ShanghaiJune 12, 2026 /PRNewswire/ — On June 11, 2026, the FIFA World Cup in the United States, Canada, and Mexico officially kicked off, drawing the attention of billions of fans worldwide to the green pitch. As an official sponsor of the 2026 FIFA World Cup, CLEAR, the world’s No. 1 men’s hair care brand by global retail sales under Unilever, has launched immersive online and offline experiences around the core theme “Chase the Game with CLEAR, Feel Fresh Day and Night,” aligning with the tournament’s rhythm to join fans in welcoming the World Cup frenzy. As a globally anticipated sports event, the World Cup not only carries the passion and expectations of fans but also continues to drive the expansion and upgrade of sports consumption scenarios. It is predicted that the global viewership for this World Cup may exceed 6 billion, with the tournament’s heat further stimulating consumers’ diverse needs in scenarios such as watching games, socializing, and interactive experiences.
CLEAR, the world’s No. 1 men’s hair care brand by global retail sales, becomes an official sponsor of the 2026 FIFA World Cup
Focusing on “Chase” Scenarios, Creating Immersive World Cup Interactive Experiences
During this World Cup, CLEAR has built immersive online and offline interactive experiences around viewing scenarios such as “staying up late to watch games” and “waking up early to chase the game,” integrating professional scalp care concepts into fans’ World Cup moments in a way that is “visible, tangible, and memorable.”
Online, event promotion and in-depth content seeding are advancing in tandem. CLEAR has landed on CCTV’s World Cup live broadcasts, reaching a wide audience of fans through event coverage. At the same time, CLEAR has collaborated with social media influencers and content creators to engage in content interactions around real-life scenarios like “waking up early to chase the game, feeling too tired to keep up,” sparking widespread discussions on social media platforms and boosting both brand heat and user engagement.
Offline, creative communication and immersive experiences are being upgraded together. CLEAR has launched World Cup-themed creative videos in multiple cities across the country, covering key urban commuting and consumption scenarios to reinforce the brand memory point of “Chase the Game with CLEAR, Feel Fresh Day and Night.” Notably, the brand has held over ten large-scale roadshows spanning hundreds of square meters in various cities, attracting fans and consumers to check in and participate, allowing them to experience the World Cup atmosphere immersively while also enjoying the professional scalp care experience offered by CLEAR.
Fans enthusiastically flock to the CLEAR World Cup-themed offline interactive event
From Cristiano Ronaldo Limited Edition Bottles to Cellular Repair, Responding to Consumer Needs with Product Innovation
Beyond the exciting World Cup interactive experiences, the product remains the core foundation for CLEAR to connect with consumers. During this World Cup, the brand has launched the CLEAR Cristiano Ronaldo Limited Edition Bottle, paying tribute to the fighting spirit on the pitch through the fearless attitude of legendary footballer Cristiano Ronaldo. The product design incorporates World Cup and football elements, creating a strong visual impact on retail shelves and becoming a sought-after World Cup collectible for fans. The limited edition bottle launched during this World Cup represents a new upgrade to the long-standing partnership between the two parties. Secondary in-store displays and in-store activities are being carried out simultaneously, with online and offline collaboration driving continuous sales momentum.
CLEAR launches the Cristiano Ronaldo Limited Edition Bottle
In addition, CLEAR has also introduced another World Cup customized new product—the CLEAR PK Bottle. Fans can apply brand-customized stickers to the bottle to create their own personalized bottles. This design quickly sparked a “DIY craze” among fans, who eagerly shared their PK bottles and developed a variety of social activities—using the special shampoo to predict match scores, recreating iconic stadium moments, and teaming up with friends to compete over “whose bottle is more exciting.” From the bathroom to the stands, the CLEAR PK Bottle not only addresses the issue of oily scalp after staying up late to watch games but also becomes a new “social code” for fans to interact, joke around, and express their passion.
CLEAR launches the World Cup customized PK Bottle
From the football passion embodied in the limited edition packaging to the scalp care needs addressed by the product itself, CLEAR aims to provide consumers with a refreshing experience that combines commemorative value and practical utility in the World Cup viewing scenario. Relying on continuous exploration in the field of scalp care, CLEAR consistently drives product innovation around consumer needs, proposing a “cellular repair” solution and continuously strengthening its scientific research and product capabilities in professional scalp care.
Continuing the Sports Gene, Conveying the Brand Spirit of “Flawless, Fearless Forward”
As a global professional anti-dandruff hair care brand founded in 1975, CLEAR has always upheld the brand philosophy of “Flawless, Fearless Forward.” Since entering the Chinese market in 2007, CLEAR has been deeply rooted in the scalp care field for nearly two decades.
CLEAR’s connection with sports has a long history, having partnered with Cristiano Ronaldo for 17 years, consistently conveying the spiritual strength of “Standing tall in fearless times” to consumers. Becoming an official sponsor of the 2026 FIFA World Cup is another strategic move by CLEAR to deepen its presence in the sports arena and resonate with fans worldwide. The “chase the game” spirit conveyed by the brand in its World Cup-themed marketing activities is not just the passionate persistence of staying up late to watch games, but also the fearless attitude of maintaining a fresh and confident demeanor in every “arena.”
In the future, CLEAR will continue to leverage Unilever’s global research resources, further delve into the science of scalp care, and accompany every consumer in bravely “chasing the game” and moving forward fearlessly on their own life stages with more professional scalp care solutions.