ShanghaiJune 12, 2026 /PRNewswire/ — The 2026 China “Cultural and Natural Heritage Day” has arrived as scheduled, with this year’s theme being “Intangible Cultural Heritage, Making Life Better.” When intangible cultural heritage merges with travel, it not only makes traditional culture tangible and perceptible but also fosters deeper connections and meaning among people. As a “global gathering place,” Sheraton Hotels & Resorts‘ “Gatherings by Sheraton” brand program continuously integrates intangible cultural heritage into its shared lobbies and guest experiences, turning open, communal spaces and diverse activities into bridges for guests to connect and explore local culture, making gatherings warmer and more resonant. With the summer season approaching, the rich cultural experiences also make Sheraton an ideal choice for family trips.
Over 13 “Genius Mom” Intangible Cultural Heritage Handicraft Workshops, Celebrating the Joy of Big and Small Gatherings
From left to right: Intangible cultural heritage patterned coffee and the ‘Joyful Connections’ interactive installation
Since 2024, Sheraton has partnered with the China Women’s Development Foundation’s “Genius Mom” public welfare project to create cultural experiences that blend fun and creativity. From intangible cultural heritage art exhibitions conveying blessings for “big and small joys,” to creative coffee incorporating heritage pattern elements, to the “Joyful Connections” interactive installation evoking travel memories, Sheraton invites guests to share in gathering moments through the beauty of intangible cultural heritage craftsmanship.
Starting this June, over 13 “Genius Mom” intangible cultural heritage handicraft workshops will launch at multiple Sheraton hotels in Greater China. Eight heritage inheritors will lead workshops featuring eight distinctive traditional techniques, including Wa brocade, Li brocade, and Kaifeng embroidery. Guests can not only create their own pieces but also listen to the cultural stories behind the crafts, experiencing the beauty of gathering through interaction and exchange.
- At Sheraton Xishuangbanna Hotel, the rainforest scenery complements the vibrant ethnic culture. The “Genius Mom” Wa brocade heritage experience will guide guests through the interplay of warp and weft, showcasing the colorful Wa culture and adding unique cultural interest to the rainforest journey.
- At Sheraton Haikou Hotel and Sheraton Shenquan Peninsula Resort, the relaxing coastal vacation meets the ancient Li brocade. As a classic intangible cultural heritage of Hainan, Li brocade embodies the wisdom and customs of the Li people across generations. Guests will follow the guidance and stories of heritage inheritors to appreciate the Li people’s reverence for nature and their aspirations for a better life.
- At Sheraton Hong Kong Hotel & Towers and Sheraton Shenzhen Nanshan Hotel, the Chaozhou embroidery technique, rooted in Lingnan culture, is introduced into the lobby. Guests can admire the exquisite stitching and lively patterns up close and experience the craftsmanship of embroidery firsthand. Amid the fast-paced urban travel, they can savor the warm and rich Lingnan intangible cultural heritage through slow craftsmanship.
Rooted in Communities, Making “Gatherings” a Cultural Window
From left to right: ‘Minnan Tile Painting’ experience at Sheraton Xiamen Jimei Hotel, Song-style Song Brocade Wind Chime crafting at Sheraton Shanghai Jiading Hotel, and Sheraton Beijing Dongcheng Hotel partnering with the Capital Museum for an exhibition on ancient American civilizations
At Sheraton, gatherings are not just about people coming together but also about encountering the culture of the destination. Sheraton hotels in Greater China are deeply rooted in their communities, integrating local culture and stories into “Gatherings by Sheraton,” making the shared lobby the first stop for exploring destination culture. At Sheraton Xiamen Jimei Hotel, the “Gatherings by Sheraton” program incorporates Minnan cultural features into the experience. Guests can hand-paint classic patterns of “Minnan tiles,” appreciating the unique Nanyang charm and the humanistic beauty of local architecture; in the bead embroidery experience, they can personally touch Xiamen’s representative intangible cultural heritage art, feeling the ingenuity and fun of traditional craftsmanship. At Sheraton Shanghai Jiading Hotel, the focus is on Jiangnan’s intangible cultural heritage lineage. Using the national-level heritage Song brocade, the hotel creates handcraft experiences such as Song brocade patterned ornaments and Song-style brocade wind chimes. Guests can closely engage with Song brocade weaving techniques, savoring its profound aesthetics stitch by stitch.
For more information about Sheraton Hotels & Resorts, please visit: https://www.marriott.com.cn/brands/sheraton.mi.