ShanghaiJune 12, 2026 /PRNewswire/ — Recently, Brand Finance, an internationally authoritative brand valuation agency, released the 2026 Global Tire Brand Value Ranking. Giti Tire ranked first globally in tire brand growth rate with an annual brand value increase of 38%, rising to eighth place in brand value ranking, a further improvement from the previous year, with continuously enhanced brand influence.
Focusing on the New Energy Track, High-Performance Products Continuously Release Brand Value
Currently, the global automotive industry is accelerating its transformation towards electrification and intelligence. The rapid development of the new energy vehicle market is driving the tire industry into a new cycle of technological upgrades. In response to market changes, Giti Tire has focused on core demands of new energy vehicles, such as high load capacity, high torque, and low energy consumption, by refining its product development system, continuously expanding its exclusive new energy tire product matrix, and steadily enhancing product competitiveness and market coverage.
Over the past year, Giti’s technological accumulation in the field of high-performance new energy vehicle tires has also provided significant support for brand value enhancement. In September 2025, the BYD Yangwang U9X, equipped with Giti’s sports series GitiSport e•GTR 2 PRO tires, claimed the global top supercar double crown with a speed of 496.22 km/h and a Nürburgring lap time of 6:59.157. Ultimate speed is not only a crucial validation of product performance but also a comprehensive reflection of R&D strength, material technology, and manufacturing capability.
Strengthening Innovation System Construction, Laying a Solid Foundation for Long-Term Development
The sustained growth of brand value is inseparable from the long-term accumulation of innovation capabilities. As an international tire company with over seventy years of industry experience, Giti Tire regards technological innovation as the core driving force for corporate development. It continuously improves its global R&D system, leveraging the coordinated layout of global R&D and testing resources to enhance product development efficiency and technology transformation capabilities, and promoting the application of cutting-edge technologies such as digital R&D, intelligent simulation, and material innovation in product development, accelerating the conversion of innovation achievements into market value.
Represented by the “Lingyue Technology Platform” for passenger car tires and the “T5 Intelligent Technology Platform” for commercial vehicle tires, the technology system continuously drives the transformation of innovation achievements into products. Addressing the performance needs of new energy vehicle owners in diverse travel scenarios, Giti Tire is accelerating its layout in cutting-edge product directions such as low rolling resistance tires, RFID chip tires, smart tires, and sustainable tires, building a diversified product matrix targeting the high-end market. At the same time, it continues to deepen strategic cooperation with mainstream global automakers, forming full market coverage from original equipment to replacement, and from high-end to mainstream.
Smart Manufacturing Upgrade, Continuously Enhancing Global Quality Assurance Capabilities
While advancing innovative R&D, Giti Tire continuously strengthens its smart manufacturing system, driving manufacturing capability improvements through digitalization, automation, and intelligent upgrades. By persistently promoting the construction of smart factories and optimization of production processes, Giti Tire applies advanced technologies such as artificial intelligence, industrial internet, and big data to production and manufacturing, achieving efficient synergy in R&D, production, and quality management. Simultaneously, Giti Tire continuously improves its globally unified quality management system and manufacturing standards, promoting automation upgrades in key processes to further enhance product consistency and quality stability.
In terms of green manufacturing, Giti Tire actively promotes sustainable development practices. Through the application of green materials, optimization of energy management, and construction of low-carbon production systems, it continuously improves its green manufacturing level, injecting new momentum into the brand’s long-term development.
Deepening Global Market Layout, Continuously Expanding Brand Influence
In recent years, Giti Tire has continuously deepened its global market layout, steadily enhancing brand coverage and service capabilities. In the Chinese market, Giti Tire maintains steady growth, with one out of every ten passenger cars produced currently equipped with Giti tires. Meanwhile, as international original equipment business continues to expand, Giti Tire has secured multiple important vehicle brand cooperation projects, with its global original equipment business scale continuously growing. In terms of channel construction, the number of Giti Tire’s professional retail service terminals worldwide has exceeded 100,000, forming a service network with broad coverage and efficient response. By continuously promoting channel digital upgrades and terminal service capability building, Giti Tire constantly improves consumer service experience, working with partners to build a more complete global market ecosystem.
In brand building, Giti Tire continues to deepen its technology communication, user experience, motorsport marketing, and digital communication system construction. Through the synergistic enhancement of product strength and brand value, it continuously strengthens global consumers’ recognition and trust in the brand.
Global Ranking Rises Again, Moving Towards a Higher Quality Development Stage
The global tire brand value ranking not only reflects brand scale and market performance but also demonstrates the comprehensive strength of a company in terms of technological innovation, user recognition, market expansion, and future development potential. This ranking improvement is a phased achievement of Giti Tire’s long-term commitment to innovation-driven development and globalization. Looking ahead, Giti Tire will continue to advance technological innovation, smart manufacturing, and global layout, continuously enhancing product competitiveness and brand value. With a more steady development pace, it will participate in global market competition, steadily moving towards becoming a world-class tire brand with international influence.
##
About Giti Tire
Giti Tire (www.giti.com), founded in Singapore, is one of the world’s leading tire manufacturers. Relying on its excellent products and services, Giti Tire sells to over 130 countries worldwide and has won the trust of many well-known domestic and international automakers, becoming their long-term partner for original equipment tire supply.
Giti Tire operates five tire manufacturing plants in China, the United States, and Indonesia, all of which have obtained ISO/TS16949 quality management system and ISO14001 environmental management system certifications. Additionally, close collaboration among its five major R&D and tire testing centers in the United States, Germany, China, and Indonesia has forged its global R&D strength. Giti Tire actively participates in motorsports, continuously refining its R&D technology through extreme challenges to tire performance, which in turn benefits the civilian tire market.
Currently, Giti Tire has over 100,000 professional retail service terminals worldwide, spanning five continents, providing comprehensive tire solutions to car owners and fleets, making products and services readily accessible.
For more details, please visit Giti’s official website: www.giti.com