New YorkJune 12, 2026 /PRNewswire/ — As the official sponsor of the FIFA World Cup 2026™, Hisense launched an RGB-themed pop-up event at Hudson Yards in New York on June 9. This event, featuring officially licensed resources from FIFA and a brand collaboration with Adidas, integrates Hisense’s display technology with football culture through immersive interactive experiences. Open to the public, the event aims to create an offline space where visitors can feel the atmosphere of the World Cup.
Event Core: Promoting RGB MiniLED Technology to Establish Brand Authority
Hisense’s RGB-themed pop-up event is held at a prime location next to “The Vessel,” a landmark at Hudson Yards in New York. Running from June 9 to 13, the event aims to create a new must-visit destination that blends brand image, cutting-edge technology, and football culture. The on-site installation features a large LED screen that dynamically loops Hisense’s core brand philosophy, RGB primary color animations, and World Cup-related elements. It cleverly interprets “RGB” as the event’s core theme — “Real Game Begins with Hisense” — conveying the key proposition that a truly immersive viewing experience relies on Hisense’s advanced display technology.
At the event, Hisense showcases its flagship RGB MiniLED TV lineup: three 116-inch UX series TVs and one 85-inch U9 series TV. As the official supplier of display equipment for the World Cup’s Video Assistant Referee (VAR) system, Hisense leverages RGB MiniLED technology to address key pain points in World Cup viewing. The event features several football-themed interactive games, allowing visitors to experience firsthand the benefits of precise color, smooth motion, immersive large-screen visuals, and eye comfort, translating product specifications into tangible viewing scenarios.
Collaborating with Adidas for IP-Linked Activities to Build an Immersive Brand Experience
The highlight of this RGB pop-up event is two football-themed interactive projects jointly created by Hisense, Adidas, and FIFA:
- Digital Magic Mirror: Fans stand in front of a Hisense RGB MiniLED screen to virtually try on Adidas jerseys. Thanks to RGB Chromagic technology, the jersey colors are highly accurate, generating a personalized fan avatar.
- Color Mural: A shooting game where players progressively unlock a co-branded mural featuring the slogan “Real Game Begins with Hisense.” After completing the game, players can save and share it on social media platforms.
Both interactive experiences are powered by Hisense’s RGB MiniLED display technology, turning technical parameters into perceptible interactive feedback. This makes “Real Game Begins with Hisense” not just a brand slogan, but a real experience that consumers can actively participate in.
This cross-industry collaboration is a key initiative in Hisense’s implementation of its 2026 World Cup sponsorship plan. As an official event sponsor, Hisense actively engages in IP cross-industry collaborations with other sponsor brands, sharing technical resources and co-creating interactive scenarios. This elevates single-brand exposure into a multi-brand collaborative consumer experience, enabling mutual brand empowerment and expanding communication reach.
The event also integrates into the U.S. market retail conversion chain, launching the “Our Host with Hisense” program. Participants who complete a football knowledge quiz can generate a personalized fan identity poster with red, green, and blue markers, along with a recommended TV product match. The poster includes a QR code that links to the Hisense U.S. official website for purchases. Offline interaction records can also be used to enter online coupon drawings, facilitating the conversion of offline traffic to online sales and enabling traffic flow between channels.
The New York RGB pop-up is part of Hisense’s series of sponsorship activities for the 2026 FIFA World Cup. From the immersive experience at Hudson Yards in New York, the cutting-edge technology exhibition at the SFE commercial display zone, the sensory interactive project at the FIFA Museum in Toronto, to the fan activities at the FIFA Fan Festival (FFF) in Mexico City and the technical showcase at the International Broadcast Centre (IBC) VAR Operations Center, Hisense uses RGB MiniLED technology as the main thread to connect scattered event sponsorship rights into a unified brand narrative. This strategy turns “Real Game Begins with Hisense” into a tangible experience, translates professional display technology into easily understandable scenarios for ordinary consumers, and leverages IP cross-industry collaborations to broaden brand reach. Moving forward, Hisense will continue to deepen its connection with global consumers, using technology as its foundation and football culture as an emotional bond.
