Riding the wave of the industry’s booming market trends, 2027 Lifestyle Shanghai Show, organized by Shanghai Bohua International Exhibition Co., Ltd., will officially kick off at the Shanghai World Expo Exhibition and Convention Center from March 28 to 30, 2027. The exhibition integrates diverse zones including lure fishing, water sports, fashion sports, premium fishing tackle, and luxury lifestyle BBDS, offering a one-stop coverage of today’s trending leisure consumption sectors. Recruitment for exhibitors is now officially open!
2027 Shanghai International Lure Fishing and Equipment Exhibition
2027 Shanghai International Lure Fishing and Equipment Exhibition
Reshaping the Industry Ecosystem with New Vitality
The 2026 JD.com • Shanghai International Lure Fishing Exhibition once again set a benchmark with 17,500+ sqm of exhibition space, 140+ brands, 900+ new products, and 1,000+ KOLs, showcasing a diverse and trendy lure fishing lifestyle. The 2027 Shanghai Lure Fishing Exhibition will build on these strengths, gathering multiple internationally renowned anglers. With a complementary approach of returning major exhibitors and emerging IP entrants, the event will expand its business scope and share cross-sector foot traffic, highlighting the exhibition’s industry appeal.
Highlight 1: Brand Homecoming, Joint Renewal
Highlight 1: Brand Homecoming, Joint Renewal
Backed by the enhanced commercial value of the exhibition, the 2027 Lure Fishing Exhibition is experiencing a wave of brand returns. Numerous high-quality brands deeply rooted in the lure fishing sector will “return” with new products and technologies. Leading brands will not only invigorate the on-site consumption atmosphere but also bring their loyal angler followings, boosting overall visitor traffic and sharing massive precise customer sources with all exhibitors, effectively increasing product exposure and negotiation opportunities.
Highlight 2: Individual Innovators, Breaking Through with Distinction
The lure fishing player base is trending younger, with new entrants favoring IP-original and personalized custom products. The 2027 Shanghai Lure Fishing Exhibition introduces emerging individual IP brands, precisely targeting niche demands and leveraging cross-circle fan bases to enhance exhibition exposure and online topic buzz.
The exhibition will specially invite multiple internationally renowned professional anglers to host fan meetings and practical sharing sessions. The IPs of various anglers, combined with the private fan resources of niche original brand owners, will achieve bidirectional aggregation of two types of circle traffic, amplifying reach across boundaries. Exhibitors can gain massive precise customer groups without additional marketing efforts, driving inquiries and transactions for regular equipment and supporting supplies.
Original niche brands will also create OEM orders for established manufacturers, while leveraging IP popularity to develop hit new products and revitalize derivative product lines.
Highlight 3: Business Expansion, Cross-Border Symbiosis
Relying on the deep brand loyalty of core angler groups built through lure fishing tackle, the trend of consumption in extended lure fishing categories continues to grow. At the 2027 Lure Fishing Exhibition, both returning key exhibitors and niche original IP brands are focusing on categories such as lure fishing cultural merchandise, professional lure fishing apparel, and outdoor camping gear, constructing a “lure fishing+” full-scenario leisure ecosystem.
At the exhibition, the emotional attachment of loyal fans to brands will directly translate into purchasing power for derivative products. Trendy cultural merchandise, with its inherent circle appeal, will boost booth visits for exhibitors, helping to expand new channels and uncover potential cooperative resources.
2027 Shanghai International Water Sports Exhibition
Expanding Exhibitors’ Domestic and International Water Market Footprint
In early 2025, the National Development and Reform Commission and the General Administration of Sport of China, in the “Guiding Opinions on Building High-Quality Outdoor Sports Destinations,” encouraged regions like the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area to comprehensively develop sports such as paddleboarding, boating, diving, low-altitude activities, and cycling.
With the combined factors of favorable national fitness policy guidance, improved urban waterfront space development, young people’s outdoor consumption preferences, and parent-child cultural tourism demand, the 2027 Shanghai International Water Sports Exhibition will seize core growth points, providing exhibitors with a full-chain pathway covering “on-water + water-surface + underwater” to further facilitate transactions.
Highlight 1: Dual Domestic and International Drive to Expand Sales, New Waterfront Products Revitalize Exhibition Zone
Highlight 1: Dual Domestic and International Drive to Expand Sales, New Waterfront Products Revitalize Exhibition Zone
The 2027 Water Sports Exhibition will continue to boost domestic demand and tap into foreign demand, by inviting global professional buyers, brand distributors, and channel merchants in water sports and outdoor cultural tourism. Through targeted business matchmaking sessions, it will help local manufacturing enterprises efficiently expand overseas distribution channels, steadily secure export orders, and broaden their international market footprint.
In the domestic sales segment, the 2027 Water Sports Exhibition will deepen the water + cultural tourism integration track, further increasing the proportion of waterfront leisure products on display. Beyond classic water equipment like paddleboards, kayaks, and sailboats, it will centrally introduce market-popular items such as water bikes, water go-karts, lakeside leisure platforms, and waterfront camping accessories. This aligns with the consumption trend of family-friendly water vacations and suburban outings, comprehensively covering the full-chain procurement needs of waterfront cultural tourism, and providing a one-stop selection platform for domestic distributors and cultural tourism scenic area buyers.
Highlight 2: Cross-Exhibition Collaboration, Building a Blue All-Scenario Consumption Platform
The 2027 Water Sports Exhibition will collaborate with the ADEX Asia Dive Expo (hereinafter “ADEX”), organically integrating diving sports, underwater equipment, and water lifestyle scenes to create an immersive “see it all in blue” consumption environment. This will enable mutual visitor flow, brand complementarity, and channel sharing, meeting the full-dimensional needs of high-net-worth individuals and ocean enthusiasts for “playing in water + diving,” helping exhibitors precisely reach massive high-quality customer groups and uncover diverse business opportunities.
Highlight 3: Deepening the Sailing Track, Expanding the Display Matrix
At the 2026 exhibition, multiple sailing exhibitors and training institutions, including Far East Boats, Zhuhai Gemini, Helan Feiren, MedMalta Yacht Charters Limited, and Langke Sailing, made impressive appearances with their products and services. In 2027, this advantage will continue, with the exhibition gathering global sailing brands, advanced technologies, and cutting-edge products to create a high-standard, strong-lineup, and experience-rich display platform in the domestic sailing sector, seizing new market opportunities in sailing sports consumption.
2027 Shanghai International Fashion Sports Expo
Sporting Fashion, Enjoying Life
As Generation Z becomes the main consumer force, interest-based, social, and immersive sports are increasingly popular, driving the sports industry to extend into event operations, content production, sports technology, and sports tourism. At the same time, brand participation demands are shifting towards experiential implementation and traffic dissemination. The 2027 Shanghai International Fashion Sports Expo is a key platform for brands to connect with the market and achieve customer conversion.
Highlight 1: ‘Events Driving Exhibitions’ – Competition-Driven Exhibition Structure
Highlight 1: “Events Driving Exhibitions” – Competition-Driven Exhibition Structure
The 2027 Fashion Sports Expo operates on the core mechanism of “events driving content, content driving consumption conversion.” Leveraging the booming “experience economy,” the expo builds three major competition matrices: live events, virtual competitions, and mass challenges. High-frequency event traffic will drive on-site popularity, guiding visitors into experiential scenarios. Brands gain exposure through scene integration, and participants share experiences via social media, amplifying reach and completing consumption, achieving precise visitor conversion.
Highlight 2: “Points Driving the Whole” – Scenarios Connecting the Industry Ecosystem
The on-site five core display sections include fashion sports equipment and consumption, ball sports and competition, outdoor exploration and nature sports, urban extreme sports, and smart sports and technology, catering to different brand participation needs. Targeted B-end professional buyers and C-end sports enthusiasts can also actively participate in special activities such as fashion sports brand launch shows, KOL sports carnivals, and urban sports forums. These scenario-based experiences drive product awareness, brand interaction, and consumption conversion, achieving dual benefits of B-end channel expansion and C-end brand building.
Based on a three-year long-term development plan, the Fashion Sports Expo will annually expand industry resources, continuously deepening its focus on sports technology and trendy sports tracks, helping exhibitors seize the trillion-yuan domestic fashion sports market opportunity.
2027 Shanghai International Premium Fishing Tackle Exhibition
“Escorting” Enterprises Going Global
According to statistics from the China Fishing Association, China currently has approximately 140 million active anglers, with the fishing tackle and related industry market size exceeding 500 billion yuan. Over 80% of the world’s fishing tackle products are manufactured in China, making it the world’s largest fishing tackle production base and a significant market.
At the 2026 Fishing Tackle International Business Matchmaking Session, 47 international buyers from 22 countries across 5 continents were invited to participate, with over 70% of buyers submitting two or more procurement requests. Foreign buyers from the United States, Russia, Romania, Yemen, Pakistan, and other countries expressed strong interest in fishing rods, tackle equipment, baits, and fishing lines at the exhibition. The on-site matchmaking success rate exceeded 50%, with estimated intended transaction amounts surpassing one million.
At the 2027 Shanghai International Premium Fishing Tackle Exhibition, the “national team” will once again step up to help Chinese fishing tackle enterprises expand overseas. The international business matchmaking session for fishing tackle exhibitors will be fully upgraded, with a greater focus on product segmentation and buyer country segmentation. Targeted invitations and precise recruitment of high-quality domestic and international professional buyers will be conducted based on niche tracks.
At the same time, the organizing committee will deeply optimize the buyer service system, accurately analyze procurement needs, and achieve efficient and precise matching between exhibitors and buyers on-site, significantly improving on-site signing rates and effective inquiry volumes.
2027 BBDS Luxury Lifestyle
According to the Hurun Research Institute’s “2026 China High-Net-Worth Individuals Quality Life Report,” the overall scale of domestic high-end lifestyle consumption exceeds 1.56 trillion yuan. China has over 2 million high-net-worth families with assets of 10 million yuan or more, with the Yangtze River Delta region accounting for 30%.
The 2027 BBDS Luxury Lifestyle Exhibition, held concurrently with the CIBS Boat Show, leverages the yachting circle to precisely gather high-quality customers pursuing refined living, providing a dedicated display and exchange platform for high-net-worth individuals. Since its comprehensive upgrade and relaunch in 2023, BBDS has accumulated a strong industry reputation through years of stable operation, with high brand recognition and strong cooperation stickiness.
BBDS leverages full-platform media resources to empower brand exposure, helping brands deepen their presence in the new luxury track, precisely target customer groups, and seize opportunities in quality consumption development.
Rooted in the Yangtze River Delta, deeply cultivated across China, and radiating to the global market, the 2027 Lifestyle Shanghai Show connects dual resources of channels and end-users, cross-sectorally linking traffic from sports, waterfront, lure fishing, and light luxury categories. Recruitment for exhibitors is now fully open. We sincerely invite all exhibitors to share precise customer resources and jointly explore the trillion-yuan new blue ocean!