BEIJINGJune 16, 2026 /PRNewswire/ — Recently, Ipsos (China) Consulting Co., Ltd. (hereinafter referred to as Ipsos) and health consumer company Haleon (China) Co., Ltd. jointly won the Gold Award of the 2026 DPIS Golden Marketing Award for “AI Business Insight Navigator” with the “AI Insight (Foresight AI)” case. This honor not only highly recognizes the achievements of their collaboration but also marks industry-wide authoritative recognition of Ipsos’s capabilities in AI-driven business insight and innovation empowerment.
In today’s market, consumer demands are continuously evolving, companies face increasingly high requirements for product launch speed, and the brand competition landscape is highly dynamic. Addressing pain points such as untimely optimization of classic innovation processes, single-dimensional analysis, and lack of objective evaluation, Ipsos and Haleon co-created the Haleon AI Insight (Foresight AI) case—an AI-driven solution for “track identification and priority ranking” that explores the future direction of health product layout. This solution replaces subjective judgment in traditional consulting with objective data and algorithms, capturing market signals in real time from both supply and demand sides. It helps companies lock in sustainable growth opportunity tracks over 3-5 years in a rapidly changing environment and drives implementation across innovation, communication, and channel operations, forming a complete closed loop from signal capture to strategy execution.
During project execution, AI not only generated lists such as the “Hot Ingredient Ranking,” revealing new potential for ingredients like PQQ and Ashwagandha, but also decoded consumer demand dynamics in real time through a four-tier demand model. Ultimately, the solution successfully helped Haleon empower its innovation process, increasing productivity by 5 times, accurately identifying high-potential implementation directions, and is expected to drive annual revenue growth for new products, achieving a closed loop from insight to commercial conversion.
From left to right: Yin Baiming, Managing Director of Ipsos China Business Group; Peng Dan, Head of Market Excellence and APAC Digital Transformation, Haleon China Mainland and Hong Kong; Tang Yun, Head of CBIA, Haleon China Mainland and Hong Kong; Yang Nian, Senior Manager of AI Acceleration, Haleon; Lyu Zheng, Partner of Ipsos China Strategic Consulting Service Line Strategy3
In the AI era, the efficiency and success probability of discovering and addressing unmet needs have achieved a qualitative leap. As a globally leading market research group, Ipsos integrates AI capabilities throughout the entire innovation chain. Leveraging efficient processing and precise analysis of multi-source data, it forms a complete closed loop from opportunity discovery and feasibility assessment to innovation implementation, helping companies make more precise strategic decisions in complex market environments, enhance innovation efficiency, and accelerate the market conversion and revenue contribution of new products.