BEIJINGJune 15, 2026 /PRNewswire/ — PepsiCo today officially launched its first sparkling electrolyte water brand, “Vital Power,” and held the “Vital Power Great Wall Refreshing Night” new product launch event at the Juyongguan North Gate Square in Beijing. Brand ambassador Wang Hedi attended the event and interacted with consumers on-site, jointly witnessing the brand’s official debut. Vital Power is centered on the core proposition of “Triple Replenishment, Refreshing and Energizing,” responding to the new expectations of the younger generation for daily hydration.
As casual walks, daily commutes, and outdoor activities become the norm in daily life, hydration needs have evolved from “basic sports thirst-quenching” to “immersive refreshing experiences.” New lifestyles give rise to new beverages. When the market needed a hydration product specifically designed for everyday scenarios, Vital Power was born.
Entering the Daily Hydration Track, Creating a Refreshing New Choice
Vital Power is the first to combine fine, light bubbles with electrolyte water, defining a new market category of sparkling electrolyte water through its core product strength of triple replenishment. Against the backdrop of a continuously heating electrolyte beverage track, Vital Power noticed that consumers are beginning to focus on the formula, taste, and whether both meet daily drinking needs, rather than merely being suitable for a single scenario. Therefore, unlike existing electrolyte waters anchored in sports and broad scenarios, Vital Power precisely targets everyday scenarios such as office commutes and travel leisure, providing refreshing support for those high-frequency, daily hydration moments that have long been inadequately addressed.
This support is achieved through the formula’s electrolytes, prebiotics, and Vitamin B complex[i]. Among them, electrolytes maintain the body’s hydration status; the prebiotic component in the product refers to polydextrose, offering a lighter drinking experience; additionally, Vitamin B6 and Niacinamide are added to further enrich nutritional support related to energy metabolism. Through this multi-layered formula combination, Vital Power ensures that the refreshing feeling and the daily hydration support needed by the body are no longer just concepts but a certainty felt every time the bottle cap is twisted open.
In terms of taste, the fine, light bubbles create a distinct palate recognition. Upon entry, the delicate bubbles gradually release in the mouth, awakening the taste buds with soft, refreshing multi-dimensional layers, enhancing sensory pleasure, and making daily hydration lighter and more memorable, helping consumers fully awaken their body and senses amidst their life rhythm.
Anchoring Daily Commute Scenarios, Infusing Refreshing Experience into Youthful Communication
The launch event was held at the Juyongguan North Gate Square in Beijing. As a representative leisure destination in Beijing, Juyongguan naturally connects with young consumer scenarios such as weekend leisure, city travel, and outdoor check-ins, highly aligning with the daily scenarios targeted by Vital Power.
At the event, brand ambassador Wang Hedi brought the “Triple Replenishment, Refreshing and Energizing” concept into a tangible and youthful communication context through refreshing interactive formats. Through product displays, visual presentations, and immersive experiences, Vital Power leveraged the landmark space to achieve an effective conversion from brand proposition to user perception. Consumers were no longer passively receiving information but directly established a sensory cognition of “refreshing and energizing” on-site.
Deepening the Daily Hydration Landscape Layout, Continuously Enriching Beverage Portfolio in China
From the household classic carbonated soft drink Pepsi-Cola to the leading professional sports hydration brand Gatorade, and now to the sparkling electrolyte water brand Vital Power focused on daily scenarios, PepsiCo continues to expand its beverage matrix around consumers’ real-life scenarios. Each new category layout precisely responds to evolving needs.
Jiang Haiying, Chief Marketing Officer of PepsiCo Beverages Greater China, stated: “When a lifestyle takes shape, there should be a beverage born for it. This is about listening to the real lives of young people. What young people need daily is refreshing yet multi-replenishing energetic support. To meet this need, Vital Power, with its unique combination of ‘triple replenishment’ and light bubbles, makes ‘daily hydration’ more refreshing, more energizing, and more of a choice.”
The launch of Vital Power marks PepsiCo’s official entry into the daily hydration track in the Chinese market. Going forward, Vital Power will continue to collaborate with city landmarks and commute touchpoints, using triple replenishment and light bubbles to offer a simpler, more refreshing way of daily hydration. This precise response is not only present in every sip consumers take but also by embedding the product into the daily routines of young users, meeting the younger generation at every moment that needs to be awakened.
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[i] “Electrolytes,” “Prebiotics,” and “Vitamin B complex” specifically refer to: electrolytes refer to sodium and potassium; the prebiotic added in this product refers to polydextrose; the product is rich in Niacinamide and Vitamin B6. |