Here’s a polished English translation of the Chinese title: **L’Oréal Invites Global Consumers to Join the Refillable Sustainability Initiative #RefillToRevitalize** Alternatively, a more concise version: **L’Oréal Calls on Consumers Worldwide to Take Action for Sustainability with Refillable Products #RefillForChange**

• L’Oréal Group officially launches its third global initiative, #JoinTheRefillMovement. As the Group’s largest sustainable consumption initiative to date, this campaign brings together 4 divisions, 18 brands, and 28 products, with several brands participating for the first time.
• This initiative is specially launched on June 16, “World Refill Day,” covering four categories: skincare, fragrance, makeup, and haircare. It aims to help the 84% of consumers who wish to make more sustainable choices (according to an international survey by Kantar) move from intention to action.
• Refill packs are part of L’Oréal’s broader vision for sustainable packaging, directly driven by the Group’s sustainable innovation accelerator, L’AcceleratOR. This program, funded with €100 million by L’Oréal Group, is designed to drive innovation and large-scale application of next-generation eco-friendly packaging materials.

Clichy, FranceJune 16, 2026 /PRNewswire/ — L’Oréal Group is launching its third global initiative, #JoinTheRefillMovement, the Group’s largest sustainable consumption campaign to date. The campaign brings together 4 divisions, 18 brands, and 28 products, demonstrating that refillable beauty products have shifted from a niche choice to an inevitable trend.

On the occasion of June 16, “World Refill Day,” building on the momentum of previous years, L’Oréal in 2026 goes a step further: not only mobilizing more brands to speak out on social media, but also deepening collaboration with retail partners to ensure refill products are visible and accessible both online and offline.

Consumer demand for sustainable beauty solutions has never been clearer. According to a recent international survey by Kantar, 84% of consumers want to make more sustainable choices. However, low awareness of refill packs and the gap between intention and action remain key challenges. This initiative aims to directly address these issues: making refill products more visible, dispelling consumer concerns about the convenience and efficacy of refills, and clearly communicating the cost advantages of refill packs to consumers.

This initiative reflects L’Oréal’s belief that refillable beauty products must be universal, covering all price points, all beauty categories, and all four divisions:

• The Luxe Division expands to 10 brands joining #JoinTheRefillMovement, with Youth to the People and Helena Rubinstein participating for the first time, while adding several star products, including YSL MYSLF, Prada Paradigme, and Lancôme Advanced Génifique.
• The Consumer Products Division’s Garnier joins #JoinTheRefillMovement with two refill packs from the Ultra Doux range.
• The Professional Products Division expands globally through Redken and L’Oréal Professionnel, including the Metal DX range launched in the Chinese market.
• The Dermatological Beauty Division brings together La Roche-Posay, Vichy, and CeraVe, offering refill solutions for dermatological skincare for the first time.

Each product in this initiative features its own specific claims, allowing consumers to accurately measure the impact of their choice from the first refill purchase. For example, using one refill pack for Lancôme Absolue Rich Cream reduces glass by 100%, metal by 95%, plastic by 42%, and cardboard by 36% compared to using the original packaging. These are immediate, quantifiable, and measurable reductions in packaging, not just predictions or promises.

Blanca Juti, Chief Corporate Affairs and Public Engagement Officer at L’Oréal Group, stated: “What started as a pioneering initiative has now become one of our most impactful and broadest campaigns. Through 18 brands and 28 products, we are proving that refillable beauty works for everyone, across all categories, all price points, and all channels. We are helping consumers make a simple change: choosing refills is not a sacrifice, but a better choice—lighter on the planet and kinder on the wallet.”

Ezgi Barcenas, Chief Corporate Responsibility Officer at L’Oréal Group, stated: “As a global leader in the beauty industry, our responsibility is to turn circular solutions into a shared reality for the entire industry. To make refills a new daily habit, we must drive a complete upgrade across our entire value chain—from supply chain and product design to collaboration with retailers and communication with consumers—every link is crucial. Combined with our sustainable innovation accelerator, L’AcceleratOR, we are actively seeking, testing, and promoting breakthrough packaging technologies to redefine the next generation of eco-friendly packaging materials and systems.”

This initiative is also supported by L’Oréal Group’s manufacturing capabilities for refill packs, including dedicated fragrance refill production lines in Gauchy and Aulnay, France; haircare refill production lines in Burgos, Spain; and skincare refill production lines in Vichy, France. Thanks to this, the number of refill products provided by the Group increased 3.7 times between 2019 and 2025. Meanwhile, the Group’s sustainable innovation accelerator, L’AcceleratOR, continues to empower startups and innovators to explore next-generation packaging solutions, including algae-based packaging, sugarcane-derived bioplastics, and recyclable paper bottles.

Using beauty refill products is becoming a new way of sustainable consumption. Now, in 2026, we extend this invitation to consumers worldwide: Join the #JoinTheRefillMovement!