 |
HONG KONGJune 16, 2026 /PRNewswire/ — CSTS today announced its appointment as the official hospitality partner for the Greater China region for the new 2026 Spanish Grand Prix in Madrid, further strengthening its position in global sports event hospitality through its integrated partnership with Connexus Travel.
Connexus Travel, a wholly-owned subsidiary of CSTS, has been appointed as the exclusive sales agent for the official hospitality program of the Spanish Grand Prix. The two companies will jointly handle the marketing and on-the-ground delivery of event hospitality packages across Mainland China, Hong Kong, Macau, and Taiwan, with services including top-tier trackside viewing seats, exclusive VIP spaces, and customized guest services.
This collaboration combines CSTS’s channel advantages and professional expertise in high-end event hospitality with Connexus Travel’s deep experience in travel management, establishing a one-stop full-service system to deliver a premium F1 viewing experience for audiences in Greater China.
A Historic Moment for F1
The Madrid Grand Prix is a landmark addition to the 2026 F1 calendar, introducing a new host city and a brand-new track — MADRING. MADRING is Europe’s only unique semi-urban hybrid circuit, blending city streets with a permanent track design for a distinctive style.
Strengthening CSTS’s Leadership in Sports Event Hospitality
This appointment further reinforces CSTS’s steady expansion in global sports event hospitality. Through its integrated model with Connexus Travel, the group is uniquely positioned to provide exclusive access to top-tier global sports events for audiences across Asia, delivering the highest standards of service, scale, and execution.
Abel Zhao, CEO and Executive Director of CSTS, said: “We are honored to bring the official hospitality program of the Madrid Grand Prix to the Greater China market. This appointment reflects both our long-standing and stable partnership resources and the growing demand in Asia for high-end sports experiences. F1 is a global platform that resonates with our clients, and we are proud to support one of the most exciting new additions to the F1 calendar.”
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. The company develops and collaborates with intellectual properties and brands to create compelling experiences that connect local and regional audiences worldwide. In addition to its own initiatives such as Generation C and PremierX, the group partners with international IPs including the FIFA World Cup, Formula 1, and Waterbomb.
CSTS integrates experiential marketing, travel, data, and technology to create interconnected audience experiences. The company reaches consumers through offline events and digital channels, collaborating with clients to scale and deliver services across multiple markets, transforming complex brand campaigns into coordinated, measurable outcomes.