LONDONJune 18, 2026 /PRNewswire/ — The British fragrance and lifestyle company has launched a limited-edition seasonal scent, Veggies. These new fragrances are comforting, colorful, soft, and sweet, perfect for picking.
Brit Veggies Promotional Video
Velvety Butternut
The road ahead is smooth, like a velvety cream sauce playfully picked from the vegetable patch. The scent of smooth butter, warm tonka bean, and patchouli creates a woody gourmand aroma.
Top: Ginger
Heart: Walnut
Base: Patchouli
Scarlet Beetroot
Color is everywhere, like the brilliant scarlet beetroot shining in the vegetable patch. The scent of beetroot, vibrant blackcurrant, and a hint of patchouli creates a delicious fruity aroma.
Top: Blackcurrant
Heart: Beetroot
Base: Patchouli
Carrot Blossom
Life is sweet, like carrot blossoms blooming from the vegetable cluster. The scent of subtly sweet carrot, orange blossom, and white musk creates a fresh floral aroma.
Top: Fennel
Heart: Carrot Blossom
Base: Patchouli
“We just love that people, even in the middle of a city like London, can grow their own carrots and herbs – everyone wants to harness nature from anywhere. This [collection] embraces a native and untrimmed design philosophy, but gives it a fresh twist” – Céline Roux, Global Head of Fragrance
The collection also includes vegetable-scented products for bath, body, and home, launching a Tomato Leaf Hand Wash as well as a special edition Green Tomato Vine Candle (available in two sizes) and diffuser. The new hand wash is formulated with natural glycerin and meadowfoam seed oil to cleanse and purify the skin. These tomato scents will bring the outdoors in, exuding a vibrant herbal character.
Full Collection
Velvety Butternut Cologne 30ml
Scarlet Beetroot Cologne 30ml
Carrot Blossom Cologne 30ml
Veggies Discovery Collection
Tomato Leaf Hand Wash 250ml
Green Tomato Vine Candle — Veggies Edition 300g
Green Tomato Vine Candle — Veggies Edition 75g
Green Tomato Vine Diffuser — Veggies Edition 350ml
The Veggies collection will launch in June 2026 at jomalone.com and in stores.
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