ShanghaiJune 22, 2026 /PRNewswire/ — At the recently concluded 2026 (13th) China Advertising Urban Transit Media Summit Forum, JCDecaux China’s bus business segment received high industry recognition. Leveraging its mature operational management system, strong global resource integration capabilities, and continuously evolving digital innovation practices, JCDecaux Advertising (Beijing) Co., Ltd. and Nanjing JCDecaux Bus Advertising Co., Ltd. both secured spots on the “China Advertising Urban Transit Media Top 50” list. This dual recognition not only affirms the industry’s full acknowledgment of JCDecaux China’s bus business market competitiveness and comprehensive strength but also serves as authoritative recognition of its deep-rooted presence in the Chinese market for over two decades, leading the standardization and high-quality development of the transit media industry.
“China Advertising Urban Transit Media Top 50” Medal
Steady Local Operations, Building Core Competitive Advantages Through Meticulous Management
Since entering the Chinese market, JCDecaux Bus has always prioritized refined operations as its core development strategy. Leveraging the JCDecaux Group’s over 60 years of global outdoor advertising expertise, the company deeply integrates international media operational management standards with the characteristics of the local Chinese market, establishing a standardized management system covering media resource management, ad execution for installation and removal, full-process quality control, and real-time data monitoring. Over the years, JCDecaux Bus has consistently maintained strict control over every detail of the operational chain, continuously strengthening its service capabilities, securing a stable competitive advantage in the fierce industry landscape, and becoming a long-trusted core outdoor communication partner for numerous leading domestic and international brands.
Global Network Layout, Activating Nationwide Collaborative Communication Efficiency
With the core theme of “Competition and Cooperation for Breakthroughs,” this year’s summit forum highlighted the prominent advantages of JCDecaux Bus’s global network operations amid the industry’s push for quality improvement and differentiated competition. Currently, JCDecaux Bus’s operations cover 6 directly managed core cities and over 200 partner cities, establishing a bus body media network with extensive coverage, efficient connectivity, and strong stability. Leveraging its scaled and multi-dimensional resource layout, JCDecaux provides one-stop, customized, cross-regional integrated communication solutions for clients across various industries. This meets both the need for in-depth single-city brand promotion and supports nationwide brand campaigns requiring multi-city coordination and scaled advertising, ensuring precise execution and efficient delivery for every ad placement through standardized processes and efficient collaboration mechanisms.
Digital Empowerment for Optimized Operations, Digital Intelligence Innovation Driving Long-Term Development
This forum engaged in in-depth discussions around the core theme of “Resilient Growth” in the industry, redefining the core value of the transit media sector. JCDecaux Bus’s ability to maintain stable and sustainable operations stems not only from its nationwide network media resources but also from its forward-looking planning for digital and intelligent transformation. During the forum’s keynote sharing session, JCDecaux Bus focused on the core proposition of reshaping marketing landscapes in the AI era, discussing how AI is redefining marketing. It presented JCDecaux Bus’s cutting-edge insights and high-quality creative cases across four dimensions: reshaping transit media landscapes, advancing digital intelligence, enabling symbiotic growth, and sustaining creativity. It meticulously deconstructed the practical pathways for traditional transit media to leverage technology for precise ad targeting, quantifying communication effectiveness, and comprehensively optimizing operational efficiency. With its steady operational strategy and continuously evolving innovation capabilities, JCDecaux Bus leverages these dual advantages to lead high-quality industry development, effectively supporting partner brands in achieving efficient exposure and enhancing brand value.
Looking ahead, JCDecaux China will fully integrate the two core strengths of the Group’s global strategic layout and localized operational experience to create precise, efficient, and creatively outstanding media communication solutions. The company will continue to focus on the transit media sector, steadily advancing high-quality development, and driving the transformation and upgrade of the entire industry with benchmark-level operational strength and innovation capabilities, contributing to the sustained and healthy growth of the outdoor advertising industry.