BeijingJune 23, 2026 /PRNewswire/ — Recently, under the guidance of the Tourism Quality Supervision and Management Institute of the Ministry of Culture and Tourism, Airbnb, in collaboration with industry partners including the World Tourism Alliance (WTA), the Pacific Asia Travel Association (PATA), Visa, and Nanning Normal University, jointly released the “Guidelines for Safe and Civilized Outbound Travel” (hereinafter referred to as the “Guidelines”). This initiative aims to promote the popularization of travel safety concepts, help create a more secure, orderly, and trustworthy outbound travel environment, and advocate for civilized tourism and green travel.
The “Guidelines” bring together the wisdom of multiple experts from government, industry, and academia, and extensively incorporate suggestions from frontline travel companies and practitioners. Covering the entire travel process and combining real travel scenarios, it systematically addresses aspects such as accommodation, transportation, destination experiences, and payments, providing targeted recommendations.
Liu Jianming, Director of the Tourism Quality Supervision and Management Institute of the Ministry of Culture and Tourism, stated: “We hope that travelers can enjoy the pleasures of travel while ensuring safe and civilized trips. During their journeys, especially when traveling abroad, they should learn about local laws and culture in advance, abide by public order and good customs, maintain public order, and adopt more environmentally friendly travel methods. While experiencing wonderful trips, they can also become a part of the destination’s scenery.”
Zheng Hao, Vice Chairman and Secretary-General of the World Tourism Alliance (WTA), said: “Tourism safety and trust are important foundations for promoting high-quality tourism development and key supports for boosting traveler confidence and fostering cross-border tourism growth. This joint release of the ‘Guidelines’ aims to provide practical and clear references for outbound travelers through more systematic, clear, and scenario-based content. In the future, the WTA looks forward to continuing to collaborate with industry partners to promote a safer, more reliable, and more convenient tourism environment, with the goal of achieving healthier and more sustainable development for the global tourism industry.”
Lyu Yongmei, Director of the Greater China Office of the Pacific Asia Travel Association (PATA), said: “We are delighted to join Airbnb and various partners in the release of the ‘Guidelines.’ Through practical and easy-to-understand content, we hope to help more travelers develop a sense of responsible travel, enabling them to confidently and calmly handle various scenarios during their journeys while deeply experiencing destination cultures. PATA has always believed that enhancing traveler trust and safety not only improves individual travel experiences but also further promotes the resilient development and long-term prosperity of regional tourism.”
Zhang Zhaoyang, Global Vice President and General Manager of Government Affairs for Greater China at Visa, said: “During outbound travel, payments are a frequent and essential need that directly impacts the smoothness and sense of security of the trip. We are pleased to participate in the joint release of the ‘Guidelines.’ In the future, Visa will continue to collaborate with industry partners to popularize cross-border payment safety knowledge, enhance public risk identification capabilities and overseas convenient consumption awareness, helping outbound travelers enjoy their overseas journeys with peace of mind and ease.”
An Li, Head of Public Policy for Airbnb China, said: “Airbnb’s platform has over 9 million active listings worldwide and has hosted more than 2.5 billion guests cumulatively. Trust and safety have always been key pillars of the Airbnb community. Through this release of the ‘Guidelines,’ we hope to work with industry partners to provide travelers with more practical and scenario-based references and support, helping more users move from confident planning to worry-free departure, and gain richer and more wonderful travel experiences while exploring the world.”
As the outbound travel market continues to recover, travelers’ expectations for a sense of security now permeate the entire journey. As an important platform connecting travelers and destinations, Airbnb has always regarded safety and civility as the foundation of community development. In the future, Airbnb will continue to collaborate with industry partners to provide travelers with more transparent information and better support and safeguards, helping more users set off with confidence, explore with ease, and gain richer travel experiences while deeply engaging with destination cultures and communities.