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ShanghaiJune 23, 2026 /PRNewswire/ — On June 23, 2026, Elkem Silicones officially announced its rebranding to “Bluestar Silicones.” This follows the completion of China National BlueStar (Group) Co., Ltd.’s acquisition of core assets of Elkem’s silicone business on April 30, 2026. The name change marks a significant milestone in the company’s transformation.
The name “Bluestar Silicones” was previously used between 2007 and 2017. Its revival helps the company re-establish a strong connection with this globally recognized, industry-leading brand identity. At the same time, the newly unveiled brand visual identity and slogan “Living the difference” further underscore the company’s forward-looking strategy and unique positioning in the silicone market.
Bluestar Silicones new brand – prototype of key visuals
Sandy Chen, Head of Bluestar Silicones, stated: “Reviving the ‘Bluestar Silicones’ name allows us to honor our deep brand heritage while demonstrating our ambition for the future. For our customers, partners, and the company itself, this is not just a continuation but the start of a new journey.”
Headshot of Sandy Chen, Head of Bluestar Silicones
The brand transition will be implemented in phases, with the new brand identity gradually rolling out across all channels and regional markets in the coming months.
For customers and partners, the brand transition will be seamless. Existing stable operations, product offerings, and business relationships will remain unchanged, while injecting new momentum for innovation, capability building, and sustainable growth. Current production bases, manufacturing processes, raw material systems, product names, and commercial trademarks will all remain the same.
Sandy Chen added: “Leveraging our solid industrial, R&D, and commercial foundation, Bluestar will continue to deepen strategic investments and accelerate our journey toward becoming a global industry leader. At the same time, we will continue to create value for customers through close service, agile responsiveness, deep market insights, and application technical expertise.”