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This acquisition completes MoEngage’s vision of building an agentic customer data and engagement platform
SingaporeJune 24, 2026 /PRNewswire/ — MoEngage, an agentic customer data and engagement platform trusted by over 1,350 consumer brands worldwide, today announced the acquisition of Aampe, an AI infrastructure company based in San Francisco. Aampe provides dedicated autonomous AI agents for every individual customer of a brand.
This acquisition marks a significant milestone in MoEngage’s journey as a global SaaS leader. It natively integrates Aampe’s reinforcement learning engine into MoEngage, creating the first engagement platform where workflow agents for marketers and decision agents for each user operate collaboratively within a unified system, enabling true 1:1 personalization at scale.
Most personalization efforts eventually hit a wall. As demand grows, so do the segments, journeys, experiments, and resources that need to be managed. Most decision-making tools often start from scratch with each new initiative, forcing teams to constantly rebuild context rather than effectively leveraging and continuing existing learnings.
As Southeast Asia’s digital economy continues to expand, brands face mounting pressure to deliver highly personalized experiences across increasingly complex customer journeys spanning e-commerce, mobility, financial services, and digital content. With its growing presence in the region, MoEngage has become a trusted customer engagement platform for consumer brands, helping them navigate the scale and complexity challenges of one of the world’s most dynamic digital markets. This acquisition of Aampe further enhances its capabilities, enabling brands to deliver highly relevant and personalized experiences to millions of users in real-time scenarios.
“Every marketer wants to deliver the right message to the right user at the right time. The challenge has never been ambition, but infrastructure.” Raviteja Dodda, Co-founder and CEO of MoEngage, said, “Aampe has built a system that no other market player has cracked: a framework that continuously optimizes content, timing, channel, and frequency at the individual user level. What equally impresses me is the team behind the technology. Paul, Schaun, Sami, and the entire Aampe team bring rare research depth and engineering execution rigor to one of the most challenging problems in marketing. We are building the future of agentic marketing together, and we are thrilled to have them on board.”
While MoEngage has been heavily investing in AI-driven marketing workflows through its Merlin AI platform, Aampe brings a highly specialized agentic decision-making capability that has been proven at some of the world’s most sophisticated consumer brands. Each agent decides what to say, when to say it, at what frequency, through which channel, crafting the right message for a specific individual and learning from the outcome of every interaction. Marketers define content, goals, and guardrails; the agent handles everything else, maintaining full transparency for every decision.
Paul Meinshausen, Co-founder and CEO of Aampe, said: “We founded Aampe on a belief: one agent per user, not one model per segment. Each user-specific agent builds a continuous and evolving understanding of the individual customer—their behavioral rhythm, content preferences, and what truly drives them to act. Moreover, because it learns based on meaning rather than specific messages, all its knowledge carries over to the next interaction—never starting from scratch. MoEngage provides us with the infrastructure, channel depth, and customer relationships to make this the default choice for every brand, not the exception.”
As part of the acquisition, Aampe’s founding team—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join MoEngage to lead its agentic decision-making initiatives. Service for Aampe’s existing customers will continue uninterrupted and will benefit from additional engineering, data science, and customer support resources provided by MoEngage.
Aampe’s agents are already in production at leading consumer brands such as Grab, Swiggy, ZenBusiness, and Taxfix. At scale, the platform deploys hundreds of millions of dedicated AI agents and processes over 200 billion decisions each week.
Grab, Southeast Asia’s leading super app, serves over 52 million monthly transacting users across eight markets, integrating mobility, food delivery, and digital banking communication services within a single app.
“The real breakthrough Aampe brings isn’t just personalization—it’s the compounding effect. When we learn that a user responds to the value proposition of convenience, that learning carries forward to every future product launch, every new feature, every marketing campaign. We no longer start from scratch each time. This changes the overall economics for teams like ours operating at scale.” Matias Singers, Head of Product Communications at Grab, said.
This acquisition unlocks what MoEngage calls the “Start Anywhere” approach. B2C brands can seamlessly integrate Aampe’s user-level agents into their existing customer engagement or marketing automation platforms without any disruption; while MoEngage customers gain native access to Aampe’s capabilities without needing to switch systems. Either way, individual-level agentic decision-making capabilities are open to all brands.
The integration also unifies both companies’ AI labs under a single goal: building the next generation of agentic marketing systems, and providing Aampe’s research team with production-grade scale data and scenarios from MoEngage’s global customer base, thereby accelerating the evolution of proven capabilities.