ShanghaiJune 24, 2026 /PRNewswire/ — On June 24, Oriental Pearl Media Co., Ltd. (hereinafter referred to as “Oriental Pearl”) held its annual brand event “Oriental Pearl Brilliant Night” at the Shanghai International Convention Center. At the event, Oriental Pearl unveiled a series of collaborations and innovative initiatives, ranging from the Oriental Pearl Tower partnering with Pop Mart and Geospace to create an immersive cultural tourism experience, to the “Magnolia Studio Live” revamping its IP full-chain operations, and to the comprehensive upgrade of digital intelligent integrated information services and an industry-investment integration ecosystem. These efforts span areas such as cultural tourism landmark revitalization, content IP operations, digital intelligent information services, and industrial capital empowerment.
These moves collectively point to Oriental Pearl’s new positioning: anchored in “culture + technology,” connecting urban landmarks, content IP, AI services, and industrial capital, transitioning toward becoming a “leader in the cultural consumption service industry.”
Song Jiongming, Deputy Secretary of the Party Committee, Vice President, and President of Shanghai Media Group (SMG), as well as Party Secretary and Chairman of Oriental Pearl, stated that industrial development is never a solitary endeavor, and only by innovating forward can it shine brighter. Oriental Pearl will adhere to the integrated development of “culture + technology,” leveraging “artificial intelligence+” as a key driving force, focusing on IP cultivation and operations, and leveraging ecological creation as a leading advantage. It will maintain an entrepreneurial stance, deepen innovation-driven growth, and achieve new leaps in serving national strategies and supporting Shanghai’s urban development.
Landmark IP Revitalization: More Trendy, Younger, More International
Urban cultural landmarks are the first touchpoints for IPs to reach users and the core scenarios for cultural consumption. At the event, two of Oriental Pearl’s core landmarks simultaneously embarked on cross-industry collaborations and revitalization upgrades.
As a Shanghai city card welcoming nearly 5 million tourists annually, the Oriental Pearl Tower, after partnering with popular IPs like Mayday and Honor of Kings, has now entered into a deep collaboration with trendy toy brand Pop Mart. It will officially launch the “Pearl Trendy Toy Season Carnival” on September 4. By introducing Pop Mart’s highly popular IP characters, the initiative will feature themed scenes, limited-edition merchandise, and interactive experiences, combining urban sightseeing with trendy toy consumption to further attract younger audiences and family tourists.
Meanwhile, Oriental Pearl Tower has partnered with Geospace, a leading domestic commercial aerospace platform, to launch the “Pearl Starship • Titanium Space Experience Center” in the 98-meter area of its lower sphere. This project transforms traditional entertainment spaces into immersive tech experience venues. Since its trial operation in January this year, it has received over 90,000 visitors and boosted combined consumption within the tower. The two parties will continue to advance the 107-meter innovation project, designed by the Disneyland creative team, featuring a spaceship driving and shooting challenge experience, slated to debut by the end of this year. In the future, based on the starship project, they will explore further collaborations in areas such as satellite communications and government-enterprise services.
The international cultural performance landmark—Mercedes-Benz Arena—launched its global naming rights solicitation at the event. Since its opening during the 2010 World Expo, the venue has hosted over 1,000 events and welcomed nearly 10 million visitors. Leveraging resources from shareholders including Oriental Pearl, AEG, and NBA, Mercedes-Benz Arena has become a key platform for international performances, sports events, and large-scale activities entering the Chinese market. The current venue naming rights agreement will officially expire in mid-2027, presenting a milestone collaboration opportunity for major brands. This solicitation is not limited to venue naming rights but will also offer a one-stop package of benefits, including brand exposure, ticket linkage, and content co-creation, helping partner brands connect with year-round performance and sports consumption scenarios.
Content IP Matrix Full Throttle: Full Chain, Deep Integration, Expanded Boundaries
Offline landmarks broaden the operational space for IPs, while high-quality content injects endogenous momentum into cultural consumption.
As a benchmark for integrating content IP with video e-commerce, “Magnolia Studio Live” is focusing on building a matrix of programs, events, influencers, and content IPs, tightly linking content production, brand marketing, and live-stream conversion to form a complete operational chain from “content seeding” to “consumption conversion.” At the event, Magnolia Studio Live signed an exclusive strategic cooperation agreement with the Shanghai Mint, jointly launching the “City Impressions” co-branded IP series, marking a solid step forward in cross-industry integration innovation and co-building urban cultural IPs.
Shangshi Pictures has announced its transformation into a “full-chain IP operator of a new type of cultural entertainment ecosystem.” Among the projects unveiled at the event are seasonal dramas focusing on youthful expressions of mainstream themes, such as “My Forensic Diary” and “Clearing the Clouds,” as well as innovative attempts deeply integrated with technology—such as the Shanghai-style architectural comic drama IP “Wutong Spirit” created in collaboration with SenseTime, and the co-produced LBE immersive experience IP “The Vanished Pharaoh 2: The Builder’s Mystery.” The business boundaries are extending from traditional long-form dramas to short-form dramas, comic dramas, and offline consumption scenarios, building an IP matrix characterized by “long-short synergy and virtual-real coexistence.”
Notably, Oriental Pearl signed a comprehensive ecosystem cooperation agreement with Qimao, a leading domestic digital reading and IP incubation platform. The two parties will engage in deep collaboration across multiple dimensions, including cultural tourism scenarios and urban cultural IP co-building, content creation, micro-drama development, and home smart terminals. This partnership will combine Qimao’s digital reading and IP incubation capabilities with Oriental Pearl’s content production, channel access, and offline scenarios, jointly exploring new growth spaces in the digital cultural industry.
Oriental Pearl President Ji Haidong stated that Oriental Pearl is committed to becoming a leader in the cultural consumption service industry. While deepening full-chain IP operations, it will also fully strive to be a comprehensive information service provider in the digital intelligence era, integrating more decisively into the national “artificial intelligence+” strategy and Shanghai’s digital economy development.
From Urban Governance to Smart Home: AI Revamps Full-Stack Information Service Entry Points
Oriental Cable is accelerating its transformation into a “comprehensive information service provider in the intelligent era.” Leveraging nearly a decade of government-enterprise service experience, its computing power services have expanded to areas such as low-altitude patrols, healthcare, education, and cultural tourism. Currently, a computing power project in collaboration with the Shanghai Education Development Group is about to commence, providing computing power empowerment for universities and K-12 education. In the future, computing power services will be further deepened and extended to help various industries realize more application scenarios.
In the smart home and livelihood service sectors, by integrating resources such as Oriental Cable’s underlying network, Oriental Shopping’s supply chain, and BesTV’s big-screen entry point, Oriental Pearl focuses on core areas including home health care, cultural tourism performances, and lifestyle services, creating a one-stop service loop of “understanding needs, providing solutions, fulfilling delivery, and long-term companionship.” Taking smart health care as an example, users can access health consultations, service recommendations, product purchases, and lifestyle advice through the ultra-high-definition AI agent “Dongdong” via voice commands. Oriental Pearl will also collaborate with hospitals and local resources to explore a “government-hospital-enterprise-family” coordinated community health care service model, integrating AI services into the 15-minute community living circle. In the audiovisual field, BesTV’s FAST (Free Ad-Supported Streaming TV) service product “BeeShare World” has launched 51 channels covering categories such as children’s content, movies, games, and news, effectively addressing users’ “choice difficulty” pain points and further enriching the audiovisual service entry points in the digital intelligence era.
Industrial Capital Empowerment: Deep Integration of Industry and Investment, Co-building a New Development Ecosystem
Industrial Capital Empowerment: Deep Integration of Industry and Investment, Co-building a New Development Ecosystem
Strategic implementation cannot be achieved without deep capital involvement. By driving investment through industry and promoting industry through investment, Oriental Pearl is leveraging capital ties to consolidate internal and external resources into a unified force.
Since last year, Oriental Pearl has adopted a “dual-wheel drive of project direct investment and industry funds,” successfully implementing projects like the immersive performance “Arcane” and deploying high-quality projects such as Super Fusion. Its fund performance has led the national cultural industry funds of the same period. Going forward, Oriental Pearl will deepen the coupling of capital and industry, focusing on three core tracks—IP content, technology, and service consumption—for precise deployment. Leveraging capital leverage, it aims to achieve a win-win outcome of industrial upgrading and capital appreciation, empowering high-quality industrial development through capital.
Looking toward the “15th Five-Year Plan,” Oriental Pearl will adhere to the integration of industry and investment, integrated development, and innovation-driven growth. From visionary strategic planning to determined execution in the face of change, it will demonstrate the strategic resilience and innovative vitality of a leading enterprise in the cultural industry in the digital intelligence era.