ShanghaiJune 24, 2026 /PRNewswire/ — From June 24 to 25, 2026, Pullman Hotels & Resorts, the premium brand under Accor, successfully hosted the “Pullman xChange” brand event at Pullman Paris Montparnasse Hotel. As a key component of Pullman’s global brand revitalization strategy, the Pullman xChange event is dedicated to gathering pioneering forces from diverse fields, inspiring new perspectives, connections, and opportunities through an open, diverse, and co-creative approach, continuously embodying Pullman’s brand spirit of “Provoking new exchanges.”
Riding the wave of global brand revitalization, Pullman has progressively rolled out brand renewal and experience upgrade plans in Greater China. Focusing on the concept of “Every exchange is a trip,” Pullman will undergo a full-chain upgrade encompassing spatial design, dining experiences, service culture, and exclusive privileges, transforming each hotel into a hub for interaction and connection. This allows guests to encounter unexpected connections and memorable experiences through naturally occurring interactions. This marks a crucial step for Pullman in deeply integrating global concepts with local consumer preferences and market demands.
1. Every exchange is a trip at Pullman
As a timeless and pioneering brand, Pullman’s legendary story began in 1859. At that time, the brand revolutionized railway travel comfort and luxury standards with a series of groundbreaking luxury train car designs, making the name “Pullman” synonymous with high-quality travel and impeccable hospitality. As one of Accor’s oldest brands, with over 160 years of heritage, Pullman has never ceased its journey of self-renewal. Today, in Greater China, Pullman is embarking on a new localized chapter encompassing spaces, cuisine, and services through a modern interpretation of this century-old pioneering spirit.
Space Renewal: Creating Possibilities for Encounters
Space is the primary stage for interaction. The Pullman brand infuses Exchange, Contrast, and Vibrancy into every touchpoint of the spatial experience, breaking boundaries with openness, awakening senses with contrast, and reflecting life with vibrancy, comprehensively redefining modern living spaces.
As one of the iconic elements of the brand’s revitalization, the “Pullman Portal” is gradually being introduced to the Chinese market. Drawing inspiration from Pullman’s deep roots as a train travel brand, its design is inspired by tunnel elements from railway journeys, paying homage to the brand’s heritage while marking a ceremonial transition from the outside world into Pullman’s energy field. This design has already been implemented at Pullman hotels in cities like Chongqing, and will be extended to more newly opened and renovated hotels in the future.
2. Pullman Portal design in the lobby of Pullman Chongqing Xiyue
3. Pullman Suzhou Zhonghui
Meanwhile, hotel lobbies are being redefined as open “social hubs,” breaking traditional boundaries with flexible and open layouts that foster community gathering, creative inspiration, and precise social connections. Meeting and event spaces are being restructured around the “MICE Hotspot” concept, allowing for flexible scene switching to accommodate diverse needs such as keynote speeches, creative workshops, and cultural performances, complemented by Pullman’s exclusive meeting break services, achieving a seamless blend of business and social interaction.
Culinary Experience: Activating Social Interaction with Surprising Pairings
Pullman’s dining experience is shifting towards interactive social scenes centered around the bar. Inspired by the brand’s heritage of playing card elements, the “Unexpected Pairings” immersive dining experience is being launched in the Chinese market. Guests randomly draw pairing combinations from cards to explore surprising food and cocktail matches, sparking relaxed conversations through playful interaction.
4. Pullman Hotel Dining Experience – ‘Unexpected Pairings’ Bar Scene
5. Pullman Hotel Dining Experience – ‘Unexpected Pairings’ Afternoon Tea
Catering to the social habits of Chinese consumers, Pullman has also introduced a limited-edition “Unexpected Pairings” afternoon tea in Greater China, using a similarly playful random pairing mechanism to allow inspiration to spark naturally during afternoon hours. Pullman’s dining spaces break down the boundaries between kitchen, bar, and lounge areas, igniting social energy anytime, anywhere.
Service Heritage: Revitalizing Hospitality
Inherited from the golden age of railway travel in the 19th century, Pullman’s relentless pursuit of service excellence has spanned centuries and continues to this day. The brand’s revitalization introduces the concept of the “Host of Pullman,” a modern reimagining of the Pullman Porters from the brand’s inception, now redefined as catalysts for connection within the hotel. They go beyond traditional reception protocols, actively creating deep connections between guests and each other, and between guests and the destination, making every encounter more meaningful and memorable.
6. Pullman Hotel Service Experience – ‘Host of Pullman’
“Summer Encounters” Summer Privileges: Accompanying You on Unexpected Journeys
Leveraging its gradually revitalized spaces, cuisine, and service systems, Pullman Greater China is simultaneously launching the “Summer Encounters • Member Double Breakfast Privilege” summer offer, allowing guests to immerse themselves in the unique charm of the “hub of exchange” during their holiday travels. From now until July 31, 2026, the offer covers all over 50 Pullman hotels in Greater China. ALL – Accor Live Limitless members who book through designated channels and stay for two or more consecutive nights can enjoy daily breakfast for up to two people. This exclusive experience is a vivid interpretation of Pullman’s “Every exchange is a trip” philosophy – making every stay a journey full of surprises, where unexpected beauty is encountered.
Provoking New Exchanges: Pullman Accelerates Deepening Roots in the Chinese Market
From the Cangshan Mountains and Erhai Lake to tropical rainforests, from urban business landmarks to coastal resort destinations, Pullman has covered diverse living scenarios in Greater China, becoming a formidable force in the premium hotel market. Building on this solid foundation, Pullman is using its brand revitalization as an opportunity to further accelerate its strategic layout in China.
Mr. Zhu Fuming, CEO of Accor Greater China, stated: “Pullman is a core force within Accor’s premium brand portfolio and a strategic pillar brand for Accor’s deep cultivation in Greater China. Since entering China 18 years ago, Pullman has established 53 operating hotels, with over 40 more in the pipeline, covering key cities and popular destinations. Greater China has become Pullman’s second-largest market globally. The comprehensive rollout of this brand revitalization in Greater China fully demonstrates our strong confidence in this market. We will continue to innovate locally in dimensions such as space, dining, and services, allowing more guests to ‘Provoke new exchanges’ here, and making the Pullman brand an important hub for connecting diverse cultures and inspiring creative ideas.“
In 2026, new members like Pullman Shangrao Guangfeng, Pullman Mogan Mountain, and Pullman Nanjing Riverside will open successively, further strengthening Pullman’s leadership in the premium hotel market. Globally, Pullman currently operates over 150 hotels in more than 40 countries and regions, with over 70 projects in the pipeline, steadily advancing towards the goal of surpassing 200 hotels worldwide within five years. In Greater China, this journey named “encounter” has only just begun. Pullman will continue to integrate global concepts, ignite creative vitality, and leverage its century-old heritage and fresh new posture to deepen its roots and write a new chapter of development.