ChongqingJune 25, 2026 /PRNewswire/ — Today, global business leader eBay held a Cross-Border Seller Summit in Chongqing, bringing together approximately 500 new and existing eBay sellers, along with representatives from high-potential export enterprises. The summit focused on in-depth discussions about global development opportunities, platform policies, and operational practices in key industries such as auto parts, motorcycle accessories, and industrial products. At the event, eBay shared the latest industry trend insights and recognized a group of outstanding sellers from the Southwest region who have achieved remarkable results, helping more Chinese enterprises expand into global markets, drive business growth, and achieve brand upgrades.
Currently, the global cross-border e-commerce market continues to expand, with auto parts, motorcycle accessories, and industrial products emerging as some of the fastest-growing and highest-value key categories. As the global vehicle population continues to rise and consumers increasingly adopt online purchasing habits, the demand for the automotive aftermarket is steadily growing, projected to exceed $640 billion by 2033. Meanwhile, demand for machinery, industrial tools, and specialized components remains strong in European and American markets. More and more overseas professional buyers are connecting directly with global high-quality suppliers through cross-border e-commerce platforms, presenting vast opportunities for Chinese sellers to expand into global markets.
eBay is one of the world’s largest online trading platforms for auto parts and motorcycle accessories, with a long-standing focus on the automotive aftermarket. To address the complexity of SKUs and vehicle fitment requirements in the auto parts industry, eBay has developed industry-leading fitment tools and the Guaranteed Fit program, helping sellers accurately match buyer needs, improve transaction efficiency, and reduce return rates. While continuously enhancing the industry ecosystem, eBay is actively integrating artificial intelligence into auto parts and motorcycle accessory trading scenarios. Through AI-driven product listings, search recommendations, and vehicle fitment capabilities, eBay is improving transaction efficiency for both buyers and sellers, enabling sellers to more precisely reach target buyers while providing global consumers with a more convenient and reliable shopping experience. In recent years, eBay has increased its investment in the automotive aftermarket, further strengthening its global ecosystem and service capabilities for auto parts and motorcycle accessories.
Strong Growth Among Chongqing Sellers: Auto Parts, Motorcycle Accessories, and Industrial Products Shine
Chongqing, known as the “Motorcycle Capital,” boasts one of China’s most comprehensive auto and motorcycle supply chains, with vehicle and component production capacity and overseas shipments ranking among the highest in the country. In 2025, the city’s motorcycle export value grew by 29.5% year-over-year, with corresponding accessory exports also expanding, showcasing impressive export momentum.
eBay platform data shows that since 2024, the number of new sellers from the Chongqing region has increased nearly threefold year-over-year. In 2025, sales from Chongqing sellers on eBay grew by over 35% year-over-year, with products from these sellers continuing to be popular among overseas consumers in core markets such as the United States, the United Kingdom, Germany, and Australia.
Among these categories, auto parts and motorcycle accessories continue to lead, with strong overseas demand for suspension components such as shock absorbers and control arms. In the first quarter of 2026, platform data shows that sales of shock absorbers and struts from Chinese sellers grew by 25% year-over-year, while control arms and ball joints increased by 38%. Additionally, motorcycle accessories performed exceptionally well, with exhaust assemblies, wheels, and fuel pumps becoming top-selling categories on the platform, reflecting growing market recognition.
The industrial products sector also shows strong growth momentum. In the first quarter of 2026, sales of general machinery and agricultural machinery from Chinese sellers grew by nearly 50% year-over-year, highlighting the competitive advantage of Chongqing manufacturing in overseas markets. Meanwhile, emerging categories are unlocking new growth potential. Driven by trends in green mobility and short-video content creation in Europe and the United States, demand for electric two-wheelers and audio-visual equipment is rising. In the first quarter of 2026, sales of electric bicycles from Chinese sellers on eBay grew by 25% year-over-year, while electric guitar sales increased by over 30%, presenting new opportunities for Chongqing sellers to expand globally.
Lin Wenkui, General Manager of eBay’s Greater China Cross-Border Trade Division, stated: “Cross-border e-commerce is shifting from being traffic-driven to industry-driven. Categories like auto parts, motorcycle accessories, and industrial products, which combine manufacturing advantages with high added value, are becoming key growth engines for cross-border exports. Chongqing, with its strong manufacturing base and comprehensive industrial support, holds significant advantages in these areas. eBay will continue to leverage its global market network, specialized category ecosystem, and local team support to help more sellers precisely connect with global demand, transforming industrial strengths into global market competitiveness and achieving sustainable growth in cross-border business.”
Deepening Engagement in the Southwest Industrial Belt: Cultivating Billion-Dollar Cross-Border Benchmark Sellers
At the summit, eBay presented awards including the Regional Outstanding Contribution Award, Strategic Category Growth Award, and Million-Dollar New Seller Award, recognizing high-quality sellers from the Southwest region who have achieved outstanding cross-border performance. Several representative sellers shared practical experiences in product development, brand building, and global market operations, offering replicable growth paths for attending sellers.
Leveraging Chongqing’s globally leading complete auto and motorcycle parts supply chain, Chongqing Guogui Racing Technology Co., Ltd. (Guogui Technology), founded in 2006, has developed its own brand that is well-known in the global automotive modification field. Guogui Technology has been operating on eBay’s cross-border channel for many years, with an annual sales scale exceeding $100 million. Guogui founder Chen Shu said: “eBay brings together a large number of professional auto and motorcycle modification buyers, with a mature and complete industry ecosystem. With the platform’s support, we have been able to grow rapidly. In the future, we look forward to further expanding our global market through eBay and achieving sustained brand growth.”
eBay has been deeply engaged in the Southwest region’s advantageous industrial clusters for many years, empowering local enterprises to go global and expand into international markets. We will continue to invest, integrating core resources such as recruitment support, professional training, global product selection insights, and full-chain operational empowerment, to build a bridge for cross-border e-commerce exports in the auto parts, motorcycle accessories, and industrial products sectors, helping more Southwest businesses broaden their global growth footprint and build internationally renowned Chinese industrial brands.
About eBay:
eBay (Nasdaq: EBAY) is a global business leader that creates economic opportunities for individuals, businesses, and organizations. eBay connects millions of buyers and sellers across more than 190 markets worldwide through technology, providing opportunities for everyone to grow and realize their potential. Founded in 1995 in Silicon Valley, California, eBay is one of the world’s largest and most dynamic trading platforms, offering users valuable and unique shopping choices. In 2025, eBay’s gross merchandise volume reached $80 billion. For more information about eBay and its businesses, please visit www.ebayinc.com.