XiamenMay 22, 2026 /PRNewswire/ — On the occasion of the 26th International Day for Biological Diversity, Anta Kids, responding to the call of Anta Group and the World Wide Fund for Nature (WWF), organized a nature education activity in collaboration with the Shenzhen One Planet Foundation (OPF) titled “Walking with Nature — A Decade of Yangtze River Protection: The Ecological Report of the Yangtze Finless Porpoise and Its Friends.” As a corporate representative deeply committed to biodiversity conservation, Anta Kids actively participated in this event, reaffirming its ecological protection commitments, contributing to Yangtze River conservation, and offering children a meaningful and immersive public welfare experience as a special gift for International Children’s Day.
Anta Kids Walks with Nature: Protecting Yangtze River Life with Parent-Child Families
During the event, Anta Group and Anta Kids organized parent-child volunteer family representatives to visit the front lines of ecological protection, gaining insights into the Yangtze River basin, learning about endangered species, and experiencing the significant achievements of Yangtze River ecological conservation. The volunteer representatives toured the Aquatic Ecology and Biological Resources Research and Experiment Base, the Shishou Milu Deer Park, and the Hubei Tian’e Zhou Baiji National Nature Reserve in the Yangtze River. Guided by researchers and nature educators, they learned about the Yangtze finless porpoise and “its friends” — key species in the Yangtze River basin such as the Chinese sturgeon and milu deer. They also participated in scientific fish releases and nighttime nature observations, gaining a direct understanding of the technological support behind rare species protection and the dedication of frontline workers.
Parent-child volunteer families visit the front lines of Yangtze River ecological protection
Deepening Yangtze River Basin Ecological Protection: Anta Kids Never Stops
In fact, this is not the first time Anta Kids has led parent-child volunteer families to get close to the finless porpoise and explore the Yangtze River. Since 2023, the brand has used the Yangtze finless porpoise as a core link, continuously deepening ecological protection education in the Yangtze River basin, completing a four-year relay of environmental protection stewardship.
From wetland sports events and scientific fish releases in ancient Yangtze River channels for ecological enlightenment, to inviting athletes to empower family environmental education, and collaborating with professional organizations to offer immersive experiences like science education and nighttime observations, the brand has consistently deepened volunteers’ ecological awareness. Over the years, it has always led parent-child families to focus on frontline ecological protection work, harnessing the power of youth to sustain the Yangtze River ecosystem.
Anta Group volunteers visit the Hubei Tian’e Zhou Baiji National Nature Reserve in the Yangtze River
The wild population of the Yangtze finless porpoise, after a historic reversal of decline to 1,249 individuals in 2023, has recovered and grown to 1,426 individuals by 2026. Anta Kids’ four consecutive years of stewardship have also expanded from focusing solely on the protection of the finless porpoise species to exploring the wetland ecology and biodiversity of the Yangtze River basin, continuously promoting public participation in the Yangtze River conservation initiative.
Practicing ESG Principles: Walking with Nature to Build a Sustainable Cycle
Notably, during this event, all participants wore Anta Kids’ eco-friendly T-shirts made from recycled polyester fibers, a vivid practice of integrating low-carbon, environmentally friendly materials into daily life and pursuing green sustainable development.
Recycled polyester Anta Kids eco-friendly T-shirt
Beyond protecting the Yangtze finless porpoise, Anta Kids consistently upholds ESG sustainable development principles, focusing on nature education for children and youth, and using various environmental protection milestones to educate children about biodiversity conservation. Since 2023, Anta Kids has actively responded to the calls of Anta Group and the World Wide Fund for Nature (WWF), proposing the environmental concept of “Walking with Nature.” It has created diverse, fun, and educational nature public welfare activities during key environmental protection events such as Earth Hour, International Day for Biological Diversity, Asian Elephant Day, and International Panda Day, continuously conveying the concept of “Walking with Nature” to children and families.
Anta Kids Earth Hour Linglong Low-Carbon Sports Park
At the same time, the brand delves into the innovation of eco-friendly materials and product development, integrating environmental concepts into product design. Under the guidance of the World Wide Fund for Nature (WWF), it develops co-branded products, widely using eco-friendly fabrics such as Sorona, Lyocell, and recycled polyester in children’s sportswear, allowing environmental and green concepts to permeate every aspect of children’s lives.
Over the years, the brand has cumulatively engaged over 100 million consumers in the “Walking with Nature” environmental protection initiative, forming a complete sustainable development cycle from raw material innovation to environmental education, and from corporate practice to public participation.
On the occasion of International Children’s Day, Anta Kids, with the theme “Linglong Presents Gifts, Making You Happy,” launched a Yangtze River ecological protection practice activity, turning the protection of the Yangtze River ecosystem into a gift, offering a special growth and environmental protection gift to the vast number of children and youth.
From protecting the Yangtze finless porpoise to focusing on the tenth anniversary of the Yangtze River conservation initiative, from innovating eco-friendly materials to implementing nature education, Anta Kids always places children at the core, integrating ecological protection concepts into the entire process of children’s growth, steadfastly adhering to the original intention of “Walking with Nature.” In the future, Anta Kids will continue to practice ESG development principles, delve into children’s nature education, and drive more families to participate in environmental protection practices.