XinxiangApril 27, 2026 /PRNewswire/ — On April 26, Anta, in collaboration with Chinese National Geography, hosted the “Anta Urban-Wilderness Party” light hiking event in the South Taihang Mountains of Xinxiang, Henan Province. Swimming world champion Ning Zetao, comedian Mao Dong, along with several experts from Chinese National Geography, outdoor enthusiasts, and members of the Anta community, gathered at the Baligou scenic area in the South Taihang Mountains to embark on a relaxed and enjoyable urban-wilderness outdoor experience.
Anta Urban-Wilderness guests pose for a group photo at the red-framed outdoor landmark in the South Taihang Mountains
During this three-hour, eight-kilometer mountain journey, participants enjoyed the towering cliffs and cascading waterfalls of the Baligou area in the South Taihang Mountains with ease and delight. Anta then prepared an “Outdoor Mini-Class” for the participants, inviting geological science experts and geological photography experts from Chinese National Geography to give on-site lectures, sharing outdoor knowledge, concepts, and nature observation tips to help participants better capture the beauty of mountains and rivers during future outdoor excursions.
Guests including Ning Zetao and Mao Dong share outdoor insights at the ‘Urban-Wilderness Casual Chat’
The “Urban-Wilderness Casual Chat,” hosted by comedian and outdoor enthusiast Mao Dong, kicked off amidst the mountains. Guests sat together in a circle, sharing their hiking experiences and insights into light outdoor activities, collectively decoding the relaxed philosophy of “urban-wilderness dual living.” Swimming world champion Ning Zetao remarked on the increasing convenience of outdoor sports for the general public and advocated for everyone to embrace the outdoors by starting with routes on the urban fringe and low-intensity hiking. He stated, “A light outdoor experience allows you to explore nature, relieve stress, and bring fresh inspiration to life.”
Ning Zetao, wearing an Anta skin jacket, hikes through Baligou in the South Taihang Mountains
As folk melodies echoed through the valley, a performance by an original singer brought the atmosphere to a climax. Participants relaxed in nature, rediscovering a state of ease and freedom amidst the sounds of wind and music.
“Cross the Urban-Wilderness Gate, Hike the Most Beautiful Mountains and Rivers” – Anta Makes Urban-Wilderness Dual Living a Daily Reality
Against the backdrop of an increasingly fast-paced urban lifestyle, more and more people are seeking “stress relief and relaxation” through outdoor activities. As outdoor sports transition from niche to mainstream, the “urban-wilderness dual living” lifestyle—freely switching between the city and nature—is emerging as a new trend.
In response to this trend, Anta has launched the themed event “Cross the Urban-Wilderness Gate, Hike the Most Beautiful Mountains and Rivers,” partnering with Chinese National Geography. Leveraging its extensive outdoor experience and authoritative geographical perspective, the collaboration aims to precisely select high-quality hiking destinations for the public, addressing common pain points such as “destination selection” and “route planning.” At the same time, the two parties are concretizing these quality routes by gradually creating iconic red-framed outdoor landmarks—”Urban-Wilderness Gates”—across the country, building tangible and accessible outdoor entry points to accompany more people in taking their first easy steps into nature.
Anta Urban-Wilderness guests hike through Baligou in the South Taihang Mountains
Anta Helps Everyone Easily Step into the Outdoors
As a mass-market sportswear brand, Anta is continuously driving outdoor experiences from niche to everyday life. During this South Taihang Mountains hiking event, Anta’s skin jackets and lightweight shell jackets became the core gear choices for participants. Facing the high temperatures and strong sun exposure of summer outdoor activities, Anta’s skin jackets offer a cool, breathable, ultra-light, and portable experience with effective sun protection, providing a refreshing and burden-free wearing experience. Anta’s lightweight shell jackets, on the other hand, focus on being light, breathable, and easy to carry, reducing stuffiness and restriction, making them more suitable for multi-scenario summer outdoor wear.
Ning Zetao, wearing an Anta lightweight shell jacket, shares outdoor gear advice for the general public
Centered on such real-world usage scenarios, Anta is continuously refining its outdoor product system for the mass market, offering a full range of sportswear options covering different seasons and environments. This helps users solve the basic problem of “what to wear,” making outdoor trips simpler and more accessible.
In the future, Anta will continue to collaborate with Chinese National Geography to explore and recommend quality hiking routes, creating more participatory member events and offline experience scenarios. From product support to route guidance and community connections, Anta aims to systematically lower the barriers to outdoor activities, enabling more ordinary people to venture into the mountains at any time, turning a relaxed and burden-free outdoor experience into a naturally occurring lifestyle.