Anta’s ARENA Store on Chunxi Road, Chengdu, Officially Opens, Creating a New Landmark for Urban Sports Culture

ChengduApril 30, 2026 /PRNewswire/ — On April 30, 2026, Anta’s flagship retail format—the Anta Chengdu Chunxi Road ARENA Store—officially opened. As Anta’s first ARENA store in Southwest China, the store covers an area of over 2,000 square meters, showcasing Anta’s diverse product matrix to meet the multi-scenario needs of consumers of all ages in basketball, running, outdoor, leisure, and fashion. The store space deeply integrates the spirit of sports competition with local culture, creating a new landmark-level experience center.

On the opening day, short track speed skating Olympic champion and Anta brand ambassador Lin Xiaojun attended the event in person; Anta Sichuan-Chongqing Branch General Manager Wang Jianchuan, together with core partner—Chengdu Qizheng Trading Co., Ltd. Chairman Su Qilin, and the store’s mall representative, Maoye Department Store Chunxi Store General Manager Fu Li, jointly attended the ribbon-cutting ceremony; Sichuan Xinyue Art Museum Curator Wei Xintian attended as a cultural support unit representative, witnessing Anta’s new local expression that uses sports as a bond, integrating sports spirit with urban culture.

As Anta’s first panda-themed concept store, Chengdu ARENA blends the essence of Tianfu with the spirit of sports competition, incorporating localized elements into its spatial expression. The exterior facade uses “multi-form pandas” to showcase the city’s dual nature: a lazy, lounging pose echoes Chengdu’s laid-back character, while a competitive arena stance installation conveys the tension of striving. The interior space takes “bamboo” as its core narrative: the central atrium installation uses bamboo weaving techniques to create a torch shape; the “bamboo steps” staircase mimics the growth posture of bamboo shoots—every design element subtly intertwines the rhythm of sports with the spirit of Shu. Track lines and light dynamics run throughout the space, with product zones for basketball, running, training, and lifestyle displayed separately, transforming the entire store into a vibrant sports “theater,” enhancing the experiential nature of the offline retail scene while aligning with Chengdu’s push for the integration of “culture, commerce, tourism, and sports.”

The second-floor space is subdivided into multi-dimensional experience zones: the Anta Champion area, targeting elite outdoor enthusiasts, creates an immersive mountain wilderness experience, precisely matching needs from professional trail running to all-weather urban scenarios; the ANTA SNEAKERVERSE collection area, aimed at young consumers passionate about trendy culture, creates an immersive sneaker culture space integrating sports genes, avant-garde fashion, and artistic experience, presenting a retro-modern aesthetic; for the youth segment, Anta Kids’ “Linglong LAB” introduces a professional assessment system, providing children with sports potential evaluations and equipment matching recommendations.

On the event day, Anta brand ambassador Lin Xiaojun was awarded the title of “Honorary Store Manager” of the Chengdu Chunxi Road ARENA Store, and together with national intangible cultural heritage Qingshen bamboo weaving inheritor and Chinese Arts and Crafts Master Chen Yunhua, as well as several consumers, completed a bamboo weaving artwork. In the future, the store will continue to integrate local culture, conduct consumer experience activities, and regularly organize diverse sports experience programs such as running, outdoor activities, and trail running for the Sichuan-Chongqing region through member communities, continuously attracting local sports enthusiasts to participate.

The ARENA store is Anta’s flagship retail format, often located in core commercial districts, aiming to create a comprehensive space integrating full-category products, sports experiences, community services, and city characteristics.Chengdu ARENA is Anta’s fourth ARENA store nationwide, following Shenyang, Shenzhen, and Jinjiang in Fujian. In the future, Anta will continue to deepen its DTC (Direct-to-Consumer) operational capabilities, leveraging direct-sales channels and digital tools to enable stores to more accurately respond to consumer needs and optimize the in-store experience. Using this as a benchmark, Anta will also continue to drive innovation in retail formats, building more vibrant new urban sports landmarks for the public.