Interpreting Island Lifestyle Aesthetics, Crafting a New High-End Tourism Landmark for the Free Trade Port
HAIKOUMay 28, 2026 /PRNewswire/ — The Ascott Haikou, managed by The Ascott Limited (hereinafter referred to as “Ascott”), the lodging business unit of CapitaLand Investment, officially opened. This project marks the first collaboration between Shandong Energy Group and Ascott, and represents a significant milestone for the Ascott brand’s debut in Haikou, as it continues to deepen its presence in Hainan’s cultural tourism and accommodation market.
Luxury Unveiled in Haikou, An Artistic Journey Begins – The Grand Opening of Ascott Haikou
As the company’s namesake ultra-high-end multi-accommodation brand, since the debut of its first serviced residence in 1984, the Ascott brand has expanded to 15 countries and 46 cities globally, establishing a mature international operational system and marketing network. The brand is anchored by understated luxury, artistic inspiration, and premium living experiences. Leveraging the extensive benefits of the Ascott Star Rewards membership and exceptional service, it has become a trusted choice for global guests, with its product offerings evolving from serviced residences to resort hotels, branded residences, and other formats.
In recent years, with the continuous advancement of the Hainan Free Trade Port construction, regional corporate registrations, cross-border business exchanges, and convention and exhibition economic activities have become increasingly frequent. The market demand for accommodation products that combine international long-stay service capabilities with high-end hotel standards has been steadily rising. Against this backdrop, Ascott Haikou, adhering to the company’s advocated “flex-hybrid model,” introduces the brand’s international lifestyle experience to Haikou while optimizing space design, room type ratios, and service configurations tailored to the local characteristic of a higher proportion of short stays. This provides a more versatile one-stop living solution for individual travelers, corporate teams, and long-stay guests.
Ascott Haikou – Exterior
Ascott Haikou is located in the Headquarters Economy Eco-CBD of the Jiangdong New District in Haikou, a core development area of the Hainan Free Trade Port. The twin-tower building stands prominently in the region’s business core, facing the Qiongzhou Strait with front-line sea views. Inspired by the “Nanming Qidian” (a historical term for Hainan’s exotic beauty), the hotel is deeply rooted in the Maritime Silk Road and Hainan’s marine cultural heritage. It incorporates local natural and cultural symbols such as coconut trees, coral, and bougainvillea, using oceanic tones and natural materials to create a spatial atmosphere that perfectly blends regional cultural characteristics with modern design aesthetics.
The hotel features 185 elegantly appointed guest rooms and suites, ranging from Executive Studio to Three-Bedroom Garden Premier Suite, offering a diverse selection of layouts. All rooms are equipped with a full set of home-style kitchens, private bathrooms, smart home appliances, and high-quality audio-visual equipment. Some room types boast front-line sea views, balancing residential practicality with scenic comfort to fully meet guests’ daily living needs.
Ascott Haikou – Executive Studio
In terms of travel convenience, the hotel boasts a superior location: it is approximately 700 meters from the coastal beach, about 17 kilometers from Meilan High-Speed Railway Station, and about 21 kilometers from Meilan International Airport, ensuring efficient intercity travel. The surrounding area features local cultural and natural attractions such as the Qilou Old Street and Maiya River Coastal Wetland Park, and is adjacent to high-end commercial clusters like the cdf Haikou Riyue Plaza Duty-Free Shop. This effortlessly meets the diverse needs of business, leisure, shopping, and entertainment, allowing guests to seamlessly switch between urban vibrancy and island tranquility, and enjoy a poetic and comfortable high-quality living experience.
To further enrich the living experience, Ascott Haikou has meticulously crafted a full-scenario leisure and business support system: The all-day dining restaurant offers a fusion of global cuisine and authentic Hainan local delicacies. The lobby bar and sky bar create distinct leisure and social spaces suitable for light meals, relaxation, or gatherings with friends. A 24-hour professional gym, yoga room, and sky pool help guests relax and unwind at any time. Additionally, the hotel is equipped with several meeting rooms suitable for business negotiations, corporate meetings, and social networking events, seamlessly connecting business and leisure life.
Ascott Haikou – Swimming Pool
Ascott Haikou – Gym
The opening ceremony, themed “Luxury Unveiled in Haikou, An Artistic Journey Begins,” featured an opening performance of the intangible cultural heritage Yingge Dance, combined with immersive experiences such as a lion dance blessing, specialty cocktail tasting, and an art illustration exhibition. This vividly presented Ascott’s brand philosophy of “The Art of Living Well” and the unique charm of the island. Mr. Zhang Quan, Chairman of Shandong Energy Hainan Company; Mr. Sun Jian, General Manager of Shandong Energy Group Development Service Group; Mr. Wong Wai Mun, Managing Director of Ascott China; Mr. Huang Rui’an, General Manager of Ascott China South China Region; along with industry partners, media representatives, and special guests, attended the event to witness this important moment.
Mr. Wong Wai Mun, Managing Director of Ascott China, stated: “In the current era of evolving luxury concepts, discerning high-end travelers increasingly seek understated and elegant living experiences. Aligning with this trend, Ascott leverages over 40 years of industry expertise to integrate artistic aesthetics throughout the entire stay, consistently creating a distinctive lifestyle for guests of refined taste, and has become one of the representative symbols of world-class hospitality art. Ascott Haikou, by adapting to local characteristics and optimizing its space and service structure, represents another successful practice of the company’s ‘flex-hybrid model’ and fully demonstrates Ascott’s core competitiveness in keeping pace with market demands and making dynamic adjustments. Leveraging the locational advantages of the Jiangdong New District Headquarters Economy Zone and its efficient, adaptable product and operational strategies, we are confident in the property’s prospects.”
Ascott has been deeply rooted in Hainan since its entry in 2016, now spanning a decade. It has deployed brands including Ascott, The Crest Collection, Citadines, and Oakwood, achieving full-scenario coverage of the resort tourism and business travel markets.
Ascott Haikou is now officially integrated into Ascott’s global membership program – Ascott Star Rewards (ASR). Please visit the official Ascott global website and major online travel platforms to enjoy exclusive member privileges and benefits, and encounter a new high-quality artistic living experience on the island’s coconut city.