Bold New Look, Brighter New Vibe: mirinda® Launches the “Please Smile” Platform Globally

The #SmilePlease global platform and updated global visual identity encourage positive attitudes and spontaneous moments of joy, reinforcing Mirinda‘s commitment to bold, delicious fun.

Purchase, New YorkApril 28, 2026 /PRNewswire/ — Mirinda ® today launched a powerful new global platform, “Smile Please,” along with a fresh brand visual identity. This fun and impactful campaign aims to brighten everyday life, inspire joy, and spark smiles from the very first glance.

Bold New Look, Brighter New Vibe: Mirinda ® Launches ‘Smile Please’ Platform Globally

Life today can feel busy and stressful, and people often forget to savor the small moments of joy around them. But a smile is a superpower—it can instantly lift your mood and inspire smiles in others. That’s where Mirinda comes in. With its bold, refreshing taste, Mirinda invites you to see the brighter side of life and smile.

The refreshed look, developed in-house by the PepsiCo Design and Innovation team, is infused with retro-modern energy and designed with Gen Z in mind, reflecting an expressive, modern, and emotionally driven way for consumers to connect with the brand. It features bold typography and the iconic Mirinda color palette, while vibrant, larger-than-life fruit shapes come alive on every can and label. These shapes, built from semicircles, echo the sublimation of a smile and establish a clear visual language across various variants.

Drawing on the brand’s heritage, the logo has been reimagined with fresh, youthful energy. Saturated hues and high-contrast compositions highlight each flavor while staying true to Mirinda’s bold personality and optimistic spirit.

Eugene Willemsen, CEO of PepsiCo International Beverages, said: “Mirinda has always stood for original self-expression, and we are now bringing that spirit to life through a global campaign full of freshness, fun, and relevance. In a world of busy days and constant misinformation, sometimes a simple reason to smile can go a long way. With our new visual identity and the Smile Please platform, we invite you to pause, refresh, and choose moments of joy.”

As part of the “Smile Please” platform, Mirinda will launch the “Smile Chain,” an influencer-led digital campaign designed to spark a positive chain reaction. Follow along and join the “Smile Chain” as the campaign unfolds.

The “Smile Please” platform will roll out across Mirinda’s international markets starting today, launching in India, Pakistan, China, and Uganda, followed by Vietnam, as well as markets in Europe and the Middle East.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. In 2025, PepsiCo’s net revenue approached $94 billion, driven by the synergy of its beverage and convenient food portfolio,

which includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of popular foods and beverages, many of which are iconic brands with estimated annual retail sales of over $1 billion each.

PepsiCo’s vision is to be the global leader in beverages and convenient foods, winning with pep+ (PepsiCo Positive). Pep+ is our end-to-end strategic transformation that places sustainability at the core of our business strategy, aiming to drive growth and build a stronger, more resilient future for PepsiCo and the communities in which we operate. For more information, visit www.pepsico.com and follow us on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.