ChengduApril 28, 2026 /PRNewswire/ — What sparks fly when traditional Eastern aesthetics meet modern resort living? During the 2026 May Day holiday, the Qiyi Xanadu Hotel in Chengdu’s Xindu District offers its answer. From May 1 to 5, the hotel will launch a large-scale immersive Chinese-style cultural resort experience centered on the “Twelve Flower Deities” as its core IP. This event is not merely a festive decoration, but a deep cultural practice spanning “food, accommodation, travel, sightseeing, shopping, and entertainment,” aiming to provide a nearby “Xanadu” for travelers seeking to escape the urban hustle and pursue poetic dwelling.
Hotel exterior and event poster
The event’s biggest highlight is the daily “Twelve Flower Deities Parade.” The hotel innovatively integrates Chinese-style storytelling with scene-based interactive experiences. Twelve “Flower Deities,” portrayed by professional actors in custom-made, magnificent costumes, will parade through the hotel and Qiyi International Plaza at set times each day. Unlike static displays, the parade features rich interactive segments where the “Flower Deities” engage with visitors in poetry dialogues, “Flying Flower” word games, and gift fresh flowers and exclusive “Flower Deity Invitations” to participating guests. This invitation serves not only as a check-in token but also connects benefits across hotel rooms, dining, and intangible cultural heritage experiences, transforming a visual spectacle into an explorable, consumable complete resort itinerary.
Beyond viewing, the hotel emphasizes the depth of cultural participation. During the May Day period, the hotel will host daily “Intangible Cultural Heritage Craftsmanship Classes,” inviting master artisans to teach traditional crafts such as tea whisking, incense molding, pearl painting, and mother-of-pearl inlay. Guests can create a unique piece under professional guidance, experiencing the warmth and ingenuity of Eastern aesthetics in a slower pace. These classes are open to all hotel guests and reservation holders, especially suitable for families, allowing parents and children to complete a project together and create special parent-child memories.
Hotel May Day activities and dining
To meet the diverse resort needs of different guests, Qiyi Xanadu Hotel has carefully planned a multi-dimensional experience matrix. Guests seeking relaxation can join morning outdoor meditation or afternoon Song-style tea tastings in the lobby bar, nurturing body and mind amidst tea aromas. For families, the hotel offers rich intangible cultural heritage parent-child workshops, and the connected commercial space will feature a fun garden party to keep children entertained. Additionally, the hotel’s renowned Qinyuan International Cuisine Restaurant will launch themed dining packages, adding a delicious finale to the holiday.
To facilitate a one-stop experience of all highlights, the hotel has specially launched a “Flower Deity Parade” themed resort package. The package includes luxury room accommodation, double breakfast, full benefits of the “Flower Deity Invitation,” and spots in intangible cultural heritage classes, completely solving guests’ itinerary planning challenges. By integrating scattered event highlights into a clear product, the hotel significantly enhances convenience and experiential value.
Hotel rooms and public areas
“We are not creating a short-term festive event, but shaping a sustainable, recognizable brand asset,” said the hotel’s marketing director. “The ‘Twelve Flower Deities’ IP is our first attempt. In the future, we will continue to innovate products around traditional cultural timelines like the 24 Solar Terms, aiming to make Qiyi Xanadu Hotel the top choice for cultural micro-vacations among Chengdu residents and consumers in surrounding areas.”
With its innovative interpretation of traditional culture, deep construction of immersive experiences, and ability to integrate multi-format resources, Qiyi Xanadu Hotel’s May Day event undoubtedly provides a vivid example of “culture empowering commerce” in the increasingly competitive urban peripheral resort market.