Doritos Loaded New AdBlends Culinary Creativity with the Thrill of Formula 1® Racing to Create a Stunning Fictional Stunt Spectacle
- Doritos Loaded launches a new global advertising campaign starring Chef Gordon Ramsay and
Mercedes-AMG PETRONAS F1 Team driver George Russell. - This campaign is based on the official partnership between Doritos and the Mercedes-AMG PETRONAS F1 Team and Formula 1®.
- As previously announced, Chef Ramsay will create eight Doritos Loaded recipes, including the Doritos Loaded Hellfire Chicken Nachos featured in the ad.
New YorkJune 19, 2026 /PRNewswire/ — Today, Doritos Loaded released a star-studded new advertisement starring renowned Chef Gordon Ramsay and Mercedes-AMG PETRONAS F1 Team driver George Russell. The ad brings together two giants from their respective “high-energy” industries, presenting an entertaining collision of speed, skill, and flavor.
Doritos Loaded New Ad Revealed
The ad opens inside a Doritos Loaded food truck, where Chef Gordon Ramsay is preparing Doritos Loaded Hellfire Chicken Nachos when a mysterious driver suddenly accelerates, sending fresh, delicious ingredients flying through the air. Despite the chaos, Chef Gordon Ramsay remains focused on “making the perfect Doritos Loaded” — tortilla chips, toppings, and sauces swirl and interweave inside the moving truck as the vehicle weaves through the streets.
The ending delivers an unexpected twist: when the truck stops, the mysterious driver in the driver’s seat is revealed to be Mercedes-AMG PETRONAS F1 Team driver George Russell.
The release of this ad marks the acceleration of both the Doritos Loaded partnership with Chef Gordon Ramsay (announced earlier this month) and the official partnership between Doritos and the Mercedes-AMG PETRONAS F1 Team and Formula 1®.
Gordon Ramsay’s Partnership with Doritos Loaded
As part of the Doritos Loaded collaboration, Chef Ramsay will create eight signature recipes showcasing the versatility of this dish. These recipes demonstrate how fresh, home-style ingredients can be incorporated into crispy, flavorful Doritos to create the ultimate meal for high-energy cultural moments — whether at the trackside or watching the race at home. The first recipe created by Gordon Ramsay is the Doritos Loaded Hellfire Chicken Nachos, which also appears in the ad and is made using his signature Hellfire sauce.
The eight Doritos Loaded recipes created by Gordon Ramsay will be gradually promoted to food and beverage operators in key global markets.
This collaboration will also extend to the partnership between Doritos and Formula 1®, creating high-energy Doritos Loaded experiences for fans throughout the season. This includes two Doritos Loaded recipes specially customized for Formula 1® fan zone food trucks.
Anshul Khanna, Vice President of Marketing at PepsiCo Food Ventures, said: “Doritos Loaded is one of our fastest-growing dishes, perfectly combining crispy Doritos with premium proteins, vegetables, fresh seasonings, and flavorful sauces. Webelieve this bold culinary platform deserves an equally bold stage. By combining the passion of Formula 1® with the culinary creativity of one of the world’s most renowned chefs,wehave created an ad forDoritos Loadedthat is full ofsurprise and excitement, ultimatelydelivering a delicious Doritos Loaded. What’s most exciting isthat this collaboration goes far beyond the ad itself. Whether at home or at the trackside, Formula 1® fans can now enjoyDoritos Loadedrecipes personally created by Chef Gordon Ramsay, allowing everyone to taste this passion.“
Where to Buy Doritos Loaded
You can enjoy Doritos Loaded through food trucks, delivery apps, and restaurant partners. In parts of Madrid, Barcelona, and London, Doritos Loaded is already available for ordering through various delivery apps and food operators. In the coming months, Doritos Loaded will be launched in more countries, including the Netherlands, France, and Germany.