ShanghaiMay 8, 2026 /PRNewswire/ — Global e-commerce leader eBay proudly released the “Opening the ‘Heavy’ Era of Cross-Border: eBay’s One-Stop Guide for Heavy and Large Goods Cross-Border Export” (hereinafter referred to as the “Guide”), focusing on core categories such as automotive parts and accessories, and industrial products. The Guide provides forward-looking and practical guidance for manufacturers and cross-border sellers nationwide, helping them precisely seize the golden opportunities for China’s heavy and large goods cross-border export and jointly usher in the ‘heavy’ era of cross-border e-commerce.
The global average vehicle age continues to rise, and the demand for maintenance and repairs, coupled with the acceleration of online procurement of industrial products, is driving cross-border e-commerce from the red ocean of small items to the blue ocean of heavy and large goods. High-value, high-potential heavy and large goods categories are becoming a new growth engine for Chinese manufacturing going global. Relying on a mature and comprehensive cross-border logistics network, the “large and heavy” that was once constrained by delivery radius is being redefined. Chinese-made heavy and large goods, such as automotive parts, engineering machinery, and industrial equipment, are accelerating their global expansion. As one of the world’s leading online trading platforms for automotive parts and industrial products, eBay, with its powerful vehicle fitment tools, Guaranteed Fit program, and comprehensive truck delivery incentives, provides end-to-end support for heavy and large goods categories, from product selection and listing to fulfillment, becoming one of the core channels for China’s heavy and large goods going global.
Lin Wenkui, General Manager of eBay’s International Cross-Border Trade Division for Greater China, stated: “Heavy and large goods are becoming a new engine for the cross-border growth of Chinese manufacturing, and also open a significant window of opportunity for Chinese sellers to break through growth bottlenecks. eBay will continue to increase investment, through initiatives such as the release of the Guide, special support programs, industrial belt connections, and ecosystem empowerment, to further bridge the connection between Chinese manufacturing and the global market, helping more Chinese sellers seize the new opportunities of heavy and large goods export.”
Photo: From left to right, Kang Chengyu, Director of Business Development, eBay Greater China; Zhou Changjun, Level 4 Researcher, Municipal Bureau of Commerce; Liu Fangyi, Executive President, Shandong Cross-Border E-commerce Association; Gao Xiaojun, Director of Emerging Seller Client Services, eBay Greater China
“Guide” Launch: Systematic Empowerment from Product Selection to Fulfillment, Four Major Categories Usher in the ‘Heavy’ Era of Cross-Border
The “Opening the ‘Heavy’ Era of Cross-Border: eBay’s One-Stop Guide for Heavy and Large Goods Cross-Border Export” provides practical guidance covering the entire cross-border chain for heavy and large goods, focusing on core aspects such as product selection strategy, operational optimization, logistics solutions, and team building. Based on eBay platform data, the Guide uncovers overseas real demand and consumer trends, combines the supply advantages of China’s industrial belts, and identifies four high-potential heavy and large goods categories for strategic deployment.
Strong Demand for Core Automotive Assemblies: Represented by core assemblies such as engines, transmissions, and differentials, these meet the high-frequency repair and replacement needs of the high-average-age vehicle stock market in Europe and the US. These products have clear standards and strong fitment, making them core large items with stable long-term transactions on the platform. In 2025, sales of complete engines by Chinese sellers on eBay grew over 100% year-on-year, while differentials grew over 60% on the German site and over 45% on the UK site, demonstrating strong market demand.
Strong Momentum for Engineering Machinery Export: Covering excavators, loaders, and large attachments, these feature high unit prices, long lifecycles, and high repurchase rates for parts, making them typical “high-value equipment-type large items.” eBay platform data shows that in 2025, sales of excavators by Chinese sellers grew nearly 75%, loaders grew over 225%, and engineering machinery parts achieved double-digit growth, showcasing immense market potential.
Growing Demand for Specialized Industrial Equipment: High-unit-price industrial products such as welding equipment, forklifts, and hydraulic products are growing strongly, with continuous release of specialized demand. The global MRO market for industrial products is accelerating its online shift. In 2025, overall industrial product sales on eBay reached a historic high, making it a new blue ocean track for cross-border trade.
Vast Opportunities in Home & Garden Large Items: With the increasingly mature first-mile and last-mile service systems of overseas warehouses, heavy and large products previously constrained by logistics and after-sales service, such as large gardening machinery, lawn mowing equipment, and major appliances, are gradually unlocking opportunities in mainstream European and American markets.
Additionally, the Guide is accompanied by a toolkit of resources including onboarding policies, promotions, listing, and store operations to help lower the entry barrier for sellers dealing in heavy and large goods. Concurrently, eBay continues to increase special support through truck delivery incentives, traffic resource allocation, and integrated online and offline training to further reduce fulfillment costs, improve operational efficiency, and help more Chinese sellers accelerate their layout in the heavy and large goods cross-border track.
Six-City Linkage, Precisely Connecting Supply Resources in Northern Industrial Belts
The northern region of China is a core industrial belt for heavy and large goods categories such as automotive parts, engineering machinery, and industrial equipment. Concurrent with the release of the Guide, eBay held “Qiji Cross-Border · Billion-Dollar Sailing” recruitment events in six key cities within the northern heavy and large goods industrial belt — Zhengzhou, Hefei, Qingdao, Weifang, Shijiazhuang, and Jinan — precisely connecting with frontline supply resources for categories like automotive parts, engineering machinery, and industrial equipment. The six-city events attracted over 1,500 manufacturing and cross-border enterprises to participate, injecting strong momentum into the cross-border export of heavy and large goods.
Shandong-based Haitao Group achieved millions of dollars in cross-border sales in its first year on eBay. Zhou Yanmei, General Manager of its Cross-Border Retail Group, stated: “We used to think that cross-border trade for heavy and large goods was too difficult — complex logistics, high costs, and often we wanted to do it but dared not invest. After cooperating with eBay, we truly started selling excavators and loaders to overseas markets. From logistics solutions and operational guidance to truck delivery incentives, the platform has given us tremendous support, and it has also made us more confident in continuously expanding our cross-border e-commerce. Our engineering equipment is sold to the US and serves global customers, and we feel the increasingly strong competitiveness of Chinese manufacturing overseas.”
The window for cross-border growth of China’s heavy and large goods is opening. eBay will continue to deepen its industrial belt layout, working hand-in-hand with Chinese manufacturers and cross-border sellers to jointly usher in the ‘heavy’ era of cross-border trade and write a new chapter for Chinese manufacturing in the global market.
About eBay:
eBay (Nasdaq: EBAY) is a global commerce leader that creates economic opportunity for individuals, businesses, and organizations. eBay connects millions of buyers and sellers in over 190 markets around the world through technology, providing opportunities for everyone to grow and realize their potential. Founded in 1995 in Silicon Valley, California, eBay is one of the world’s largest and most dynamic marketplaces, offering users great value and unique shopping choices. In 2025, eBay’s gross merchandise volume reached $80 billion. For more information about eBay and its businesses, please visit www.ebayinc.com.