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“The Sting Within Me” Makes Its Live Debut During the 2026 F1 MSC Cruises Barcelona-Catalunya Grand Prix Weekend
NEW DELHIJune 16, 2026 /PRNewswire/ — What does Formula 1® sound like? This question lies at the heart of “The Sting Within Me,” a high-energy new track by Alan Walker and STING Energy® (facilitated and curated by Warner Music India), inspired by the sounds, speed, and passion of F1. The single made its live debut during the Barcelona Grand Prix weekend—connecting F1, globally renowned DJ Alan Walker, and a new generation of fans.
Alan Walker performing ‘The Sting Within Me’ live at the Barcelona-Catalunya Grand Prix
This is more than just a collaboration between music and motorsport. It is the culmination of a creative idea that had already gone viral online—the roar of an F1 engine sounding strikingly similar to the word “Stinggg.” For Alan Walker, this collaboration merges two of his long-standing passions beyond music: motorsports and energy drinks. Alan Walker partnered with STING Energy® and F1’s official channels to access engine sound archives, seamlessly blending these elements to create an original single that captures the anticipation and release at the heart of an F1 race weekend.
“To me, the sound of F1 already has an electronic quality,” said Alan Walker. “The engine has its own rhythm—the layers of atmosphere, the energy of the venue, the tension—everything has a groove. When I heard the resonance between the engine sound and ‘STING,’ I couldn’t ignore it. I wanted this single to hit with the same intensity as a car launching off the starting line. Performing it live in Barcelona made it even more incredible because you could feel the fans’ raw energy in real time.”
“Last year, fans discovered that the sound of F1 resembles ‘STINGGG,’ and their reactions showed us how naturally racing, sound, and culture could collide,” said Eugene Willemsen, CEO of PepsiCo International Beverages. “What started as a viral moment quickly evolved into something bigger—Sting became the sound of F1 for fans worldwide. With ‘The Sting Within Me,’ we’ve taken that idea further, transforming the raw energy of F1 into a musical piece that can be heard, shared, and experienced beyond the track, allowing fans to connect with the sport in a new way. Our goal is to bring F1 into pop culture in a way that’s immediate, social, and resonates with a new generation of fans.”
Emily Prazer, Chief Commercial Officer of F1®, said: “Today’s F1 is about more than just on-track competition—it’s about the sounds, experiences, and emotions you feel when engaging with the sport. STING’s new anthem highlights how the sport’s influence extends far beyond the track, allowing fans and consumers to experience the unique thrill of race moments in their daily lives. Through this new single, Sting is helping more people experience one of F1’s most iconic elements—its powerful sound—and further expanding our growing global fan base.”
Watch now: YouTube link
Alan Walker performing ‘The Sting Within Me’ at the Barcelona-Catalunya Grand Prix Fanzone