HarbinApril 24, 2026 /PRNewswire/ — On World Book Day, Fuerjia’s “Jiapu Xiangyang” public welfare program documentary short film “A Gentle Breeze Blows Over Gangwu” was officially released nationwide. As a brand public welfare visual work, the short film crosses mountains to reach Guanling Gangwu Middle School in Anshun, Guizhou, capturing the daily life of the mountain campus with delicate shots, the dedication of a returning principal to education, the interactive planting of seed cards, and the reading aspirations of the youth. Continuing the public welfare mission of “Using books as a boat to ferry hearts far and wide,” it uses authentic and heartwarming visuals to spread the fragrance of books and hope deep in the mountains.
Mountains stretch endlessly, and a gentle breeze sweeps over the ridges. This time, the Fuerjia public welfare team ventured deep into the mountains of central Guizhou, entering Gangwu Middle School, using their lens to fully preserve the vibrant daily life of a rural campus. The sound of morning reading, the light footsteps of students carrying books between classes, and the clear, bright eyes in the mountain fields form the most touching backdrop of the short film. Without any flashy embellishment, only the simple campus atmosphere, the camera quietly captures the pure and passionate appearance of the mountain youth, showcasing the life force of young people growing towards the sun with aspirations in the mountains, allowing the outside world to see the burning dreams hidden in the ordinary daily lives of rural students.
In addition to the main film, a special interview with Vice Principal Chen Fuyong was included, delving into the story of a steadfast rural educator. As a graduate of Gangwu Middle School’s class of 2000, Principal Chen left the mountains and saw the vast world, yet resolutely returned to his hometown to stand on the podium for over a decade, returning to his alma mater to deeply cultivate rural education. In the interview, he expressed his hopes for local education: to use his own experience as a guide, bringing external knowledge and ideas back to the mountains, protecting every student’s educational journey, and helping mountain children avoid detours and gain the confidence to pursue distant horizons. This steadfastness of leaving the homeland and giving back resonates with Fuerjia’s core value of doing good for the public, becoming a warm and profound spiritual footnote in the short film series.
The fragrance of books accompanies new sprouts, and hope grows together. The ritualistic interactive planting of Fuerjia seed cards in the special features of the main film became a heartwarming highlight of this public welfare trip. The public welfare team planted seed cards together with the children, loosening the soil, sowing seeds, and watering, burying new life in the corners of the campus. A seed card is both a symbol of natural vitality and a metaphor for the sprouting of dreams; every time they bent down to plant, it was a transmission of goodwill, signifying the rooting of knowledge and the germination of ideals. The fragrance of books and life grow strong together in the mountains, allowing hope to slowly bloom over time.
Books are the windows through which mountain children view the world. The short film includes many sincere reading interviews with the children, whose innocent words are full of appreciation for books. In the children’s hearts, books are the key to opening the world, the light that dispels the isolation of the mountains, and the confidence to change their lives and move toward the future. In their minds, the pages hold distant mountains and rivers; reading can broaden their horizons and build strength, and they hope to one day leave the mountains with what they have learned from books. These simple and honest voices express the rural youth’s thirst for knowledge and also confirm the public welfare value of Fuerjia’s continuous book donations—empowering growth through the fragrance of books and illuminating lives through reading.
Since launching the “Jiapu Xiangyang” public welfare program in 2024, Fuerjia has partnered with the Weilan Public Welfare to initiate a ten-year book donation campaign, investing 1 million yuan in books annually for book assistance, committing to long-term efforts in reading public welfare. From the first short film “Little Moss Flowers,” which documented the book donation journey in Yunnan, to the current “A Gentle Breeze Blows Over Gangwu,” which tells the story of the fragrance of books in the mountains of Guizhou, Fuerjia uses real footage to record its public welfare footprint, going beyond material donations to focus on spiritual companionship, dream inspiration, and the transmission of goodwill.
A gentle breeze sweeps the mountains, and the fragrance of books nourishes young hearts. The release of this new public welfare short film is both another extension of Fuerjia’s public welfare journey and the most sincere response to World Book Day. In the future, Fuerjia will continue to advance along the path of public welfare, persistently reaching more rural schools lacking in books, using books as a medium and goodwill as a connection, protecting the reading dreams of youth, sowing seeds of knowledge and hope, so that mountain youth can all grow towards the sun and journey to their own distant horizons.