ShanghaiMay 20, 2026 /PRNewswire/ — Recently, the new pet food product launch event of Wobao Technology concluded successfully at the TOPS Pet Expo held at the National Exhibition and Convention Center (Shanghai). The company globally debuted its data-driven pet food series designed for separate morning and evening meals, and was honored with the TOPS “Top 3 Most Promising New Products” for its innovation and technological foresight.
Wobao brand launches morning and evening separate meal pet food, debuting at the 6th TOPS Pet Expo
At the same time, Wobao Technology exclusively sponsored the TOPS Pet Expo VIP Buyer Dinner, becoming a focal point of the industry, warming up for the new product launch and showcasing its influence in the pet technology sector.
Wobao exclusively sponsors the 6th TOPS Pet Expo VIP Dinner
With the core positioning of “Technology, Health, and Fashion,” this launch event unveiled for the first time a full-stack closed-loop solution combining “smart collars + precision pet food.” This breaks through the industry bottlenecks of product homogenization and the disconnect between hardware and software, achieving a new breakthrough in technology-driven precision nutrition within the pet food industry. It injects new technological momentum into the high-quality development of China’s pet economy, while aligning with contemporary pet-owning aesthetics through fashionable design, reshaping a new scenario that integrates scientific feeding with trendy pet care.
Prominent Industry Pain Points, Evolving Demands
Currently, China’s pet economy is experiencing an unprecedented golden period of development, with a booming trillion-yuan track. Generation Z, single individuals, and the aging population collectively support a vast blue ocean market worth trillions. As a staple pet product, pet food accounts for over half of the pet consumer market share, and its development trend is seen as a “barometer” for the entire pet industry. As pet consumption upgrades towards “anthropomorphism, health, and fashion,” pet owners’ demands for nutritional suitability, technological sophistication, and aesthetic design of pet food continue to rise. Scientific feeding and trendy pet care have become core industry needs.
However, behind the rapid industry growth, many pain points persist: traditional pet food often uses a one-size-fits-all average formula, failing to adapt to individual physiological differences in pets; smart hardware is mostly limited to basic functions, failing to deliver real health value and lacking fashionable design; and industry chains are fragmented, lacking core data support to achieve a full-chain synergy of “sensing—analysis—decision—feeding.” This has become a key bottleneck restricting the industry’s transition towards refinement and high quality.
Against this backdrop, the competitive logic of the pet industry is undergoing a fundamental shift. Simple product competition has evolved into a comprehensive contest of technology, health, and fashion, with data becoming the core force reshaping the industry landscape. As an innovator in pet data technology, Wobao Technology has moved beyond a single-product mindset. Rooted in the philosophy of “Building an ecosystem with data, empowering the future with technology,” and leveraging this launch event, it deeply integrates technological strength, health concepts, and fashionable design. It introduces a new product matrix that combines professionalism with trendiness, committed to creating a full-chain pet health ecosystem and positioning itself as an enabler, co-builder, and leader in China’s pet industry.
Wobao exclusive launch of morning and evening separate meal pet food
The core highlight of this launch event lies in the three-dimensional integration of “technology empowerment + health protection + fashion expression.” It not only tackles industry pain points with robust technology but also safeguards pet health with scientific formulas and aligns with contemporary pet-owning aesthetics through fashionable design. The synergistic linkage between the smart collar and the morning-evening separate meal pet food serves as a key vehicle for implementing precision nutrition.
Smart Collar Enhancement, Breaking Communication Barriers
As the core data support for precision nutrition, Wobao’s self-developed smart collar (in beta testing) became one of the focal points of the launch event due to its diverse core functions. Notably, its world-first pet emotion sensing function completely breaks down communication barriers between humans and pets.
Leveraging the world’s first “sound, light, and force” three-modal pet health monitoring technology—bone conduction, spectral sensing, and flexible piezoelectricity—this smart collar serves as a “digital life terminal” for pets. It can non-invasively and accurately collect six core types of vital and behavioral data—ECG, body temperature, posture, heart rate, infrared intensity of vital signs, and respiratory rate—24/7, filling a gap in the industry for precise health data. Its monitoring accuracy reaches industry-leading levels, with heart rate measurement error less than ±3 bpm and body temperature measurement accuracy of ±0.2°C, enabling precise capture of subtle physiological changes in pets and providing reliable data support for subsequent nutritional adaptation.
Smart collar monitors pet health, precisely supplying morning and evening separate meal pet food
Particularly noteworthy is that this smart collar is equipped with a dedicated pet health AI large model, integrating computing power, algorithms, and professional veterinary medical capabilities. Its core function is pet emotion sensing—by accurately identifying and analyzing sound signals such as barks, whines, and purrs, it can quickly translate a pet’s emotions and intentions into human-understandable language, covering over 20 common emotions including “hunger, fatigue, desire to play, and fear.” The emotion sensing accuracy reaches industry-leading levels, and it features self-learning capabilities, becoming more attuned to a specific pet’s vocal habits over time, truly enabling a two-way emotional connection between humans and pets.
Additionally, the collar’s design balances fashion and practicality. Its sleek, streamlined appearance, combined with lightweight materials, makes it suitable for different pet breeds, aligning with contemporary pet-owning fashion aesthetics while ensuring comfort for the pet. It comes with built-in edge computing capabilities, transmitting only key data, ensuring battery life while achieving precision and efficiency in data collection.
Time-Separated Pet Food Implementation, Precisely Adapting to Needs
Deeply integrated with the smart collar, Wobao’s morning and evening separate meal pet food is the core product of technology-driven precision nutrition. Its development is based on nearly 200 global professional papers on canine and feline circadian rhythms and metabolic nutritional needs, combined with over 100,000 hours of monitoring data on local canine and feline physiology from the smart collar’s beta testing phase. It precisely aligns with the circadian differences between dogs and cats, breaking away from the traditional misconception of a single all-day formula.
Wobao exclusive launch of morning and evening separate meal pet food
In terms of quality and fashion, Wobao’s morning and evening separate meal pet food also excels. It selects over 98% globally sourced natural, high-quality ingredients, eliminating all unnecessary additives such as preservatives and palatants. It establishes a full-chain traceability system from raw material origin to production processing and finished product testing, with complete quality inspection reports for each batch, safeguarding the health baseline of pet food. At the same time, it features a stylish and minimalist packaging design with color schemes that align with contemporary pet-owning aesthetics, balancing practicality and visual appeal, perfectly embodying the core philosophy of “trendy pet care, healthy pet care.”
In the future, Wobao will continue to deepen its efforts in the pet health field, advancing the market launch of the smart collar, optimizing pet emotion sensing functions and data monitoring capabilities, while opening its data platform. It will collaborate deeply with pet hospitals, insurance institutions, and upstream and downstream industry players, providing data support for the entire industry chain including pet food production, pet medical care, and pet insurance, driving China’s pet industry from “experience-based feeding” to “data-driven feeding” and “trendy feeding,” writing a new chapter in human-pet coexistence.