ParisJune 9, 2026 /PRNewswire/ — As the company that has ranked first among global major home appliance brands for 17 consecutive years, Haier hosted a Haier Fan Club themed event on June 2 at La Faisanderie in the Stade de France, Paris. This marks the fourth year Haier has served as an official partner of the French Open. Concurrently, Haier also organized the Haier Clay Court Tennis Open. This tournament targets top young tennis players aged 12 to 15 in the Greater Paris region, providing a professional competitive platform for local emerging talents.
The tournament fully adhered to professional competition rules, with several local tennis newcomers engaging in fierce matches on the clay courts. After intense singles competitions, Victor de Bure and Victoria Andrieu won the men’s and women’s titles, respectively.
Wang Meiyan, Vice President of Haier Group and Chief Brand Officer, stated: “The Haier Clay Court Tennis Open offers outstanding young players in the Greater Paris region a rare opportunity for clay court practice. The winners will also receive tickets to the French Open finals. This prize is highly meaningful and symbolizes the principles of all our sports partnerships. As we enter the fourth year of our collaboration with the French Open, the Fan Club has become a core platform for connecting the brand with the tournament audience. We are also extending this interactive model to Place de la Concorde in Paris, allowing tennis enthusiasts across the city to participate and enjoy the tournament atmosphere.”
Haier partners with 2026 French Open to create clay court tennis events and fan experience activities
The Haier Clay Court Tennis Open is a key component of this Fan Club event. Throughout its long-term partnership with the French Open, Haier has consistently moved beyond simple brand exposure, leveraging the tournament to create immersive activity experiences that deliver tangible value to the local community—a core principle upheld in this collaboration.
During the 2026 French Open, Haier will showcase its full range of flagship high-end smart home appliances at the venue’s exhibition area, including refrigerators, wine coolers, dishwashers, washer-dryer combos, and various smart kitchen appliances. Attendees can experience the latest high-end home appliance innovations firsthand.
Starting June 3, Haier will set up a creative pop-up installation at Place de la Concorde in Paris, simultaneously launching a global fan community photo exhibition to share this event with Haier fans worldwide. Additionally, as an official partner of Paris Saint-Germain Football Club and Liverpool Football Club, Haier will create a special football-themed interactive experience zone, skillfully linking the two major sports IPs of tennis and football to achieve integrated resource synergy across diverse events.
Sports serve as a high-quality strategic vehicle for brands to deeply connect with global consumers and convey brand essence. The spirit of excellence, perseverance, and self-transcendence embodied in competitive sports can build profound emotional bonds, creating a brand experience with greater warmth and impact than traditional marketing models.
Haier partners with 2026 French Open to create clay court tennis events and fan experience activities
This development philosophy has run through Haier’s long-term sports marketing strategy. Over the past two decades, Haier has systematically built a diverse sports cooperation ecosystem covering basketball, tennis, football, badminton, cricket, racing, hockey, volleyball, and other sports. Through deep collaboration with top-tier events, distinctive offline brand activities, and regular community outreach, Haier has forged deep and genuine emotional connections with consumers across global markets.
Haier continues to empower its brand development with the enterprising spirit of sports, consistently strengthening its brand positioning. It is committed to building a future-oriented, lifestyle-focused brand that precisely meets consumers’ pursuit of refined living and ultimate experiences.
For more details on Haier’s sports-themed activities, visit Haier’s global official website: https://www.haier.com/global/.