ShanghaiMay 7, 2026 /PRNewswire/ — As the concept of quality consumption continues to deepen, consumer demand for skincare products is upgrading from “basic efficacy” to a dual focus on “experience and emotional value.” As a crucial step in daily skincare, makeup removal is increasingly valued for its convenience, gentleness, and safety. Qiechu, a domestic brand that has been deeply involved in the makeup removal field for seven years, has recently launched its fourth-generation makeup remover balm, featuring the independently developed “MELT TECH PRO Emulsification-Free Technology.” This innovation addresses consumers’ “makeup removal anxiety” with technological breakthroughs, truly embedding the concept of emotional skincare into daily routines.
Qiechu Fourth-Generation Makeup Remover Balm
Seven Years of Technological Deep Dive: From “Tedious Emulsification” to “Rinse Clean in One Go”
In the fast-paced urban lifestyle, “tediousness” is often a natural barrier to refined living. Makeup removal, as the starting point and threshold of daily skincare, has increasingly become a core focus for its convenience, gentleness, and emotional value. Traditional makeup remover balms require repeated addition of water and rubbing to emulsify, making the process complex. Moreover, incomplete emulsification can lead to residue causing clogged pores or over-cleansing damaging the skin barrier—this “dilemma” has become a genuine concern for many consumers.
Based on deep insights from extensive user feedback, Qiechu has been iterating its makeup removal technology since 2019, responding to thousands of user voices about “emulsification hassles” over seven years. This year, building on the third-generation MELT TECH 100 emulsification technology, Qiechu launched the fourth-generation makeup remover balm with the self-developed MELT TECH PRO Emulsification-Free Technology. This technology designs an instantaneous cleansing composite system that precisely balances the lipophilic and hydrophilic forces of the ingredients. When the balm contacts water, it instantly forms a highly precise microcapsule structure without manual rubbing or emulsification, allowing for a clean makeup removal with just a rinse of water.
Comparison of Qiechu’s Emulsification-Free Technology and Traditional Emulsification Makeup Removal Effects
From “manual rubbing” to “spontaneous formation,” this seemingly small step is backed by a deep integration of chemistry and materials science, and it is a solemn tribute to users’ time and patience. Laboratory data shows that the emulsion particle size distribution formed by the fourth-generation makeup remover balm is more uniform. Combined with the innovative “Crystal Intelligent Instant Soft Touch Technology” to create a lattice-locking oil system, it enhances cleaning efficiency while avoiding skin pulling and burden caused by incomplete emulsification or excessive rubbing.
Fourth-Generation Supramolecular Construction Technology
Product Power Upgrade: Soft, Creamy Texture Meets Sensory Healing
The 2025 beauty industry report shows that brands are transforming products into carriers of self-healing for users through content, scenarios, and emotional connections. The younger generation is no longer buying simple chemical raw materials but a form of “mental massage” to please themselves and soothe their souls. Qiechu understands this well. If “emulsification-free” makes makeup removal simple, then “sensory upgrade” makes it enchanting.
Qiechu’s fourth-generation makeup remover balm has achieved a comprehensive leap in texture and experience. The iconic “mashed potato and fruit puree” texture has been further optimized, with a 40% increase in softness and a 53% improvement in ease of application, maintaining stability under different temperatures and long-distance transportation conditions. Additionally, the fourth-generation balm incorporates rare skincare extracts such as European bilberry seed oil and sclerocarya birrea seed oil, ensuring a hydrated and non-tight feeling after removal. The tactile experience reaches a premium level of enjoyment.
Effect Demonstration of Qiechu Fourth-Generation Makeup Remover Balm
Furthermore, Qiechu has newly formulated a light, sweet fragrance using natural scents like Yunnan sun red pear, mini cucumber, and red tangerine, creating a pleasant makeup removal atmosphere with the essence of plants. Humanized designs such as a magnetic spatula, flip-top one-hand opening, and refillable packaging further lower the usage threshold, reflecting the brand’s respect for users’ “small yet precise needs.” From touch to smell, from sight to operation feel, Qiechu builds a complete sensory healing field through details.
Safety Validation: Authoritative Tests and Rigorous Standards Build Trust
As the domestic trend enters its next phase, competition is no longer about temporary traffic dividends but about the “standard-setting power” of hardcore technology and solid productivity. Especially in the beauty field, safety has become an unbreachable bottom line. Qiechu’s approach is notably pragmatic and persistent: while pursuing efficiency and convenience, it places product safety at the absolute core.
The fourth-generation makeup remover balm strictly adheres to national cosmetic safety standards, completing multiple authoritative tests such as acute eye irritation and acute skin irritation, responding to consumers’ delicate concerns about sensitive skin with a rigorous “zero-tolerance” standard. In a 28-day continuous use observation for sensitive skin groups, 31 subjects showed no significant adverse reactions, with overall skin feel being gentle and well-tolerated. This result not only validates the formula’s gentleness but also reflects the brand’s responsible attitude toward every skin type.
In terms of ingredient and compliance control, Qiechu strictly enforces national cosmetic safety standards: microbial indicators meet specifications, heavy metal content is within safe limits, and risk substances like pesticide residues adhere to a “zero detection” standard. Systematic and transparent quality management provides strong support for balancing “safety and gentleness” with “self-pleasing experience.” At the same time, through the eco-friendly refillable packaging design, the brand seamlessly integrates into the national green and low-carbon consumption cycle while meeting the emotional value of self-pleasure—this is an emotional care for the planet and a long-term commitment from the brand facing the future.
Qiechu Fourth-Generation Makeup Remover Balm Passes Relevant Safety Tests
Dual Recognition from Authoritative Media and Market: The Value Practice of Domestic Brand Long-Termism
Adhering to the brand philosophy of “respecting every small yet precise skin need,” Qiechu has transformed thousands of real feedback points—such as “emulsification hassles,” “difficulty removing waterproof makeup,” and “inconvenient refill packaging”—into product iteration directions over seven years through continuous user research. According to public data, Qiechu’s makeup remover balm has sold over 40 million jars online, earning the market position of “No. 1 in national makeup remover balm sales.” More notably, the brand has received recognition from authoritative media like CCTV.com—using domestic “emulsification-free” technology to alleviate public makeup removal anxiety. This is not just an honor but a signal: Chinese consumers increasingly appreciate local brands that truly solve pain points, possess technological depth, and offer a sense of warmth.
From the first to the fourth generation, from “serious makeup removal” to “enjoying makeup removal,” Qiechu has always been rooted in addressing users’ subtle needs. Amid the volatile trends, it builds its unique core competitiveness. As the macro narrative of domestic brands growing from large to strong unfolds, the brand has made a steady move, making “beauty effortlessly just right” no longer an empty vision but a tangible sense of ease and gentleness within every user’s reach.
Touching Moments with Qiechu
In the future, Qiechu will continue to delve into the makeup removal field, using ongoing technological breakthroughs to accompany users in pleasing themselves through immersive skincare, allowing beauty to grow naturally without effort—this is not only Qiechu’s direction forward but also the most precious gift that domestic brands, as they mature, offer to this era.