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Leveraging its keen insight into the segmented needs of consumers across different age groups and its years of leading advantages in scientific research and innovation, By-Health’s main brand has precisely seized opportunities in high-growth categories such as children’s liquid calcium and fish oil. Through scientific evidence and channel optimization, it has expanded incremental growth with differentiated products featuring higher content and superior formulations.
Among these, the children’s calcium series has achieved outstanding performance both online and offline. Responding to consumers’ upgraded demand for “convenient and efficient” children’s nutritional supplements, the online version of By-Health’s “Qi Gao” calcium enables the synergistic supplementation of four nutrients: calcium, vitamin D, vitamin K, and zinc. It provides up to 70 micrograms of vitamin K2 daily, effectively promoting calcium absorption. This product has topped multiple sales rankings on Tmall and JD.com platforms, consistently contributing stable revenue in the first quarter of this year. The offline version of By-Health’s children’s liquid calcium has rapidly gained traction due to its high content, professional formula, and excellent value for money. In March, multiple pharmacy chains sold over 10,000 boxes per month, building momentum for long-term growth.
Additionally, driven by consumers’ health needs for cardiovascular and cerebrovascular care, By-Health’s fish oil category has been highly favored. The “Crystal Pure Fish Oil,” which emphasizes high-content EPA and DHA, not only maintains a high repurchase rate but also attracts up to 86.5% new customers in the category, effectively boosting By-Health’s market share in the fish oil segment through pharmacy channels. The online version of the premium fish oil has continued its strong performance, ranking first in monthly sales in the non-cross-border deep-sea fish oil category on Tmall platform in the first quarter of this year. This stable market performance underscores consumers’ recognition and trust in By-Health’s product quality.
In terms of sub-brands, Jianlido has steadily advanced channel optimization and product premiumization. Its first OTC glucosamine sulfate product, with triple efficacy of “effectively relieving pain, repairing cartilage, and improving joint mobility,” continues to penetrate the domestic market. This product, alongside the existing VDS product line, offers consumers a comprehensive lifecycle health management solution for bones and joints.
Dr. Natural, a professional infant and child nutrition brand, has made sustained efforts in both categories and channels in the first quarter of this year. Among its offerings, Dr. Natural DHA has continued to grow, ranking as the top product in its category on major e-commerce platforms. The “Double A Small Amber DHA,” launched recently, has maintained a high growth trajectory and recently won the Tmall Golden Baby Award for Annual Super New Product. Meanwhile, at the channel level, Dr. Natural has deepened its strategic collaboration with Kidswant, a leading maternal and infant channel, to jointly expand the maternal and infant market and enhance channel synergy. Leveraging its strong channel advantages, Dr. Natural is dedicated to safeguarding growth with professional expertise, bringing high-quality nutrition to more Chinese babies, and jointly building a new ecosystem in the infant and child nutrition industry.
In the first quarter of this year, lifespace, an Australian professional micro-ecological health brand, actively explored new pathways for probiotic metabolic management. It launched the third-generation B420 and a self-developed patented strain S600 super-burning probiotic product, innovating with the concept of “morning B, evening S” timed probiotic supplementation, empowering the weight management track through scientific research.
Observing By-Health’s product innovation, beyond strengthening differentiated advantages, the company is also focusing on tailoring innovative products to different channels to improve channel operational quality.
In high-potential membership stores like Sam’s Club and Watsons, By-Health is expanding incremental growth by delving into member needs and launching channel-exclusive products, meeting consumers’ demands for premium quality and convenient shopping. In the first quarter of this year, By-Health’s supermarket channel revenue grew by nearly 30%. In pharmacy channels, By-Health is promoting a transformation toward omnichannel digitalization and efficient service, planning to create 30,000 “perfect stores” nationwide to offer consumers more convenient and high-quality product selection services.
In online channels, By-Health precisely matches three major scenarios—shelf e-commerce, interest-based e-commerce, and private domain e-commerce—based on the product characteristics of each brand, implementing differentiated breakthrough strategies. On the operational front, it reaches consumers through high-quality content and builds an autonomous and controllable live-streaming matrix to boost overall sales scale. The main brand, centered on scientific evidence and focusing on “Blue Hat” health foods, deeply cultivates shelf e-commerce, while sub-brands accelerate penetration into interest-based e-commerce through product innovation. Thanks to refined channel operations, By-Health’s main brand, sub-brand Jianlido, and lifespace all achieved year-on-year revenue growth in the first quarter of this year.
Additionally, according to By-Health’s ESG report released on the same day as its first-quarter 2026 report, By-Health’s transparent factory was recognized as an outstanding corporate ESG case for 2025 by the Education and Publicity Center of the Ministry of Ecology and Environment. Multiple ESG professional rating agencies, including CSI Index and CNI Index, have awarded By-Health an A-level or above rating. As an industry benchmark, By-Health adheres to a long-termist philosophy, continuously implementing its scientific nutrition strategy and strong technology transformation, and constantly empowering nutritional products with cutting-edge technology to achieve ongoing product renewal. In the future, the company aims to move toward the goal of becoming a “global leader in consumer health,” creating incremental value for consumer health.
With the successive launch of more innovative products and the in-depth implementation of omnichannel quality improvement strategies, By-Health’s business performance is expected to continue its positive trend, further unleashing growth momentum.