Joining Forces with NEED! FLEA to Lead the Street Energy Hub
ShanghaiApril 24, 2026 /PRNewswire/ — ASICS, in collaboration with youth culture brand NEED! FLEA, co-creates the “Let’s Go! ‘A’ Street Inspiration Market” at C•PARK in Shanghai from April 24 to April 26. This initiative builds a trendy lifestyle energy hub for the younger generation who love walking, fearlessly explore, and resonate with inspiration. In response to ASICS’ annual lifestyle category initiative “More Energy to Move Body and Mind,” ASICS unveils a new thematic project. Inspired by the first thin-sole shoe model HYPERSYNC in its lifestyle category and the new colorway of GEL-CUMULUS 16, the brand encourages young generations to gain energy through comfortable walking and embrace unexpected encounters on the street.
ASICS Joins Hands with NEED! FLEA to Co-Create the ‘Let’s Go! ‘A’ Street Inspiration Market’
Co-Creating an Inspiration Market to Foster Moments of Energy Resonance
On April 24, the “Let’s Go! ‘A’ Street Inspiration Market” officially kicked off. ASICS, together with NEED! FLEA, gathered multiple trendy lifestyle brands and communities, using walking as a thread to build a market that gathers inspiration and exploration within a street context. The market aims to elevate individual walking into a collective energy resonance, supporting the younger generation in continuously exploring the world and self-expression through walking, achieving a resonance of body and mind energy.
On the opening day of the market, ASICS specially invited NEED! FLEA founder Liang Yicheng, market trend vendor “Dare Girl,” and representatives from ASICS’ lifestyle category product department to discuss insights into contemporary youth street lifestyles. They also shared the design philosophy and highlights of the first thin-sole shoe model HYPERSYNC and the new colorway GEL-CUMULUS 16, interpreting how the brand uses tech aesthetics to meet the diverse needs of the younger generation in walking scenarios.
Building an Energy Field to Interpret ‘A’ Street Style Expression
Inspired by urban walking and city blocks, ASICS creates a complete exploration route for the ‘A’ Street block through multiple atmospheric photo spots, allowing the younger generation to interact, collide, and unleash full energy. Among them, the ASICS Walking Station is an inspiration space blending retro texture and trendy vibes. This space continues ASICS’ brand tech aesthetic language, integrating into the overall market block with an open street-facing stance, serving as a pop-up station where visitors can easily pick up creative energy and be READY TO GO. The space showcases the new thin-sole shoe model HYPERSYNC and the new colorway GEL-CUMULUS 16, allowing visitors to freely explore and experience ASICS products, perceiving the lightweight, comfort, and style expression tailored for street scenarios.
ASICS Creates the ‘A’ Street Block
Meanwhile, multiple trendy brands and bloggers from different fields joined in, presenting creative energy inspired by ASICS in diverse forms. From outfit inspiration and taste surprises to playful interactions, each trendy stall becomes an independent interactive node within the ASICS ‘A’ Street block, collectively forming an urban energy field connected by walking.
Multiple Trendy Stalls Join the ‘Let’s Go! ‘A’ Street Inspiration Market’
To help the younger generation perceive the release of body and inspiration, ASICS partnered with multiple trendy lifestyle brands and communities to specially create two interactive zones: “Let’s Go! Energy Sports Field” and “‘A’! Inspiration Craft Workshop.” The “Let’s Go! Energy Sports Field” focuses on trendy light sports, creating a fun and vibrant street sports atmosphere where participants can experience the comfort of ASICS’ new shoe models and gain physical and mental energy. The “‘A’! Inspiration Craft Workshop” offers rich hands-on craft activities, using unique creativity to give ASICS shoe models more personalized interpretations.
ASICS Collaborates with Multiple Trendy Lifestyle Brands and Communities to Present the ‘Let’s Go! Energy Sports Field’ and ”A’! Inspiration Craft Workshop’
Redefining the Walking Experience, Expressing a Comfortable Walking Attitude
This time, ASICS introduces its first thin-sole shoe model HYPERSYNC in the lifestyle category and the new colorway GEL-CUMULUS 16, responding to the diverse needs of the younger generation for comfortable walking in street scenarios. The HYPERSYNC draws inspiration from the brand’s classic indoor wrestling shoes, breaking out of the indoor wrestling scene and re-encoding a unique thin-sole aesthetic with avant-garde tech language. The shoe features a functional thin sole of approximately 1CM, meeting the needs of a wide range of usage scenarios like the street, and offering the younger generation a more stylish and comfortable wearing experience.
ASICS also injects modern design language into the GEL-CUMULUS 16, giving it a new trendy interpretation. This shoe applies GEL cushioning technology in both the forefoot and heel, combined with SOLYTE foam, effectively providing continuous cushioning and protection, offering wearers a comfortable walking experience.
New Shoe Model HYPERSYNC and New Colorway GEL-CUMULUS 16 Support Comfortable Walking
This time, ASICS focuses on the daily walking of the younger generation, encouraging them to walk the streets, explore the world, and express their individual attitudes. In the future, ASICS will continue to respond to the annual category initiative “More Energy to Move Body and Mind,” using innovative product matrices and trendy experiences to help the younger generation gain positive energy that resonates body and mind through walking.