Here is a polished English translation of the Chinese title: **”Amorepacific Ryoe Moisture & Strength Hair Fragrance Oil (Seoul Sunset Scent) – New Launch”**

Embracing the Sunset’s Glow, Embarking on a New Journey of Luxurious Hair Care

ShanghaiMay 8, 2026 /PRNewswire/ — In May 2026, Amorepacific’s anti-hair-loss and scalp care brand Ryo once again expanded its fragrance product line, launching a new product under the Ryo Vitalizing & Strengthening Fragrance Series (hereinafter referred to as Fragrance Ryo): the Ryo Vitalizing & Strengthening Fragrance Hair Oil (Seoul Sunset Scent). The new product continues the series’ popular city-inspired fragrance, combining specialized hair care technology with emotional aromachology to deliver hair repair and long-lasting scent, offering a complete fragrant hair care experience that recreates the relaxing ambiance of a Seoul sunset. Alongside the launch, Ryo will also open an immersive offline experience space on the West Bund in Shanghai, allowing consumers to experience the product’s unique charm up close.

As a benchmark product line under the brand focusing on fragrant healing, the Fragrance Ryo series has been inspired by the ambiance of different cities since its launch. With its differentiated oriental fragrances and solid product efficacy, it has become a preferred choice for consumers seeking physical and mental relaxation during daily hair care. The new hair oil continues the series’ signature “Seoul Sunset” oriental floral scent, leveraging the brand’s exclusive Aroma Relax Scent technology to create a relaxing fragrance that infuses the healing atmosphere of a Seoul dusk into daily care routines. The layered fragrance permeates the hair as the oil is absorbed, with fresh notes of orange blossom and tuberose intertwining with gardenia and freesia, gradually releasing a calming base of oriental sandalwood for a lasting scent of up to 72 hours^[1], transforming every hair care session into a sensory journey through the city.

The Fragrance Ryo hair oil nourishes with lightweight oils and provides dual anti-damage^[2] repair, building a multi-dimensional protection and repair system for hair strands, addressing various hair issues from the root cause^[3]. Targeting problems like frizz, split ends, and dullness caused by daily dyeing and heat styling, the new product uses multiple anti-frizz botanical oils^[4] to deeply nourish hair, achieving 72 hours of lasting smoothness and shine^[5]. To combat heat damage from high-temperature styling, the new product features a dual-seed extract thermal shield^[6] formula, forming a lightweight protective layer on the hair surface that can withstand heat damage up to 250°C^[7], helping repair damaged strands and increasing tensile strength by 37%^[8].

While deeply repairing hair, the Fragrance Ryo hair oil also fully considers hair volume: relying on the brand’s proprietary fermented lightweight lipid formula technology^[9], it offers a light, water-like texture that absorbs in one second, with zero greasiness and zero sticky residue^[10]. Additionally, the product is suitable for various hair care scenarios and can be used on both dry and wet hair: when applied to the mid-lengths and ends of dry hair, it instantly smooths frizz and restores natural shine without stickiness; when applied to wet hair before styling, it acts as a heat-protective base, smoothing strands and preventing tangles, providing round-the-clock protection for the hair.

Since its launch in 2022, the Fragrance Ryo series has continuously delved into local consumers’ deep-seated needs for revitalizing life through olfactory experiences, successively launching six city-limited fragrances: the oriental floral “Seoul Sunset,” the cool woody “Jeju Breeze,” the rich floral “Shanghai Fantasy,” the citrus aquatic “Dali Dawn,” the oriental woody “Hangzhou Zen Tea,” and the pure white floral “Beijing Cloud Rest.” After years of refinement, the product matrix has expanded from the initial shampoo to conditioner, and now to the newly launched hair oil, completing the “wash-care-nourish” trilogy for a comprehensive fragrant hair care layout, fully upgrading consumers’ sensory experience and turning daily hair care into a true urban journey without the need to travel far.

To allow consumers to more deeply perceive the charm of the product’s fragrance, starting May 16, 2026, Ryo will create an exclusive offline immersive experience space on the West Bund in Shanghai. Inspired by the “Seoul Sunset,” the space will recreate the ambiance of a city dusk, offering a surprising “sunset” experience where consumers can closely feel the lightweight texture and healing fragrance of the new product, unlocking a full-dimensional hair care experience from scent to touch, and embarking on a journey of urban inspiration from Seoul to Shanghai.

Rooted in cutting-edge hair care technology and woven with the art of oriental fragrance blending, the launch of the Ryo Vitalizing & Strengthening Fragrance Hair Oil not only deeply responds to the dual needs of contemporary scalp and hair care and emotional well-being but also, with the complete “wash-care-nourish” trilogy layout, transforms daily hair care into a relaxing moment to soothe urban restlessness. In the future, Amorepacific will continue to anchor its “Create New Beauty” vision, bringing solutions that closely meet consumers’ actual needs and infusing more delicate life quality into daily care.