Here is a polished English translation of the Chinese title: **”Shanghai Plaza 66 Gathers Blessings and Spreads Kindness Through Participatory Art Exhibition”**

Twenty-Five Years Together, Happy Birthday to You Too

ShanghaiJune 6, 2026 /PRNewswire/ — In 2026, Hang Lung Group celebrates its 66th anniversary, while Plaza 66 Shanghai marks its 25th year of operation, a silver jubilee milestone. At this pivotal moment, Plaza 66 Shanghai, as a flagship benchmark project of Hang Lung Properties’ deep-rooted development in mainland China, has taken “birthday” as an emotional bond to present the participatory art exhibition “Happy Birthday 2U2 也祝你 生日快乐.” Launched grandly on June 5, this participatory art experience centered on blessings and goodwill extends the sincerest birthday wishes to every friend who has accompanied Plaza 66 Shanghai over the past twenty-five years.

Art as a Language, Letting Goodwill Flow

The “Happy Birthday 2U2 也祝你 生日快乐” participatory art exhibition, specially created by artist Ms. Hikoko Ito, features a circular structure as its core design, symbolizing the endless cycle and perpetual flow of blessings. In terms of color and form, Ms. Hikoko Ito pays heartfelt tribute to traditional Chinese culture: the overall color palette of the exhibition is inspired by the soft gradient pink of longevity peaches, conveying blessings and warmth; the installation holding the birthday hand-drawn cards takes its shape from the traditional gourd, carrying the meaning of auspiciousness and fulfillment, imbuing every detail with profound significance. 366 “birthday mailboxes” are neatly arranged on the outer wall of the exhibition, corresponding to each day of the year; on the inner side, warm phrases selected from real birthday cards are curated to form a touching wall of blessings.

The “Happy Birthday 2U2 也祝你 生日快乐” participatory art exhibition originated in Hong Kong, China, and has traveled to cities such as Paris and Sydney. Now, it arrives for the first time in a commercial space in mainland China—Plaza 66 Shanghai. Hang Lung Group, which started in Hong Kong and has deeply cultivated the mainland market, has been with Shanghai for twenty-five years, and its development trajectory aligns perfectly with the exhibition. We sincerely invite every friend visiting Plaza 66 Shanghai to join this warm relay spanning thousands of miles.

Multi-Party Collaboration, Painting Warmth Together

Before the exhibition officially opened, goodwill had already begun to flow quietly. Students from multiple schools in Hong Kong, China, took the lead in picking up their pens, using brushes and colors to write sincere blessings for birthday companions they had never met, bringing this heartfelt message from Hong Kong to Plaza 66 Shanghai and gifting it to every visiting guest. Students from several international schools in Shanghai also actively joined in. The innocent and vibrant strokes of children from both places converged here, infusing the “birthday mailboxes” with the most touching warmth.

Opening Ceremony: A Tender Moment, Witnessed Together

On June 5, the exhibition’s opening ceremony was held grandly at Plaza 66 Shanghai. Attendees included Ms. Zhang Linna, Director of Mainland Business at Hang Lung Properties; artist Ms. Hikoko Ito; Pu Wei, former captain of the Chinese Women’s National Football Team; Ms. Shi Peijing, CEO of UCCA Kids Shanghai Children’s Art Center; Ms. Wu Jiayu, Vice President of the Shanghai-Hong Kong Women’s Association and Chief Principal of Victoria (China) Education Group; Ms. Ru Xiling, Secretary of the Party Leadership Group and Chairwoman of the Shanghai Jing’an District Women’s Federation; along with senior executives from invited tenant brands and numerous partners, all witnessing this significant moment.

Among them, Pu Wei’s presence was particularly moving. This legendary figure of Chinese women’s football, who rose from Shanghai to the world stage, came to Plaza 66 Shanghai to personally experience the exhibition and participate in the interactive activities. On the card Pu Wei hand-drew—flowers reflecting a rainbow, with a child kicking a football into the net—she conveyed the belief she wishes to share with every birthday companion: possessing unwavering perseverance and fearless sportsmanship. Through her participation, Pu Wei extended a sincere invitation to everyone: spreading blessings and goodwill does not require a long journey; a hand-drawn birthday card or a simple blessing can be a warm starting point.

At the opening ceremony, guests together cut a longevity peach-shaped cake specially customized by Plaza 66 Shanghai and COVA, the century-old Italian dessert brand, creating a precious memento of this warm and meaningful moment.

Stepping into the “Happy Birthday 2U2 也祝你 生日快乐” participatory art exhibition, every visiting guest embarks on a warm “birthday journey around the world.” The circular layout offers a unique participatory experience, where each guest is both a receiver of blessings and a giver of goodwill. The participation steps are simple yet ceremonial—

• Find: Locate the “Le Tu” (a unique visual pattern centered on the Chinese character “樂” meaning joy) corresponding to your birthday, pinpointing your exclusive “birthday mailbox”
• Receive: Open the mailbox and take out a hand-drawn card from a “birthday companion”
• Create: Pick up a blank card at the card station, write a blessing, and draw your feelings for another “birthday companion”
• Continue: Place the completed card back into the same “birthday mailbox,” letting the goodwill keep flowing

Journeying Together, Gathering in Unity

During the exhibition, Plaza 66 Shanghai collaborates with multiple local institutions and communities to roll out different themed interactive activities each week—from “Colors of the Heart: Art Class for Children with Autism” to “City Stroll: Starting from Plaza 66,” from “Warmth of Home: Plaza 66 Family Time” to “Joyful Life: A New Chapter of Health,” from “Art Space: Little Artist Program” to “25 Years of Elegance: Meeting Your Future Self.” The content spans art, family, public welfare, and lifestyle. Plaza 66 Shanghai invites more institutions and communities to join this warm gathering, collectively building a diverse, interconnected, and benevolent landscape.

In the Name of Art, Illuminating Children’s Hearts

Plaza 66 Shanghai partners with the UCCA Foundation for the Arts to transform every exhibition participation into tangible public welfare actions. From June 1 until the exhibition’s close, for each guest who visits and participates in the interactive activities, Plaza 66 Shanghai will donate a sum to the UCCA Foundation for the Arts, specifically supporting aesthetic education for children with autism, using the light of art to brighten their paths. This collaboration with the UCCA Foundation for the Arts is a vivid practice by Plaza 66 Shanghai of converting commercial warmth into social goodwill—ensuring that blessings extend beyond the exhibition to every heart in need of care.

At the opening ceremony, Ms. Shi Peijing, CEO of UCCA Kids Shanghai Children’s Art Center, on behalf of the institution, presented Plaza 66 Shanghai with a painting created by a child with autism as a birthday gift for Plaza 66 Shanghai’s 25th anniversary, expressing gratitude for the mall’s attention and support to the aesthetic education of children with autism.

On June 6, “Your 66, Our Stories — Colors of the Heart: Art Class for Children with Autism” unfolded warmly at Plaza 66 Shanghai. Children with autism were invited to personally experience the exhibition and, guided by teachers, freely engage in artistic creation, using brushes and colors as a language to communicate sincerely with the world.

Brand Co-Creation, Curated Blessings

To celebrate Plaza 66 Shanghai’s 25th anniversary, the exhibition’s hand-drawn birthday cards come in a total of 25 designs. Apart from Plaza 66 Shanghai’s own card, the remaining 24 are contributed by in-store brands, adding uniquely styled birthday cards to the exhibition: BACCARAT, BONPOINT, CANALI, Chloé, Chopard, CHRISTOFLE, COVA, CREED, DELVAUX, DUPONT, FERRAGAMO, FRETTE, G_FORE, GIORGIO ARMANI, HUBLOT, MANDUKA, MIKIMOTO, MONTBLANC, PIERRE MARCOLINI, POMELLATO, PUYI OPTICAL, TASAKI, THOM BROWNE, teuscher. Some brand management representatives even personally penned sincere messages. Every guest experiencing the exhibition has the chance to take out an exclusive card from their favorite brand—the wonderful resonance hidden in birthdays, transformed into beautiful blessings on paper, becomes a unique surprise in this encounter.

During the exhibition, visiting guests who complete the offline experience, take photos, and post them on Xiaohongshu (Little Red Book) will have the chance to taste COVA’s exclusive longevity peach-shaped sliced mousse cake, specially customized for Plaza 66 Shanghai’s 25th anniversary. Its peach shape and gradient pink color echo the visual imagery of the exhibition installation, adding a sweet note to this beautiful experience.

Multiple Benefits, Sincere Companionship

During the celebration, Plaza 66 Shanghai has also prepared multiple exclusive benefits for every visiting guest, sincerely thanking them for 25 years of warm companionship. Guests who participate in creating birthday cards at the exhibition will receive a 2-hour free parking voucher (limited to one participation per member). From June 5 to June 7, three mechanisms—”Points Rewards,” “Spend-and-Gift,” and “Lucky Rewards”—will be available for a limited time: members spending a single transaction of RMB 660 or more will receive 66,000 points; those with a cumulative daily spend of RMB 6,600 or more can redeem a customized water cup and a RMB 66 dining cash voucher; and those with a single transaction of RMB 660 or more will get one lucky draw chance.

From June 5 to July 14, Plaza 66 Shanghai is offering a limited-time welcome benefit for new members: the first 5,000 new registrants who become members will receive a “RMB 20 off on RMB 100 dining cash voucher”; the first 3,000 new members who spend a single transaction of RMB 166 or more and successfully accumulate points will receive a designated single drink from EAU. Additionally, new members at different tiers can enjoy exclusive electronic cash vouchers, parking benefits, valet parking vouchers, and other welcome gifts based on their tier. Benefits are limited and available on a first-come, first-served basis.

We sincerely welcome everyone to visit Plaza 66 Shanghai, find your own “birthday mailbox,” leave a heartfelt message, and take away a blessing. Using hand-drawn birthday cards as a medium, we aim to establish warm emotional connections among “birthday companions,” giving each participation both artistic value and social significance. Art and goodwill converge here, and every small act of kindness gathers into light, together illuminating a warmer and better life in this city.