ChongqingJune 19, 2026 /PRNewswire/ — Today, the Sasseur Group marked a memorable moment as the Guotai Haitong Sasseur Commercial REIT successfully listed on the Shanghai Stock Exchange with a resounding gong. At that instant, what we most wanted to say was not “we made it,” but “thank you.”
Sasseur has always believed that shopping is not just a transaction, but a warm encounter. Thank you to everyone who steps into Sasseur. From the first store in Chongqing in 2008 to today’s 18 Super Outlets across 16 cities in China, every step of Sasseur’s growth bears your footprint. Your every visit, every ounce of trust, is the most precious strength that has brought us here today. Today, we want to share this joy with you through a heartfelt gratitude campaign.
Sasseur Group Chairman Xu Rongcan and guest representatives jointly ring the listing gong
Today, We Only Want to Say “Thank You”
Going public is not a solo spotlight, but a collective glory.
24 hours ago, employees at Sasseur’s 18 stores nationwide were busily setting up the “Listing Celebration & Gratitude Giveback” themed displays. Asked if they were tired, they smiled and said, “Not at all. We want customers to feel the joy the moment they walk in.”
12 hours ago, a long-time member from Xi’an posted in a WeChat group: “Since Sasseur opened in Xi’an in 2017, I’ve come every week. Today you listed, and I feel like I have great taste—it’s as joyful as winning a prize.”
Right now, the gong at the Shanghai Stock Exchange still echoes, while in Chongqing, Hangzhou, Nanjing, Hefei, Kunming, Changchun, Xi’an, Guiyang, Changsha, Lanzhou, Yangzhou, Suzhou, Fuzhou, Shijiazhuang, Urumqi, and Yinchuan—18 stores across 16 cities—have simultaneously unveiled red-themed “Listing Celebration & Gratitude Giveback” visuals. Every counter, every employee, is ready to welcome today’s most honored guest—you.
Sasseur Group’s 18 stores across 16 cities celebrate the listing with gratitude giveback
18 Stores Across 16 Cities Celebrate Together: Every Gesture Is Prepared for You
This is a nationwide giveback without gimmicks, a customized gratitude feast—Sasseur’s 18 Super Outlets nationwide will offer three consecutive days of gratitude giveback from June 18 to 20. No complex rules, no layered thresholds—just the most direct and sincere appreciation for every companion on this journey.
Shared Across 18 Stores Nationwide: Five Levels of Gratitude Benefits, Straight from the Heart
- Exclusive Listing Extra Discount: Additional 30% off on outlet prices, with members enjoying an extra 10%/5% off (some brands/items excluded)
- Multiplied Member Points: Limited-time 3x points for members, a heartfelt reward with points galore
- Limited-Time Upgrade Benefits: 20% discount on the threshold for upgrading to Platinum Card, unlocking more exclusive perks as a thank-you for your support
- Heartfelt Gesture: Log in to the “Sasseur Outlet Official Mall” mini-program to claim a free 50 yuan cash voucher, packed with savings
- Thank-You Gift: Platinum Card holders receive a 100 yuan no-threshold cash voucher in-store, with premium treatment at your fingertips
No need to meet minimums, no tricks—truly letting consumers feel the warmth of being “taken seriously.”
As the star of this listing, Sasseur (Xi’an) Outlet not only offers the five nationwide benefits but also adds four exclusive perks for local consumers, covering shopping, dining, music, and park activities—a city-level sincere tribute from Xi’an.
- Shopping Spree • Extra Upgrades: On Douyin, 411 yuan for a 450 yuan voucher; spend 500 yuan to get 50 yuan off instantly, with more savings for more spending; nighttime points-to-voucher exchange at 10x returns, with bonus points for even greater value after dark.
- Listing Celebration • Heartfelt Concert: Jazz, rock, folk—a diverse lineup of genres. Members can sit back and enjoy music in the summer, with interactive gifts on-site to celebrate Sasseur’s milestone moment.
- Indulge • Nighttime Dining at 50% Off: Tired from shopping? Immerse yourself in the “Yuanjia Village” Guanzhong food street experience, or redeem a “Carbohydrate Blind Box” for just 1 point to unlock local flavors.
- Park Fun • Audiovisual Feast: A Dragon Boat Festival garden party with multiple intangible cultural heritage interactive games; an immersive full-store setup to experience the folk beauty of the Dragon Boat Festival and the Summer Solstice.
Every corner we’ve carefully crafted—from Yuanjia Village’s food street to the space-exploring children’s playground, from the fashion runway to the sweat-drenched sports field—is designed for you to not just shop, but to spend time with family and relax. Today, besides Xi’an, other Sasseur Group city projects are hosting various events to celebrate the listing: Nanjing has a card game competition, Hefei a pet-friendly gathering, Changchun a meet-and-greet with Wang Dongcheng, Changsha a Twelve Flower Fairies garden tour, Lanzhou a World Cup graffiti event, Yangzhou a wormwood-scented Dragon Boat Festival salon, Suzhou a rowing machine race, Urumqi an open-air twilight party and campus music festival finals, and Yinchuan a super street dance league and a children’s Latin dance performance. For more details, follow the local Sasseur official WeChat accounts.
Nationwide coordination, city-specific strategies—each with its own charm. We want you to feel Sasseur’s warmth right at your doorstep.
Through ongoing marketing activities and member rewards, Sasseur ensures every visit becomes a warm journey for consumers
And that warmth comes from you. You are Sasseur’s most precious “asset.”
Sasseur’s most valuable asset is not those dazzling numbers and accolades—it’s you. It’s the approximately 2.2 million Xi’an members who say, “I come every week”; it’s the trust vote cast by the footsteps of about 20 million national VIP members; it’s every consumer’s weekend afternoons spent at Sasseur, the satisfying purchases made, and the laughter left behind.
These are things that numbers can never measure.
Today, we want to say to every consumer: Thank you for writing Sasseur into your life. Thank you for being willing to spend half a day driving dozens of kilometers just to browse here; thank you for recommending to friends, “For outlets, go to Sasseur”; thank you for queuing from dawn to dusk on our anniversary day.
Sasseur creates immersive experiences that go beyond shopping itself for consumers
Listing Is a New Beginning; We Continue Together
The gong’s sound will fade, but Sasseur will not change.
We always remember our mission: “To provide high-quality, low-priced branded goods and lead global consumers in a lifestyle of profound taste.” So, we will continue to meticulously select every item for you, reserving the best brands, deepest discounts, and most comfortable shopping experiences for you. Because your every satisfaction is the reason we exist.
We also firmly believe: “Put consumers at the center.” You are our true “center.” With Super Farm letting you taste the earth’s flavors, Super Sports Center accompanying your sweat, and Super Kids Center guarding children’s laughter—every Sasseur scene is built for you. Today, we use the power of capital to give back more benefits to you. From the first store to today’s 18 stores across 16 cities, from the first member points to the trust of about 20 million VIPs, what we care about most has never been cold numbers, but the smile on your face when you walk into Sasseur.
From the first brick of the first store to today’s 18 ‘Art & Commerce’ spaces across 16 cities, every step of Sasseur relies on you. On the road ahead, we will continue to carefully arrange every corner, select every item, and host every event—because your every visit deserves to be taken seriously.
Thank you, everyone who walks into Sasseur.