GuangzhouMay 22, 2026 /PRNewswire/ — On the evening of May 21, the “Golden Coordinates” awards for China’s retail commerce were unveiled at the 21st China Commercial Real Estate Festival held in Guangzhou. SM Group’s second investment destination in China—SM Quanzhou Jinjiang City Plaza (hereinafter referred to as “SM Jinjiang”)—was honored with the Golden Coordinates “Annual Community Commercial Benchmark Project” award.
The “Golden Coordinates” awards, initiated by Winshang, select outstanding enterprises, projects, and individuals across the entire retail commercial chain through data analysis, surveys, and interviews. Among them, the “Annual Community Commercial Benchmark” award emphasizes the project’s sustainable operational capabilities and integration with daily life.
As a heartfelt masterpiece by SM Group’s founder, investing in his hometown, SM Jinjiang has entered its 21st year of growing alongside the city. During this time, it has witnessed Jinjiang’s transformation from an “industrial powerhouse” to a “high-quality livable city,” continuously refreshing its business formats, fostering integration and co-creation, upgrading services, and warmly building a sustainable better life.
Tailored to Needs, Aligned with Formats
SM Jinjiang, seamlessly integrated with the city’s growth and memories, particularly insists on a well-balanced brand tier mix. In 2025, it attracted 14 Quanzhou first stores, including Xiaomi Home Auto Experience Store, Champion, Insta360, Domino’s, Green Tea, and Beneunder. It increased the proportion of young, trendy experiential formats such as MINISO flagship store, Fantasy Gate, and Star Gathering. Through regular regional adjustments, its “Good Eats” area, blending greenery and Nanyang street scenes, highlights social experiences and localized operations with a “one-store, one-strategy” approach.
Results speak for themselves. Multiple brands at SM Jinjiang have topped regional performance charts. Among them, Hola K reached the No. 1 national performance, Tommy Hilfiger achieved the No. 1 performance in Fujian, and McDonald’s, Pizza Hut, 85°C, and Walmart recorded the No. 1 performance in Quanzhou.
Cultural Identity, Emotional Connection
Rooted locally, co-creating with the community, and revitalizing heritage—these are the marketing specialties of SM Jinjiang and a steadfast commitment to corporate responsibility. In 2025, the “Half-Moon Lady” made her Fujian debut at the Jinjiang project, adorned with floral headpieces, transforming into a Quanzhou-limited edition, sharing the romance of Minnan intangible cultural heritage with 25,000 visitors.
During the Spring Festival, the project collaborated with Songxi printmaking “craftsman” Mr. Wang Hai, incorporating the unique drip animal motifs of Minnan home-protection culture into Jinjiang’s city flower, the white magnolia, highlighting modern aesthetic appeal and offering blessings of “Dripping Water Welcoming Fortune, Leaping Forward for the Better.” During this period, media exposure exceeded 4.67 million, and foot traffic rose by over 27%.
Attention to Detail, Quality Service
As a microcosm of local life, SM Jinjiang continuously integrates regional amenities and community needs into its commercial scenes, naturally forging a simple yet heartfelt emotional bond between commerce and the community. In terms of smart services, it has implemented smart parking and an O2O membership system (with over 400,000 members), making visits and browsing more convenient and efficient. For families, it has launched the public welfare “Live Reading Little Library,” combining the headquarters’ coordinated public reading activities, excellent teaching resources, and publisher partnerships to promote quality parent-child reading. For pet-friendliness, it has created multi-floor pet play areas with multiple points, complemented by themed social spaces such as pet adoption events, “Wild Friends” gatherings, and pet bus tours of Quanzhou.
Rooted in Jinjiang for 21 years, SM Jinjiang coexists with the city, weaving everyday life into its services, turning needs into reality, and cultivating warmth to become a benchmark for community commerce.