Here’s a polished English translation of the Chinese title: **”2026 Shanghai Senior Expo: ‘Golden Age Living Carnival’ Set to Launch”** Alternatively, a more concise version: **”2026 Shanghai Senior Expo: ‘Joyful Aging Carnival’ to Open Soon”** Both options capture the celebratory and inclusive tone of the original Chinese title while remaining clear and natural in English.

ShanghaiMay 26, 2026 /PRNewswire/ Co-organized by the Shanghai Civil Affairs Bureau and the Shanghai Council for the Promotion of International Trade, and undertaken by the Shanghai Aging Development Promotion Center, Shanghai Intex Exhibition Co., Ltd., and Shanghai Yinfa Economic and Trade Development Co., Ltd., the “2026 Shanghai International Exhibition on Senior Care, Rehabilitation, and Medical Devices” (referred to as “Shanghai Senior Care Expo”) will be held from June 4 to June 6, 2026, at Halls W1-W5 of the Shanghai New International Expo Centre. It is expected to attract over 600 brand enterprises from more than 20 countries and regions worldwide, with an exhibition area exceeding 60,000 square meters and an anticipated audience of over 100,000 visitors. You and your family are warmly invited to the expo to experience how technology is transforming senior care into a “trendy” affair, witnessing the great leap from “caring for the elderly” to “empowering the elderly with wisdom”.


This year’s expo will deepen the “Golden Age Lifestyle Carnival” IP in Halls W1 and W2, creating a dual-hall, synergistic silver economy consumption and shopping scene. Through scenario-based exhibition layouts, it aims to provide audiences with a more enjoyable and innovative experience. Halls W3 to W5 focus on industry and trade, bringing together renowned brands in smart senior care, age-friendly products, rehabilitation aids, senior care services, and many new cross-sector silver economy brands. From age-friendly home renovations, dietary nutrition, senior entertainment, and retirement finance to travel and wellness—whether you’re looking for age-friendly products for yourself or your family, accompanying your parents for a stroll, or simply seeking fun and excitement, there’s something here for everyone.

Exhibition Information

Exhibition Dates
June 4-6, 2026, 9:00 AM – 5:00 PM
*Last entry at 4:30 PM daily

Venue
Halls W1-W5, Shanghai New International Expo Centre (No. 1201 Fangdian Road / No. 2345 Longyang Road, Pudong New Area)

Transportation Tips
Take Metro Line 7 to Huamu Road Station, exit from Gate 1, and walk to Entrance Hall 2.
Take Metro Line 2 to Longyang Road Station, exit from Gate 9, and walk to Entrance Hall 1.
For self-driving, navigate to Fangdian Road and Meihua Road, enter through Gate 3 of the New International Expo Centre to park at P5 or P6; or navigate to Fangdian Road and Yinghua Road, enter through Gate 1 to park at P4.


Search for “Shanghai Senior Care Expo” on WeChat Mini Programs for free registration to visit.

Six “Treasure Exhibition Zones,” each as surprising as opening a blind box.

Halls W1 and W2, the “Golden Age Lifestyle Carnival,” bring full sincerity, creating multiple themed feature zones with several immersive experience areas, all about having fun:


Stop 1: Silver Life Exhibition Zone—Get a Sneak Peek at “How Comfortably We Can Live in Old Age”

Themed “Home Is Where the Heart Is at Peace,” this zone highlights award-winning products and projects from the 2025 AID Silver Economy Innovation Competition. Using a blend of “curatorial storytelling + immersive experience + future community showroom,” it creates a realistic model of an “age-friendly people’s city” that combines futuristic technology with humanistic care.

Here, you can see:

  • What an age-friendly renovated bathroom looks like (grab bars, non-slip flooring, sit-down showers…)
  • How to set up a cozy reading corner for golden-agers

The entire zone feels futuristic yet warm with human touch.

Stop 2: Rehabilitation Aids Innovation Zone—”Take a Few Steps” to See if the Tech Works

This zone will continue to deeply showcase the “Le Wu You Xiao Wu” brand created by the Civil Affairs Bureau, presenting the latest achievements in the city’s rehabilitation aids field.

On-site, several integrated experience areas simulating daily use of aids have been specially set up for visitors:

“Travel + Social”: Simulate a travel scene to test how convenient mobility aids are for trips

“Special Education +”: Experience how aids help children with special needs learn

“Home/Institution +”: See how aids can help at home or in senior care facilities

Exoskeleton Competition and Evaluation Zone: Try on an exoskeleton yourself and feel the amazing experience of “mechanical legs” helping you walk.

Here, no professional knowledge is needed—just a willingness to try, and you’ll reap plenty of joy and amazement.

Stop 3: Senior Dining Zone—Find a “Warm Meal” Within 15 Minutes

Eating is crucial for the golden-age population. Shanghai has been promoting the “15-Minute Meal Service Circle”, meaning you can get clean, affordable, hot, and nutritious meals within a 15-minute walk from home. This zone turns this great initiative into a walkable, experiential reality.
The zone is divided into two scenarios: “Senior Canteen Space” and “Urban Meal Service Block”, showcasing the comprehensive achievements of Shanghai’s meal service for the elderly in 2025 across network layout, digital empowerment, quality upgrade, and humanistic care through six spaces:

  • One Map Overview: See the entire city’s meal service network at a glance
  • One Touch Access: Use your fingers to see how to order meals
  • One Meal Plan: What does a scientifically balanced senior meal look like?
  • One Corner of Hearth: A simulated small kitchen at a meal service point, with the aroma of home cooking
  • One Bowl of Warmth: Touch an insulated lunchbox to feel the warmth
  • One Check for Safety: Interactive food safety testing

After walking through, you’ll feel: In old age, eating isn’t just about filling your stomach—it’s something the whole city cares for with tenderness.

Stop 4: “Golden Age Street • Old Friend Road” IP Block—Come in as a Friend, Leave Three Years Younger

This block focuses on the four things most important to our golden-age crowd: learning, performing, gathering, and beauty. Deeply rooted in national heritage and Shanghai’s charm, it partners with cross-border musical instrument brands like Dunhuang, Medeli, Yinuo, and Zhizhou to integrate music, socializing, experience, and consumption for the first time.

  • Learning: Low-barrier mini-classes to pick up new skills, like playing a simple tune.
  • Performing: At the center of the block is a “Old Friend Starlight Stage,” with microphones and lighting ready. It’s not about professionalism, just about having fun.
  • Gathering: Meet up with a few old friends or make new ones here—stroll, take photos, and chat.
  • Beauty: On-site makeup experiences and fashion styling—who says you can’t be refined as you age?

Unlike traditional booth displays, the entire block feels like a warm, stylish silver life showcase, truly moving from “caring for the elderly” to “enjoying old age.”

Stop 5: Welfare Lottery Zone—Play a Game, Check In, and Get Closer to Public Welfare

This zone isn’t your typical “lottery ticket sales point”; it’s more like a public welfare-themed fun plaza. This year, Shanghai Welfare Lottery brings a super festive theme: “Horse of Fortune Brings Luck, Good Fortune Awaits”, with several fun areas on-site:

  • Sales Point Consultation: If you want to know where welfare lottery tickets are sold, staff will patiently explain
  • Public Welfare Display: Panels show where your donations go—supporting the elderly, disabled, education, and poverty relief—every cent is accounted for
  • Brand Check-In Area: Perfect for photos and sharing on social media, festive and auspicious
  • Interactive Game Area: Simple, fun games suitable for ages 8 to 80, with chances to win small souvenirs

Of course, welfare lottery tickets will be sold on-site. But that’s not the main focus—the key is to get closer to the welfare lottery and understand public welfare through relaxed games and check-ins.

Stop 6: Party Building Service Station—Tired? Come in and Rest Your Feet

The Party Building Service Station continues the “fine tradition” of previous expos, offering thoughtful and comprehensive on-site services to all visitors:

  • Directions, charging, drinking water, rest—basic services are all available
  • More importantly, it offers a “sense of home-like reassurance”. Tired? Come in and rest. Need help? Just ask.

In short, wherever you need assistance in the exhibition halls, help is always within reach and quick to respond.

In addition to the six “treasure exhibition zones,” this year’s expo also features a Wheelchair Driving School, Age-Friendly Products Zone, Smart Senior Care Zone, Senior Care Services Zone, Silver Economy Consumption Zone, and several sub-themed zones covering hearing health, retirement finance, smart lighting, home renovation, and dietary nutrition. Through deep aggregation and scenario-based presentation of exhibits, the expo significantly enhances the visitor experience.

More Than Just Fun! Global Products and Cross-Border Brands Are Here

Notably, this expo brings together brands from over 20 countries and regions, including China, Austria, Australia, Iceland, Belgium, Denmark, Germany, Russia, France, the Netherlands, Canada, the United States, Japan, Sweden, Switzerland, Singapore, New Zealand, Israel, the United Kingdom, Hong Kong (China), and Taiwan (China), helping you “shop globally” in one stop.


Additionally, cross-border consumer brands such as MLILY (China’s No. 1 smart bed brand), Dunhuang Musical Instruments (Chinese national brand), Bright Dairy (well-known Chinese dairy brand), Danone (French multinational food giant), IQAir (Swiss high-end air purification systems), IKEA (Swedish home furnishing retailer), and Qixin Yinian (an ecosystem company under Dreame) will bring diverse age-friendly products and solutions. Meanwhile, financial institutions like Bank of Communications, SPD Bank, Bank of Shanghai, and Shanghai Rural Commercial Bank will also promote retirement finance policies and consumption-boosting activities on-site.

From food, drink, and entertainment to financial planning, and from smart technology to senior care services—whatever you can think of, it’s all here.

Super Thoughtful! Four New Convenience Services Await You

Compared to previous years, this year’s expo has quietly done a lot of homework to ensure you have a worry-free, enjoyable, and comfortable experience:


1. Extended Hours, Take Your Time on the Weekend!

On Saturday, June 6, we’ve specially extended the closing time to 5:00 PM. No more rushing. Take your time with lunch and leisurely browse the expo in the afternoon.

2. Easier Mobility! Wheelchairs + Welfare Vehicles, Bridging the “Last Kilometer”

For grandparents with mobility issues, your exclusive benefits are here.

Wheelchair Rental Upgrade: In addition to regular wheelchairs provided by Bank of Shanghai’s public welfare volunteers, exoskeleton robots are now available, letting you tour the entire venue effortlessly.

Welfare Vehicle Public Service: We’ve enlisted two top “taxi teams,” Qiangsheng and Dazhong. On-site welfare vehicle calls come with no service fee. You only pay the same starting fare and mileage fee as regular taxis, truly solving travel challenges and letting you come and go freely.

3. Buy as Much as You Want! “SF Express” Staff on Standby

Shop to your heart’s content, and let delivery help out. This year, we’ve invited SF Express to set up a service station on-site. For age-friendly finds and large home items you’ve purchased, hand them directly to SF staff for discounted packing and delivery services. You can go home empty-handed and relaxed, waiting for your packages to arrive.

4. Health Support: Guanghua Hospital Experts on Site

Tired from shopping? Take the chance to consult on health issues. Guanghua Hospital has set up a health consultation area, with a professional medical team answering your questions and providing on-site education on smart medical services.

5. “Time Exchange” Warmly Launched! Old and New Friends Guide You

This year, we’ve newly introduced the “Time Exchange” companion tour service—volunteers are available daily at the “Shanghai Time Exchange for Elderly Care” booth. There are both scheduled exhibition hall walks and impromptu “light version” tours, guiding you through the Golden Age Lifestyle Carnival.

Major Benefits: Two “Subsidy” Red Envelopes—Don’t Miss Out.

Since it’s a carnival, how could there be no real discounts? This year, two major policy subsidies are stacked—missing them would be a regret.

Subsidy 1: Up to 20% Off on Home Appliances and Furnishings.

Some products on-site are eligible for Shanghai’s 2026 consumer goods trade-in subsidy policy for independent categories. Buy an electric wheelchair, exoskeleton robot, or add a care bed or functional sofa… you can enjoy up to a 20% government consumption subsidy! Real savings!

Subsidy 2: Up to 5,000 Yuan Subsidy for Home Age-Friendly Renovations.

Want to make your home safer? Don’t start construction yet. Age-friendly renovation services provided by some on-site exhibitors are eligible for the city’s latest renovation subsidy policy. Qualified households can receive up to 5,000 yuan in subsidies.

Warm Reminder: The final interpretation rights for this event belong to the organizers. On-site consumption subsidy policies refer to the city’s current consumption subsidy policies.

More age-friendly products and services await your discovery on-site. Search for “Shanghai Senior Care Expo” on WeChat Mini Programs for free registration to visit. This June, bring your family, call your old friends, and come to the Shanghai Senior Care Expo (Shanghai New International Expo Centre) for a joyful date with the “golden age.” We look forward to seeing you there.

Release Highlight:

The Shanghai International Exhibition on Senior Care, Rehabilitation, and Medical Devices (referred to as “Shanghai Senior Care Expo”) was first launched in 2000. Co-organized by the Shanghai Civil Affairs Bureau and the Shanghai Council for the Promotion of International Trade, and undertaken by the Shanghai Aging Development Promotion Center, Shanghai Intex Exhibition Co., Ltd., and Shanghai Yinfa Economic and Trade Development Co., Ltd., it has accumulated 26 years of experience. Continuously consolidating industry strength and actively promoting industrial development, it has grown into a top-tier comprehensive exhibition for the silver economy both domestically and globally, earning the professional exhibition certification from the international exhibition authority UFI.

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