DeqingMay 12, 2026 /PRNewswire/ — On May 9, 2026, the 2026 World Brand Moganshan Conference series, hosted by the Xinhua News Agency Brand Work Office, China Brand Building Promotion Association, and Xinhua News Agency Zhejiang Branch, kicked off in Deqing, Zhejiang. MOBI GARDEN, as an official partner of the conference, unveiled its new outdoor camping products, leveraging its professional offerings, innovative design, and brand influence to continuously support the high-quality development of China’s outdoor industry.
(Scene of the 2026 World Brand Moganshan Conference)
This marks the third consecutive year of collaboration between MOBI GARDEN and Xinhua News Agency. Over three years of shared commitment and deep partnership, both sides have continued to empower brand growth through high-end platforms and drive the high-quality development of China’s outdoor industry with professional expertise.
(Scene of the 2024 World Brand Moganshan Conference)
As a leading camping and hiking brand in China, MOBI GARDEN, founded in 2003, started with a lightweight “Cold Mountain” hiking tent and has since been dedicated to providing high-performance outdoor gear and apparel for camping and hiking enthusiasts. Inspired by the Hengduan Mountains, the brand has developed over more than two decades into a comprehensive outdoor product system covering camping and hiking scenarios, with cumulative sales of the Cold Mountain hiking tent exceeding one million units.
In recent years, MOBI GARDEN has steadily advanced its professional upgrade, launching the “Wild Hengduan Plan,” which uses China’s Hengduan Mountains as a testing ground to create professional equipment suited for high-altitude and complex environments. At the same time, it has deepened its brand philosophy of “Born to Be Wild,” promoting the popularization and high-quality development of outdoor culture. Upholding the vision of “Leading hiking and camping, building a trusted national brand for one-stop solutions, and letting the outdoors illuminate life,” MOBI GARDEN remains committed to user needs as the foundation, products as the core, and sustainable operations as a long-term direction, actively driving industry upgrades and transformation while continuously contributing to the high-quality development of China’s outdoor industry.
(Scene of the 2026 World Brand Moganshan Conference)
At this conference, the brand exhibition area set up by MOBI GARDEN showcased the latest hiking and camping gear. Among them, the highly anticipated “Durable King Rock Sheep Hard Shell” jacket, the professional hiking product “Cold Mountain Wind Wing N39” tent, and the “Cold Mountain Dragon Ridge” trekking poles became highlights on site. The “Durable King Rock Sheep Hard Shell” jacket combines abrasion resistance, moisture permeability, windproof, and rainproof performance, confidently handling changing outdoor weather and providing all-weather reliable protection. The “Cold Mountain Wind Wing N39” professional hiking tent, centered on lightweight design and storm resistance, is specifically crafted for long-distance hiking in high-altitude and complex environments, earning the reputation as a “high-altitude shelter” for heavy-load hiking enthusiasts. The “Cold Mountain Wind Wing N39” trekking poles feature robust bending resistance, fearlessness of extreme cold, and a multi-link locking design, offering users a safe and reliable heavy-load support system in varied terrain scenarios, making them essential gear for professional hiking enthusiasts.
(Scene of the 2026 World Brand Moganshan Conference)
In recent years, MOBI GARDEN has continuously promoted the integration of camping and hiking into everyday life, leading the outdoor lifestyle into a new era. Through cross-sector diversified collaborations, the brand has steadily advanced high-quality development and actively spread the concept of outdoor living. From 2023 to 2025, MOBI GARDEN has consecutively partnered with the Aranya Theater Festival • Migratory Bird 300, blending theatrical art with camping experiences to ignite the infinite imagination of tents as “containers of life art,” presenting a new camping lifestyle. Additionally, MOBI GARDEN has actively participated in themed events such as Xiaohongshu’s Slow Life Festival and FISE Lifestyle Festival, and this year held an offline camping experience event in Anji, Zhejiang, sharing the unique charm of outdoor living with enthusiasts.
(Scene of the 2026 World Brand Moganshan Conference)
While rooted in the camping scenario, MOBI GARDEN will continue to focus on expanding its professional hiking sports product line, aiming to create a one-stop solution covering all outdoor sports scenarios. The brand will continue to upgrade its hiking product series, including professional gear such as tents, sleeping bags, air pads, backpacks, and trekking poles. At the same time, through deep collaboration with globally leading technical fabric brands, MOBI GARDEN will continue to develop classic apparel lines such as jackets, soft shells, and down jackets, meeting the professional sports needs of outdoor enthusiasts in diverse environments.
(Scene of the 2026 World Brand Moganshan Conference)
Furthermore, MOBI GARDEN will continuously deepen international exchanges and cooperation, accelerate its brand’s global expansion, help China’s outdoor industry step onto the world stage, and provide more professional and diverse product experiences for outdoor enthusiasts worldwide, letting the outdoors illuminate life.