YangzhouJune 19, 2026 /PRNewswire/ — On June 19, ALDI celebrated the grand opening of two new stores in Yangzhou, located at Mixc in Hanjiang District and Golden Eagle New City Center in Jiangdu District. The openings drew large crowds, with many local residents making special trips to shop. Thanks to outstanding quality and affordable prices, several popular products sparked a buying frenzy as soon as they hit the shelves, showcasing local consumers’ warm welcome and recognition of ALDI, the pioneer of hard discount retail.
Coinciding with the Dragon Boat Festival, ALDI not only prepared a variety of high-value seasonal specialty products for Yangzhou residents but also rolled out multiple benefits, including “Free new member registration: Get a 10-yuan coupon on first order over 99 yuan,” “Spend 200 yuan cumulatively in a month to receive a gift,” and “Free ALDI membership for parking privileges.” In addition, fun and interactive in-store activities offered customers a chance to win various exquisite prizes.
As a globally renowned chain of affordable supermarkets originating from Germany, ALDI boasts a century-old heritage, with over 13,000 stores across dozens of countries on four continents. Since officially opening its first store in China in 2019, ALDI has continuously deepened its localization efforts, now operating more than 100 stores nationwide.
Since entering the Jiangsu market in April 2025, ALDI has successively opened stores in Suzhou, Wuxi, Changzhou, Nanjing, and Zhenjiang. The simultaneous opening of two stores in Yangzhou marks a significant step in expanding its footprint in Jiangsu. Located in central Jiangsu Province, at the confluence of the Yangtze River and the Beijing-Hangzhou Grand Canal, Yangzhou is a key node city in the Yangtze River Economic Belt and the Yangtze River Delta integration development, boasting notable geographical advantages and vibrant consumer market vitality. With the successful opening of the two Yangzhou stores, ALDI will further deliver its brand promise of “Good Quality, Low Price” to more local consumers, striving to become the go-to choice for Yangzhou residents’ daily grocery shopping and cooking needs.
Curated Private-Label Goods for One-Basket Savings: “Good Quality, Low Price” Covers Daily Essentials
As the pioneer of the hard discount model, ALDI has always adhered to the principle of “Good Quality, Low Price” and has long delved into the daily shopping habits of Chinese consumers. Guided by these insights, ALDI streamlines its SKUs to meet the real needs of local residents for daily grocery shopping and cooking. At the same time, leveraging its efficient and stable local supply chain advantages, ALDI reduces costs through centralized procurement and develops private-label products from the source, eliminating intermediary pricing links. While strictly controlling quality, it achieves “everyday low prices without gimmicks,” truly delivering “Good Quality, Low Price.”
Currently, ALDI offers 14 highly cost-effective private-label brands. These include the “Super Value” series tailored for the Chinese market to meet everyday local needs, the “Good Life” series launched in response to health consumption trends, the “Gourmet” series featuring premium ingredients and flavors, as well as well-received brands like YouBai, Lacura, and Guyuerenjia, precisely covering various high-frequency essential categories. With private-label products accounting for up to 90% of its offerings, ALDI has earned the title of “Pioneer of Private Labels.” For its debut in Yangzhou, ALDI also supports a “Buy with Confidence, Return with Ease” seven-day no-reason return policy for private-label goods, helping residents shop and eat with peace of mind.
With the dual store openings in Yangzhou, ALDI has prepared a range of high-value grocery and cooking essentials for local families. Examples include chilled Australian grass-fed whole-cut beef shank, rich in flavor and tender in texture, kept fresh through the cold chain with a promise not to sell “thawed fresh” meat. The Super Value Ningxia green shoots, grown in high-altitude regions, are crisp and refreshing, suitable for various home cooking methods like blanching, stir-frying, or boiling. Also available is the MARKETPLACE sea duck salted egg, carefully pickled for about 40 days, with a sandy, oily yolk and savory, flavorful white—360 grams for just 9.1 yuan, adding a touch of perfection to family meals.
There are also many high-value products meeting consumers’ daily high-frequency needs, with affordable prices and reliable quality. A carton of Telunsu pure milk, priced at 39.8 yuan, uses milk from designated pastures, offering pure nutrition with 3.6 grams of high-quality protein per 100 milliliters. ALDI also incorporates fresh fruits into baking, launching several cost-effective desserts, such as the “Half is Meat” durian mille crepe cake at 39.9 yuan for 500 grams. Made with Malaysian Musang King durian and Thai Golden Pillow durian, the dual durian pulp content exceeds 50%, offering rich layers that are sweet but not cloying. There’s also the 21.9-yuan coconut mango mille crepe cake, using French imported mango puree and coconut puree, tangy and refreshing, light and smooth, adding sweetness and comfort to summer afternoon tea at home.
Rooted Locally, Serving the Community: ALDI Offers Seasonal Leisure Delights to Meet Diverse Needs of Yangzhou Consumers
Adhering to the philosophy of “Rooted Locally, Serving the Community,” ALDI not only cares about consumers’ daily grocery and cooking essentials but also pays attention to diverse scenarios such as daily leisure and seasonal needs for Yangzhou residents.
With various football matches in full swing, late-night viewing and cheering in person are always better with delicious snacks. To this end, ALDI has brought a selection of snacks and fresh fruits perfect for staying up late to watch games, satisfying cravings at home, and cooling off. For example, the 6.9-yuan ALDI Delight thick-cut original potato chips, made from selected Yunnan Plateau yellow-fleshed potatoes, are rich in potato flavor and increasingly aromatic with each bite. The Super Value German all-malt lager fresh beer at just 6.3 yuan and the 32.9-yuan legendary thirteen-spice Xuyi crayfish form a “golden combo” for game-watching—the fresh beer is refreshing, and the crayfish meat is firm and flavorful, adding to the excitement. In the summer heat, ALDI thoughtfully provides cooling partners: crisp, sweet, and juicy Kirin watermelon and creamy, sweet Thai Golden Pillow durian, which, when chilled, instantly dispel the heat. There’s also the Zespri New Zealand gold kiwifruit gift box, featuring plump, large fruits that are sweet and juicy, perfect for family sharing or as gifts for stocking up. Not only are individual items affordable, but ALDI also achieves one-basket savings, using everyday low prices without gimmicks to allow Yangzhou residents to buy all their dietary needs at affordable prices right at their doorstep.
The dual store openings in Yangzhou coincide with the Dragon Boat Festival. ALDI has not only carefully prepared a variety of private-label zongzi (rice dumplings), balancing classic traditions with innovative flavors—both savory and sweet—to cater to different consumer preferences, but also launched several elegantly packaged gift boxes, offering convenient gifts for visiting friends and family. Additionally, ALDI brings a series of high-value seasonal delicacies, selecting local fish, seasonal fruits, and tender summer vegetables, incorporating the philosophy of eating seasonally into Yangzhou consumers’ shopping baskets. This allows residents to easily bring home “Good Quality, Low Price” products without having to shop around.
Yangzhou‘s two stores are strategically located in the traditional core Wenchang commercial area and the core commercial area of Jiangdu District, with convenient transportation and well-connected road networks. Nearby residents can enjoy a wider variety of daily shopping options without traveling far. At the same time, ALDI looks forward to leveraging Yangzhou’s unique position as a node city in the Yangtze River Economic Belt, combined with the local deep consumption potential and open, inclusive business environment, to inject new vitality into Yangzhou’s consumer market.
In the future, ALDI will continue to deepen its presence in Yangzhou, bringing the “Good Quality, Low Price” shopping experience to more families, making saving money, effort, and time a daily routine for Yangzhou residents. At the same time, ALDI will steadily expand its “high value-for-money” service network to more cities in the Yangtze River Delta, striving to become the trusted choice for more consumers’ daily grocery shopping and cooking needs.
*Opening promotions are only valid at ALDI Yangzhou Hanjiang Mixc Store and Jiangdu Golden Eagle International Shopping Center Store. Products may vary in other regions; please refer to local conditions.
*Opening promotion product prices are valid from June 19, 2026, to June 20, 2026. Specific prices are subject to the actual prices at the store on the day.
*All final product prices are subject to ALDI official channels. Products and packaging are based on actual items.