XiamenApril 27, 2026 /PRNewswire/ — In 2024, Anta focused on the core needs of the general public for jogging, creating a new midsole technology platform, PG7. It utilizes a self-developed cushioning material—a blend of thermoplastic elastomers. Amid an industry-wide trend of competing on speed, Anta broke through cushioning technology bottlenecks with technological innovation, achieving a breakthrough Peak Gravity (G-value) starting with the number 7, establishing a new standard for cushioning.
Anta PG7 Cushioning Global Plan
Subsequently, the Anta Travel Step series running shoes equipped with PG7 midsole technology were launched. Over the past two years, the Travel Step series has released the 1st and 2nd generation running shoes, gaining popularity for their “elite performance at an affordable price.” Among them, the Anta PG7 Travel Step 2nd generation sold over 4 million pairs in 2025 and ranked among the top 30 running shoes on Amazon, validating PG7’s global recognition with solid market performance.
Through the overseas exploration of PG7 midsole technology and the Travel Step series running shoes, Anta has accelerated its brand globalization efforts. In 2025, the “Anta PG7 Cushioning Global Plan” was launched, covering 12 cities over more than a year, including Shanghai, San Francisco, Chicago, Boston, New York, Los Angeles, Hanoi, Dubai, Addis Ababa, Kuala Lumpur, Bangkok, and Manila. Global runners were invited to wear the Travel Step series and experience the cushioning performance of PG7 midsole technology in diverse scenarios.
Anta PG7 Travel Step 3rd Generation Running Shoes
By collecting real feedback from overseas runners wearing the Anta PG7 Travel Step 2nd generation during last year’s Boston Marathon, and conducting cushioning tests with runners from the Americas, Europe, Asia, and Africa in other regional events and training sessions, the “Anta PG7 Cushioning Global Plan” validated the global adaptability of PG7 cushioning technology with extensive data. After further analyzing the collected data to guide technological evolution, Anta recently launched the newly developed Anta PG7 Travel Step 3rd generation. Designed as an “all-day cushioning commuter running shoe” for daily use and commuting, the Anta PG7 Travel Step 3rd generation continues to use PG7 midsole technology, providing runners with world-leading cushioning performance. The upper features the industry-first Haina Yarn 3.0—Sorona hollow fiber technology, with a 25% hollow rate—over five times the industry average—to address heat retention issues, offering a breathable, cool, and comfortable wearing experience.
Additionally, the Anta PG7 Travel Step 3rd generation draws inspiration from the “ripples” formed when water droplets hit the surface, translating the natural dispersion of impact energy into flowing ripple lines on the midsole, echoing the cushioning structure and visually recreating the trajectory of energy transfer. With this industrial design concept of “dual interpretation of vision and mechanics,” it won the 2026 Muse Design Award International Gold Award, integrating the design language of “lightweight evolution, all-day comfort” into scenarios ranging from running to daily life, providing an all-day effortless solution for the general public and commuters.
Anta PG7 Travel Step 3rd Generation Launches at Anta Beverly Hills Flagship Store
In 2026, as the new year’s “ambassador” for overseas expansion, the Anta PG7 Travel Step 3rd generation debuted on April 26 local time at the “Los Angeles City Run,” co-organized by Anta Running and local Chinese-American student communities. Using this event as a starting point, the Anta PG7 Travel Step 3rd generation serves as a medium to relaunch the “Anta PG7 Cushioning Global Plan.”
Among the crowd on the event day, besides student runners, there were also “long-time users” of the Travel Step series from local communities. They gathered at the Anta Beverly Hills Flagship Store, wearing the Anta PG7 Travel Step 3rd generation to start the run. Over nearly an hour, they ran, played, and took photos, enjoying the spring streetscape of Los Angeles, embracing a relaxed jogging mindset for a journey focused on “not speed, but great photos.”
International Students and Local Runners Experiencing Anta PG7 Travel Step 3rd Generation
The original intention behind the development of PG7 midsole technology and the launch of the “Anta PG7 Cushioning Global Plan” is to reach and encourage global runners to start cushioning runs anytime, anywhere, and enjoy the vitality that running brings. In this Los Angeles City Run, Anta used real-life scenarios as the “track” with local Chinese-American students and running enthusiasts, wearing the Anta PG7 Travel Step 3rd generation to experience lightweight cushioning while strolling—not chasing pace, but enjoying the streetscape and social interaction, measuring the city’s paths with real foot feel.
Participants at the event also provided real feedback on the cushioning feel of the Anta PG7 Travel Step 3rd generation. The Anta PG7 Travel Step 3rd generation achieved a combination of “comfortable running and stylish appearance.” Throughout the jog, regardless of the ground conditions, the shoes provided stable cushioning, making the run easy and comfortable. Other feedback noted that despite Los Angeles nearing summer, after completing an hour-long run, the Anta PG7 Travel Step 3rd generation kept feet cool without any stuffiness. Additionally, many runners mentioned that the Anta PG7 Travel Step 3rd generation has high fashion versatility, making it suitable not only for running but also for commuting and workplace settings as a daily outfit choice.
Chinese and American Runners at the Anta PG7 Cushioning Global Plan – Los Angeles City Run Event
As the starting point of the Los Angeles City Run, Anta’s first directly-operated flagship store in North America—the Anta Beverly Hills Flagship Store—opened in Los Angeles in February this year. With this store as a milestone, Anta has further advanced its global market presence, expanding its footprint in North America and providing a window for global consumers to learn about and recognize Anta.
Choosing Los Angeles as the first stop for the relaunch of the “Anta PG7 Cushioning Global Plan” demonstrates Anta’s determination to further explore the North American market. Using this as an anchor, Anta continues to target the goal of “a global Anta,” radiating worldwide. Through new formats, it delves into the richer global map where runners live, continuously heading to the next destination to explore more diverse urban strolling experiences. With PG7 midsole technology and the Travel Step series as mediums to reach the public, Anta aims to connect more deeply with local runners and their daily lives.
Wherever footsteps can reach, Anta wants to go. With relentless globalization, Anta will continue to integrate the brand spirit of “Keep Moving” with global sports culture, fostering synergy between localization and globalization, breaking the monopoly of international brands, and continuously conveying the value proposition of Chinese brands to the world. It will export China’s globalization business model, starting with every solid step, cushioning the globe.
Anta PG7 connects runners with life and passion, creating a new ecosystem for runners. Everyone has PG7, everyone is a runner, and everyone keeps moving.