Unveiling the Latest Masterpiece GEL-KINETIC 2.0 , Interpreting the Aesthetics of Future Technology
ShanghaiApril 23, 2026 /PRNewswire/ — During Milan Design Week 2026, ASICS SportStyle made its debut at Salone del Mobile Milano, creating the ASICS Kinetic Playscape immersive space to showcase the latest masterpiece, the GEL-KINETIC 2.0 shoe. This space will be open to the public from April 22 to April 24 at Garage 21 in Milan, marking the first time ASICS SportStyle has hosted a consumer-facing immersive experience in Italy, inviting visitors to experience the brand’s unique expression of innovation, sport, and design, and to perceive its new interpretation of trend aesthetics.
ASICS Creates the ASICS Kinetic Playscape Immersive Space at Milan Design Week
A Sound Mind in a Sound Body: An Immersive Sensory Journey for Body and Mind
Los Angeles-based creative studio NUOVA, inspired by the ASICS Institute of Sport Science, has crafted the ASICS Kinetic Playscape immersive space. Visitors can step into this retro-futuristic space and freely explore through a blend of multi-sensory and interactive experiences. The entire space skillfully merges Italian radical design with Japanese minimalist aesthetics, redefining the boundaries between installation art and playful interaction, archival memory and present perception, aiming to evoke deep emotional resonance in visitors. The experience unfolds as a five-chapter immersive journey, guiding visitors through a series of spaces—from the real to the surreal, from a sense of stability underfoot to a feeling of lightness in bodily movement. Each chapter is a room, and each room is a realm, symbolizing the unique self of the younger generation.
ASICS Kinetic Playscape Immersive Space Offers a Mind-Body Sensory Experience
This immersive space is inspired by a previous scientific insight from ASICS: Just 15 minutes and 09 seconds of exercise can positively impact mental and physical state. The ASICS Kinetic Playscape immersive space serves as a vivid embodiment of this concept, encouraging visitors to wear the latest GEL-KINETIC 2.0 shoes, interact freely within the space, and personally experience the uplifting energy brought by daily exercise.
GEL–KINETIC 2.0 Shoe Makes a Renewed Debut: The Symbiosis of Tech Aesthetics and Sport
As the core of the entire immersive space, the GEL–KINETIC 2.0 is the latest masterpiece released by ASICS SportStyle. This shoe was designed and developed by the ASICS Institute of Sport Science (ISS) in Kobe, Japan.
With kinetic energy as its design origin, the GEL-KINETIC 2.0 interprets sport as a dual expression of bodily function and creative energy. The new model draws inspiration from archival ASICS shoes such as the GEL-KINETIC 4, GEL-FRANTIC, and GEL-TORNADO series, reinterpreting the running shoe aesthetics of the millennium era from a pioneering, futuristic perspective. The shoe innovatively features Scutoid GEL technology for advanced cushioning; a TPU support frame on the outsole perimeter enhances stability and responsiveness, complemented by a dynamic structural design tailored for daily exercise and modern streetwear styles, accommodating multi-scenario wear.
Visitors can personally try on and experience the GEL-KINETIC 2.0 shoes in the ASICS Kinetic Playscape immersive space, intuitively perceiving the power of product innovation through bodily movement. Additionally, the shoe was released through official ASICS channels on April 10, 2026, and is also available for Chinese consumers to experience.
Immersive Space Showcases ASICS’s Latest Masterpiece, the GEL-KINETIC 2.0
ASICS cordially invites the public to step into the ASICS Kinetic Playscape immersive space during Milan Design Week 2026 to experience a new vision of sport and design. For more product and brand information, please scan the QR code to follow the ASICS official WeChat account.
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NUOVA Studio Creates the Immersive Space
NUOVA is a research and innovation design studio based in Los Angeles, recognized as one of the world’s most promising creative practices. Co-founded by Rodrigo Caula and Enrico Pietra, the studio is renowned in the industry for its rigorous standards in immersive experiences and “material-driven” spatial narratives. Additionally, it is committed to continuously creating spaces that blend industrial design, exquisite craftsmanship, and atmospheric expression.
NUOVA does not just design spaces; it designs reality itself. The studio transcends the boundaries of time, scale, and senses, transforming brand philosophies into tangible, perceptible experiences, constructing spaces that engage multiple senses and leave a lasting impression in memory. The ASICS Kinetic Playscape immersive space continues NUOVA’s commitment to futuristic creation, consistently grounded in rigorous research, using the power of design to reshape the way people interact with space.
SOSHIOTSUKI Custom Staff Uniforms
To further expand the dialogue between exquisite craftsmanship and contemporary design, the staff uniforms for the ASICS Kinetic Playscape immersive space were created by the Japanese tailoring brand SOSHIOTSUKI. This brand, a winner of the LVMH Prize for Young Fashion Designers, is renowned for reinterpreting traditional menswear through precise tailoring and cultural narratives. For this occasion, SOSHIOTSUKI specially designed and produced a series of custom staff uniforms, creating a retro-futuristic atmosphere.
Event Information
ASICS Kinetic Playscape Immersive Space
Location: Garage 21, Via Achille Grandi 26, Milan
Public Opening Hours: April 22, 2026, to April 24, 2026