BeijingApril 24, 2026 /PRNewswire/ — E Ink, the global leader in electronic paper technology, announced today (24th) that the BMW iX3 Flow Edition, featuring E Ink Prism™ technology, has officially made its public debut at the 2026 Beijing Auto Show. This milestone represents a significant breakthrough in automotive surface innovation, as the BMW iX3 Flow Edition becomes the world’s first vehicle to incorporate E Ink Prism™ and move toward the mass production stage, marking the transition of ePaper vehicle body technology from conceptual demonstrations to practical application.
BMW officially unveiled the BMW iX3 Flow Edition featuring E Ink Prism™ technology at the 2026 Beijing Auto Show, making it the world’s first vehicle to incorporate E Ink Prism™ and move toward the mass production stage.
“E Ink has always held a vision: to bring electronic paper to every surface, giving them life and emotion. Today, we want to thank our team for their years of perseverance, enabling electronic paper to pass the most stringent tests in the automotive industry. This is not only a major breakthrough for outdoor applications but also symbolizes that electronic paper can conquer extreme surfaces like vehicle bodies—something traditional displays cannot achieve. We challenged curved and multi-shaped surfaces precisely to embrace the possibilities of various future markets,” said Johnson Lee, Chairman of E Ink Holdings.
“We are honored to have a partner like BMW, who accompanied us in questioning the boundaries of the impossible. Through this collaboration, we witnessed the fearless creativity of the BMW team and their boundless imagination for the future. This spirit is exactly what every colleague at E Ink pursues—daring to explore the unknown, embracing challenges, and using our hands to truly realize the possibilities that can change the world,” Lee added.
E Ink’s electrophoretic electronic paper technology has been widely used in products such as e-book readers. Its principle involves millions of microcapsules containing charged particles that change their arrangement under an electric field, creating different visual effects on the surface. When applied to automotive surfaces, it allows the vehicle’s exterior to undergo dynamic changes with extremely low energy consumption, consuming power only during image transitions, showcasing the unique advantages of ePaper technology in energy efficiency and design.
The BMW iX3 Flow Edition introduces E Ink ePaper technology to automotive exteriors for the first time, embedding E Ink Prism ePaper into the vehicle’s hood structure and passing BMW’s rigorous quality tests to meet automotive engineering and daily use requirements. Its core design features eight meticulously crafted animation effects, ranging from subtle and elegant transitions to bold and striking visuals, allowing drivers to customize the vehicle’s appearance based on their mood, personality, and driving scenarios, opening up new possibilities for expression and personalization. With the debut of the BMW iX3 Flow Edition, it also demonstrates that the development of ePaper technology for vehicle body surfaces has moved from customized prototypes toward a key milestone for future scalable integration into vehicles.
Building on years of collaborative成果, the BMW iX3 Flow Edition also represents the latest chapter in the technological evolution between BMW and E Ink. From the groundbreaking BMW iX Flow unveiled at CES 2022, to the full-color color-changing capabilities of the BMW i Vision Dee in 2023, and the artistic design of the BMW i5 Flow NOSTOKANA, the partnership continues to push the boundaries of imagination in vehicle personalization, digitalization, and design innovation.
The BMW iX3 Flow Edition continues the concept of transforming vehicles into dynamic carriers for personal style and creative design. From the black-and-white color-changing ePaper demonstrated in the initial BMW iX Flow, to the subsequent expansion into multi-color and pattern displays, E Ink ePaper technology is continuously exploring more possibilities for highly personalized automotive exterior design.
About E Ink Holdings
E Ink Holdings (8069.TWO) is the global leader in electronic paper technology. Leveraging ePaper technology developed at the MIT Media Lab, it features ultra-low power consumption, making it an ideal display interface for various applications, including e-book readers, ePaper notebooks, retail, logistics, healthcare, and transportation. The ultra-low power consumption of ePaper helps customers achieve environmental sustainability goals. E Ink Holdings is committed to promoting low-carbon environmental sustainability through ePaper technology and applications. The company has pledged to use 100% renewable energy (RE100) by 2030 and achieve net-zero carbon emissions by 2040. E Ink Holdings has passed the verification of greenhouse gas reduction targets under the Science Based Targets initiative and has been consistently selected as a component of the Dow Jones Sustainability World Index (DJSI-World) and the Dow Jones Sustainability Emerging Markets Index (DJSI-Emerging Markets). For more information about E Ink Holdings and ePaper displays, please visit www.eink.com.