Here’s a polished English translation of the Chinese title: **”FIFA World Cup 2026 Comes to McDonald’s: Sharing Flavor and Passion with Fans Worldwide — China Launches 4 Exclusive Menu Items, Nearly 1,000 Themed Restaurants, and Kicks Off the ‘Your McDonald’s World Cup Home Ground’ Campaign”**

• Celebrate the thrilling moments of the 2026 FIFA World Cup at McDonald’s! Customers can enjoy four limited-time delicious items, experience a series of specially designed packaging inspired by the football pitch, and collect McDonald’s FIFA Star Cups, featuring six designs. The star cups bring together five football icons—David Beckham, Thierry Henry, Ronaldinho Gaúcho, Heung-Min Son, and Lamine Yamal—alongside McDonald’s classic character, Grimace.
• Young fans can also join the 2026 FIFA World Cup festivities with FIFA World Cup-themed Happy Meals. Each meal comes with one of 12 popular plush toys, dressed in “event-inspired” jerseys, blending the World Cup atmosphere with adorable companionship for every mealtime.

ShanghaiJune 8, 2026 /PRNewswire/ — This summer, McDonald’s is teaming up with several iconic football figures to invite fans worldwide to celebrate the exciting moments of the 2026 FIFA World Cup. From players enjoying familiar McDonald’s favorites before matches to fans pairing classic fries with tense penalty shootouts, McDonald’s has always been an integral part of the global fan viewing experience. As a long-time official sponsor and official restaurant partner of the FIFA World Cup, McDonald’s China today officially launches the 2026 FIFA World Cup campaign—”Your McDonald’s World Cup Home.”

Starting June 10, over 7,900 McDonald’s restaurants across mainland China will simultaneously roll out the FIFA World Cup-themed menu, including limited-time offerings such as the World Wave Beef Burger, World Wave Crispy Chicken Patty Egg Burger, Golden Bull Decisive Goal Ball, Maple Syrup Bicycle Kick V-Wings, and more. A series of specially designed packaging inspired by the football pitch will also debut alongside the new items. During this period, self-order kiosks at nationwide restaurants will feature a fun football-kicking interactive game, and approximately 1,000 restaurants will be transformed into World Cup-themed spaces, inviting fans to embrace this global football event.

Whether you’re cheering from your couch or playing as a star on the pitch, every fan this year can enjoy exclusive memorable moments at McDonald’s through the limited-time themed menu, McDonald’s FIFA Star Cups, and FIFA World Cup-themed Happy Meals.

“The World Cup is not only a global sports event that fans care about, but also a moment for people to gather and share their passion,” said He Yabin, Chief Growth Officer of McDonald’s China. “We invite customers to gather at McDonald’s, hoping that the familiar flavors and relaxed atmosphere can bring people closer, making McDonald’s everyone’s ‘World Cup home.'”

The 2026 FIFA World Cup Comes to McDonald’s, with Limited-Time Delicacies and Star Merchandise Debuting Together

During the campaign, McDonald’s nationwide will launch a FIFA World Cup-themed menu, incorporating football-inspired product names and designs to link the thrilling moments on the pitch with a diverse and delicious experience. Limited-time items include the “World Wave Beef Burger” and “World Wave Crispy Chicken Patty Egg Burger” featuring golden ball-shaped buns, the crispy and savory “Golden Bull Decisive Goal Ball,” the rich and aromatic “Maple Syrup Bicycle Kick V-Wings,” and the “G.O.A.T. Snack Platter” perfect for sharing. To meet viewing needs at different times, the “World Wave Beef Burger Meal” and “Big Mac Meal” will be available all day at select restaurants.

Furthermore, McDonald’s will collaborate with multiple football stars to launch the McDonald’s FIFA Star Cup series of merchandise. This series features six designs, bringing together football icons David Beckham, Thierry Henry, Ronaldinho Gaúcho, Heung-Min Son, and Lamine Yamal, along with McDonald’s classic character Grimace. During the campaign, customers purchasing the World Cup limited-time meal will receive one cup at random, extending the excitement of the pitch into everyday moments beyond viewing.

In this collaboration, these football legends also shared their common memories and feelings about the World Cup and McDonald’s. Ronaldinho said: “The 2026 FIFA World Cup is a celebration that blends football, joy, and togetherness, and McDonald’s also connects people through interaction and sharing. I’m delighted to witness the meeting of these two.”

For young fans, McDonald’s is also introducing FIFA World Cup-themed Happy Meals. Each meal includes a soft and adorable plush toy, available in 12 designs, all wearing specially designed “event jerseys” that blend vibrant colors, patterns, numbers, and McDonald’s iconic elements, allowing young fans to experience the World Cup’s joyful atmosphere through delicious food and fun.

Online and Offline Integration, Creating a Multi-Touchpoint Immersive Viewing Experience

On the occasion of this sports event, McDonald’s will bring viewing interactions into more life scenarios through diverse online and offline interactive experiences, allowing fans to participate and continuously feel the event atmosphere in every moment between matches:

• Starting June 10, six World Cup-themed flagship restaurants will be created nationwide, incorporating player locker room design inspirations to create a more immersive viewing space; restaurant staff will also wear special McDonald’s World Cup-themed uniforms to welcome every fan visiting to watch the games. Outside the restaurants, fun football pitch installations will be set up, with the “Golden Arches” transformed into “goals,” inviting customers to interact and play. Self-order kiosks at McDonald’s restaurants nationwide will feature the “Kick the Ball to the Arch” fun challenge, where customers can use their phones to interact with the kiosk in real-time, controlling Grimace to complete football-kicking challenges and participate in store rankings.
• “With a ball, McDelivery delivers, and one million cups of Coca-Cola are free.” During the World Cup, McDelivery will offer 24-hour service at over 3,000 restaurants nationwide and give away one million free cups of Coca-Cola along with other surprise merchandise, accompanying fans through every exciting match day. Customers who add “McChicken Hero watches the game with me” in the order notes may randomly receive related benefits. Additionally, customers can participate in goal predictions via the “McDonald’s Calendar” in the McDonald’s App. Within a specified time, if the supported team scores, McDelivery will send limited-time snack vouchers to share the joy of the goal moment with fans.
• Watch the game with Grimace on the McDonald’s App and participate in World Cup prediction activities; customers who take part in event predictions may also have a chance to win exciting prizes such as World Cup final tickets.

Appendix: List of McDonald’s World Cup Themed Flagship Restaurants