Here’s a polished English translation of the Chinese title: **”For Family, For a Better Life! CHERY Unveils Its New Global Brand Value Proposition at the Beijing Auto Show”** Alternatively, a more concise version: **”For Family, For a Better Life! CHERY’s New Global Brand Value Proposition Debuts at Beijing Auto Show”**

BeijingApril 24, 2026 /PRNewswire/ — On April 24, at the 2026 Beijing International Auto Show, the CHERY brand officially unveiled its new global value proposition, “For Family,” and simultaneously announced its strategic vision to serve 10 million global families by 2030, completing a strategic upgrade from a “global brand” to a “global citizen.”

Jeff ZHANG, CEO of CHERY Brand, stated, “Every innovation we make is driven by a single purpose—For Family. We believe that a car is never just a means of transportation, but a part of the home.” This declaration became a brand expression full of warmth at this year’s auto show.

After 23 years of dedicated development, the CHERY brand has expanded to over 120 countries and regions, serving more than 4.5 million families worldwide—on average, one family chooses us every minute. It has built a comprehensive network comprising 8 R&D centers, 36 production bases, over 2,000 dealerships, and more than 1,800 service centers, embodying the localization philosophy of “In somewhere, For somewhere, Be somewhere” to thrive together with local communities.

“For Family” is underpinned by three pillars of equality: safety, space, and technology, making high-quality mobility accessible to families around the globe. The TIGGO V, unveiled at this auto show, is a tangible realization of this proposition. From the launch of the CHERY FAMILY CARE service brand a year ago to today’s release of the “For Family” new value proposition, the CHERY brand is leveraging its full system capabilities to embark on a brighter new future with hundreds of millions of families worldwide!