ChengduJune 23, 2026 /PRNewswire/ — Against the backdrop of accelerating global circular economy development and rising second-hand consumption, eBay, a global e-commerce leader, hosted its first Cross-Border Development Summit for Pre-Owned Luxury Goods in Chengdu. The event brought together hundreds of premium second-hand luxury merchants, supply chain enterprises, and cross-border ecosystem partners from Southwest China to explore new opportunities for the globalization of China’s pre-owned luxury industry. During the summit, eBay also released the 2026 Spring/Summer Fashion Trends Report, which analyzes international consumer trends based on global real transaction data, offering forward-looking insights for Chinese sellers expanding into overseas markets.
In recent years, recommerce has become a key driver of growth in the global retail market. According to eBay’s Recommerce Report, 89% of global consumers plan to maintain or increase their purchases of second-hand goods, with Gen Z and Millennials in Western markets emerging as the core force behind second-hand consumption. As sustainable consumption concepts gain traction, the pre-owned luxury market continues to expand, creating new growth opportunities for global cross-border trade.
Meanwhile, after years of development, China has established a mature industrial ecosystem covering sourcing, authentication, appraisal, repair and maintenance, warehousing, and fulfillment. It has gradually become a vital component of the global pre-owned luxury supply chain. With the continuous improvement of cross-border e-commerce infrastructure, China’s second-hand luxury industry is entering a critical window for transitioning from domestic circulation to global market expansion.
As a leading global platform for pre-owned luxury goods and collectibles, eBay boasts 136 million active buyers and operates in over 190 countries and regions. Currently, eBay’s Authenticity Guarantee program covers multiple core second-hand luxury categories, enhancing cross-border transaction transparency and consumer trust through professional verification services. Additionally, eBay Live, a live-streaming e-commerce feature, has launched in seven key markets, including the United States, the United Kingdom, Germany, Canada, France, Italy, and Australia, helping sellers reach global consumers through innovative business models. Furthermore, eBay continues to deepen collaborations with international fashion icons such as Vogue and the Met Gala, further strengthening its influence in the global high-end fashion consumption sector and injecting vitality into the pre-owned luxury trading ecosystem.
Chengdu Poised to Become a Key Growth Hub for China’s Pre-Owned Luxury Exports
The summit attracted numerous second-hand luxury merchants, supply chain enterprises, and cross-border service providers from Southwest China. The event saw lively exchanges, with multiple companies reaching cooperation agreements with eBay.
As a major hub for luxury consumption and fashion culture in China, Chengdu has long been in the top tier of domestic luxury spending, boasting abundant high-quality supply sources and mature industrial support resources. In recent years, with the continuous improvement of services such as authentication, repair, grading, live-streaming operations, warehousing, and logistics, Chengdu has gradually formed a comprehensive pre-owned luxury ecosystem covering the entire industry chain, accelerating its expansion into global markets.
Lin Wenkui, General Manager of eBay’s International Cross-Border Trade Division for Greater China, stated: “The circular economy is reshaping the global consumer market, and pre-owned luxury goods have become an industry with long-term growth potential. Chengdu brings together the most dynamic second-hand luxury resources in Southwest China. Through eBay’s global network, credit system, and local team support, we aim to help more Chinese sellers seize overseas sustainable consumption opportunities and jointly explore new avenues for cross-border trade in pre-owned luxury goods.”
2026 Spring/Summer Fashion Trends Report Reveals New Global Second-Hand Fashion Consumption Trends
During the event, eBay released the 2026 Spring/Summer Fashion Trends Report, based on massive transaction data from the platform, showcasing the latest changes in overseas second-hand fashion markets across dimensions such as purchases, listings, searches, and resale prices.
Bags and Watches Remain High-Interest Categories: In the first quarter of 2026, global listings for women’s bags and handbags on eBay grew by nearly 20%, as did listings for jewelry and watches. Resale prices for iconic items such as the Gucci Padlock Bag and Patek Philippe Nautilus continued to rise, indicating strong demand for high-value fashion items.
Value Rises for Both Classic Luxury Brands and Niche Labels: Internationally renowned first-tier brands like Louis Vuitton, Gucci, and Burberry continued to rank among the top global purchases. Meanwhile, niche designer brands experienced rapid growth due to their distinctive styles and cultural value, with Rodarte’s average selling price increasing by 721% year-over-year and Raf Simons by 384%.
Cultural Hotspots Accelerate Consumer Decision-Making: Global cultural events such as the 2026 Super Bowl drove significant increases in related product searches, with celebrity influence and social media dissemination becoming key drivers of fashion consumption.
Fashion Trends Quickly Translate into Purchasing Power: Spring/summer styles such as light and romantic, relaxed asymmetry, strong visual expression, retro color blocking, and understated confidence are rapidly moving from fashion runways to consumer markets, driving simultaneous growth in searches, purchases, and resale demand for related items.
Full-Chain Empowerment Solutions Help Chinese Sellers Enter Global Markets
In addition to providing global market channels, eBay is continuously strengthening localized empowerment for Chinese sellers. For newly registered sellers, eBay has launched a 12-month official growth support program, offering operational guidance, growth coaching, and dedicated support services to help enterprises quickly build cross-border operational capabilities.
Looking ahead, eBay will continue to leverage market insights, industry exchanges, ecosystem resource connections, and talent training to help more Chinese pre-owned luxury enterprises enhance their global operational levels, efficiently connect China’s supply chain advantages with global consumer demand, and support the high-quality international development of China’s second-hand luxury industry.
Mushuhui (Chengdu Mushu Trading), a company with years of experience in the pre-owned luxury sector and a robust supply chain and live-streaming system, is set to officially join eBay to expand its cross-border business. Founder Long Zidan stated: “We have already perfected the domestic second-hand luxury live-streaming model, but the local market is highly competitive, and overseas opportunities are immense. Relying on eBay’s long-established global pre-owned luxury ecosystem, comprehensive authenticity risk control system, and the platform’s ongoing investment in cross-border live streaming, we are very optimistic about the prospects of cross-border trade in pre-owned luxury goods. We plan to export our mature domestic live-streaming operational capabilities overseas and leverage eBay to build a growth map for Chinese pre-owned luxury merchants in foreign markets.”
About eBay:
eBay (Nasdaq: EBAY) is a global commerce leader that creates economic opportunity for individuals, businesses, and organizations. eBay connects millions of buyers and sellers in over 190 markets worldwide through technology, providing opportunities for everyone to grow and realize their potential. Founded in 1995 in Silicon Valley, California, eBay is one of the world’s largest and most dynamic trading platforms, offering users valuable and unique shopping choices. In 2025, eBay’s gross merchandise volume reached $80 billion. For more information about eBay and its businesses, please visit www.ebayinc.com.