QingdaoJune 23, 2026 /PRNewswire/ — Hisense, a global leader in consumer electronics and home appliances, is delivering its “Innovating a Brighter Life” slogan to football fans worldwide through LED advertising on the sidelines of the FIFA World Cup 2026™.
These advertisements consistently appeared at the match venues during the tournament, reaching millions of on-site spectators and billions of television viewers worldwide, fully showcasing Hisense’s commitment to enriching people’s daily lives through technological innovation. The most eye-catching slogans include “Innovating a Brighter Life” and “The Origin of RGB MiniLED TV,” further reinforcing Hisense’s brand vision and its leadership in next-generation display technology innovation.
As the world’s largest football event unfolds, Hisense is highlighting its flagship product, the UXS RGB MiniLED TV. This product features groundbreaking RGB MiniLED technology, delivering exceptional color accuracy, brightness, and contrast. The UXS RGB MiniLED TV is designed to bring viewers closer to every thrilling moment on the field, offering a more immersive and lifelike visual experience for sports events, entertainment content, and gaming.
Beyond TV product innovation, Hisense is also showcasing its broader smart living ecosystem. The slogan “Hisense Laser TV, World No.1” highlights the award-winning L9Q Laser TV, bringing the stadium atmosphere into homes through an ultra-large screen viewing experience. “Hisense Fridge, Smart Cooling, Fresh Living” reflects the innovative technology behind the PureFlat Smart Series smart refrigerators, which help keep ingredients fresh for longer and meet the needs of modern family life. Meanwhile, “Hisense Aircon, Better Air, Hisense Care” showcases the Air Master air conditioner, which achieves intelligent temperature control and a more comfortable indoor environment through advanced air management technology.
Together, these flagship innovations embody how Hisense continues to integrate technological advancements with real-life experiences, covering areas such as display technology, entertainment, and smart home living. Through its sideline advertising at the 2026 World Cup, Hisense is conveying its brand philosophy of “Innovating a Brighter Life” to a global audience, demonstrating how meaningful innovation enhances the way people watch, live, and connect with the world.