ShanghaiMay 12, 2026 /PRNewswire/ — On May 11, Jiaan Tire held the “Leading Innovation, Surpassing Win-Win” 2026 Core Retailer Study Conference. Over a hundred representatives from Jiaan passenger car tire core retail stores across the country gathered in Anhui. Through diverse sessions including thematic exchanges, factory visits, and team-building activities, they deepened manufacturer-retailer collaboration, consolidated development consensus, and jointly explored growth opportunities in the new industry cycle.
Technological Advancement, Building a Foundation for Brand Growth
At the conference, Mr. Peng Yonghong, Deputy General Manager of the Product Planning Department at Giti Tire, delivered a keynote speech titled “The Progress of Giti Group.” From dimensions such as technology R&D, smart manufacturing, and product upgrades, he systematically showcased Giti Group’s continuously advancing technological capabilities. As a passenger car tire brand developed by Giti Group, Jiaan Tire fully shares the group’s global R&D, manufacturing, and technology platform resources. Currently, the AdvanZtech leading technology platform has entered the 2.0 phase, achieving comprehensive upgrades across seven performance dimensions. The EV READY new energy technology matrix, tailored for the new energy trend, focuses on five key areas—low rolling resistance, ultra-quietness, high load capacity, strong grip, and enhanced durability—to continuously improve the overall performance of new energy tires.
Relying on its global R&D system and international talent team, Giti Group continues to strengthen patent innovation and data-sharing capabilities. The new Anhui Giti Industrial Park, centered on intelligence, automation, informatization, and green development, is building an Industry 4.0 lighthouse factory, further solidifying smart manufacturing and quality assurance capabilities. From technological breakthroughs to manufacturing advancements, Giti Group is continuously upgrading its global technology system, building a stronger foundation for Jiaan Tire’s brand growth and channel expansion.
Channel Upgrades, Creating a More Dynamic Brand Ecosystem
Mr. Luo Bohua, General Manager of Giti Tire’s Passenger Car Replacement Division, focused on “Jiaan’s Progress,” highlighting the brand’s recent breakthroughs in product layout, channel development, and terminal empowerment. Currently, Jiaan Tire has achieved comprehensive coverage of mainstream sizes from 13 inches to 22 inches. The premium product matrix, represented by the Surpass series, continues to expand. Flagship products such as the sporty high-end tire PS16, the comfort-oriented high-end tire PS26, and the high-pass all-terrain tire PW4X4 RT70 are steadily driving Jiaan Tire into higher-value markets.
Meanwhile, Jiaan Tire’s offline channel network has surpassed 10,000 outlets, forming a nationwide three-dimensional coverage. To enhance the terminal experience, Jiaan Tire is advancing a three-tier system of image stores, specialty stores, and registered stores, using a unified and professional terminal image to boost brand recognition and consumer trust. In digital marketing, Jiaan Tire continuously refines its social media matrix and online communication system, strengthening the connection between the brand and users. Through multi-dimensional empowerment initiatives such as Jiaan Star Classroom, point incentives, and the store digital management system, it consistently improves terminal operational capabilities, driving stores to evolve from “selling tires” to “managing users.”
From technology-driven product upgrades to channel-empowered ecosystem co-construction, Jiaan Tire is accelerating onto a fast track of high-quality growth. This study conference was not only a deep exchange between the brand and its channels but also a gathering of confidence for future development. Facing a new cycle of industry transformation, Jiaan Tire will continue to rely on Giti Group’s global R&D and smart manufacturing capabilities, adhere to technological innovation, and persistently advance brand premiumization, channel specialization, and digital operations. Together with partners nationwide, it will explore broader development opportunities in China’s passenger car aftermarket.
