ShanghaiMay 29, 2026 /PRNewswire/ — Marriott International, Inc. today announced the official opening of the Marriott Bonvoy Brand Experience Center in Shanghai. The center integrates brand culture presentation, localized innovative product showcases, and facilitates collaboration and communication, providing owners and partners with a more intuitive and immersive platform for brand awareness and business exchange. This move marks another milestone in the Group’s efforts to deepen its localization strategy, drive product innovation, and foster business growth.
Entrance, reception area, and elevator lobby of the Marriott Bonvoy Brand Experience Center
Ms. Qingyao Tian, Senior Vice President, Customer Strategy, Greater China, Marriott International, stated: “Our diverse brand portfolio is one of our core strengths in deepening our presence and local development in the Chinese market, consistently earning recognition and favor from owners, partners, and consumers. The launch of the Brand Experience Center not only showcases the brand assets of Marriott Bonvoy but also highlights the Group’s design capabilities and local innovation concepts, offering visitors an immersive experience to gain a deeper understanding of our brand culture and charm.”
Insight into Market Needs, Showcasing Localized Innovation Achievements
As the core platform for showcasing Marriott’s localized innovations, the Marriott Bonvoy Brand Experience Center not only opens a new window for owners and partners to understand the Group’s history, brand culture, and design aesthetics but also presents localized design models, spatial styles, and technological applications of its diverse brands. Currently, it features guest room mock-ups for three brands: Fairfield by Marriott, Four Points by Sheraton, and AC Hotels by Marriott, offering a realistic display of localized renewal achievements driven by market demand changes in recent years, helping owners and partners intuitively grasp brand positioning and product features.
Guest room mock-ups of Fairfield by Marriott, Four Points by Sheraton, and AC Hotels by Marriott at the Marriott Bonvoy Brand Experience Center
- Fairfield by Marriott: The refreshed guest room design incorporates natural imagery from the Blue Ridge Mountains and the cozy elegance of estate living, presenting a “natural and minimalist beauty.” The bathroom layout uses a combination of glass partitions and solid walls to enhance guest privacy. The shower system is upgraded with an embedded control panel, improving spatial aesthetics and making the shower experience more intuitive and convenient. Ergonomic chairs and eye-care desk lamps are provided, with desks optionally equipped with electric height adjustment and wireless charging, creating a focused and efficient workspace.
- Four Points by Sheraton: Leather elements paired with wood tones and blue in the guest rooms express the brand’s classic and modern character through natural comfort. Standard features include a fresh air system, hot water within two seconds, high-quality linens and mattresses, adhering to the principle of balancing functionality and comfort. High-quality desks and desk lamps in the rooms better meet work needs; ergonomically designed single high-back chairs or daybed-style sofas make relaxation easily accessible.
- AC Hotels by Marriott: The refreshed design creates a relaxed and efficient “cozy abode.” Guest room furniture is flexibly configured to accommodate work, dining, and relaxation needs, with “lounge sofas” enhancing comfort and curved square tables optimizing the work experience. User-friendly amenities include wall-mounted irons and vanity lighting simulating natural light; separate wet and dry bathroom areas, enclosed showers, and independent toilets balance privacy and convenience. Smart features such as intelligent toilets, automatic curtains, and lighting controls cater to Chinese consumers’ demand for smart, simple, and convenient solutions, allowing guests to enjoy their stay with ease.
Additionally, the Experience Center vividly showcases the Greater China-original family IP “Marriott Bonvoy Fun Friends” and the pet-friendly “Paw Project” series of peripheral products, demonstrating Marriott Bonvoy’s innovative practices in travel lifestyles such as family trips and pet-friendly travel, meeting consumers’ evolving travel needs with diverse and enriching experiences.
Optimizing Collaboration Experience, Building a Communication and Exchange Platform
By integrating brand culture display, product innovation presentation, and collaboration exchange functions, the Marriott Bonvoy Brand Experience Center will become a key platform connecting the brand, owners, and the market. After its launch, the center will host owner salons, brand exchanges, and business discussions to enhance dialogue and exchange on owner needs and market opportunities, fostering mutual support and empowerment in collaboration.
Mr. Guogang Yu, Chief Development Officer, Greater China, Marriott International, stated: “From localized upgrades of product models to full-process support for investment, preparation, and operations, we are always committed to creating long-term value for owners and partners. The Brand Experience Center not only showcases the latest achievements of the Group’s localized innovations but also greatly facilitates owners and partners in comprehensively understanding product advantages, providing solid support for win-win cooperation.”
Currently, Marriott International has introduced 26 distinctive brands in Greater China, including: luxury brands such as The Ritz-Carlton, JW Marriott, and St. Regis Hotels & Resorts; premium brands like Marriott Hotels, Sheraton Hotels & Resorts, and Westin Hotels & Resorts; and select service brands such as Fairfield by Marriott, Four Points by Sheraton, and AC Hotels by Marriott. Notably, in 2025, Design Hotels returned to the mainland Chinese market, and in January this year, Marriott Bonvoy Apartments made its brand debut in Suzhou. This diverse brand portfolio offers owners and partners a wide range of investment options while creating exceptional travel experiences for guests.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is headquartered in Bethesda, Maryland, USA. As of March 31, 2026, it operates and franchises over 9,900 hotels, residences, timeshares, cruises, outdoor, and other lodging properties across 146 countries and territories through direct management, franchising, and licensing, featuring a portfolio of exceptional hotel brands spanning luxury, premium, select, midscale, extended stay, and all-inclusive categories. Marriott International operates the award-winning travel program, Marriott Bonvoy®. For more information, please visit the official website at www.marriott.com.cn. To stay updated on Marriott International’s latest news, follow the “Marriott International News” and “Marriott Bonvoy” WeChat official accounts and official Weibo.
Marriott International encourages investors, media, and others interested in the Group’s business to review and subscribe to information published on its investor relations website at www.marriott.com/investor or its news center website at www.marriottnewscenter.com. This information is of significant importance. However, the content of these websites does not form part of this press release or any report or document filed by Marriott with the U.S. Securities and Exchange Commission. The URLs listed herein are provided for textual reference only and are not intended as active hyperlinks.
About Marriott Bonvoy
Marriott Bonvoy is the award-winning travel program of Marriott International, covering over 30 hotel brands and a portfolio of more than 10,000 destinations worldwide, dedicated to providing members with quality services at popular global travel destinations and meeting diverse travel needs. This award-winning travel program and platform enable members to easily embark on exciting and eye-opening travel experiences, enjoying wonderful journeys wherever they are. Join Marriott Bonvoy for free, or learn more, by visiting marriottbonvoy.com. To download the latest Marriott Bonvoy Chinese app, click here. Members can enjoy exclusive membership benefits on the Marriott Bonvoy official website, app, WeChat mini-program, and the “Marriott International Flagship Store” on Fliggy.