Here’s a polished English translation of the Chinese title: **”MHTC Deepens China Market Presence as Medical Tourism Revenue from Chinese Visitors Surpasses RM200 Million”** Alternatively, a more concise version: **”MHTC Expands in China as Medical Tourism Revenue Hits RM200 Million”**

GuangzhouMay 25, 2026 /PRNewswire/ — In response to China’s growing demand, the Malaysia Healthcare Travel Council (MHTC) recently launched a five-day B2B marketing campaign in Guangzhou, “Malaysia Healthcare Week,” aimed at strengthening referral channels and deepening strategic cooperation with China’s most commercially influential medical tourism corridor. This initiative comes as the number of medical travelers to Malaysia achieved a compound annual growth rate of 23% between 2023 and 2025, surpassing 120,000 visits and generating over 200 million Ringgit in revenue for the first time. The event in Guangzhou brought together Malaysian healthcare providers, tourism industry stakeholders, media representatives, and business partners through a series of targeted exchanges focused on referral channel development, trust-building, and long-term cross-border medical collaboration.

This campaign is part of Malaysia Healthcare’s broader international market strategy under the “Malaysia Year of Healthcare Travel 2026” (MYMT 2026) framework. Themed “Healing Meets Hospitality,” MYMT 2026 continues to position Malaysia as a premier medical destination. Unlike traditional consumer-focused events, the Malaysia Healthcare Week in Guangzhou adopted a more targeted B2B-driven model to address the dynamic changes in China’s outbound medical tourism ecosystem. Insights gathered from preliminary market exchanges indicate that medical tourism decisions in China are increasingly influenced by intermediary networks, including travel agencies, medical intermediaries, insurance companies, and established referral ecosystems.

The initiative focuses on deepening collaboration with key industry drivers that affect patient flow, while strengthening long-term referral channels to Malaysia. Over the five-day event, participants engaged in a series of strategic networking activities, including business matchmaking sessions, travel agency exchanges, private dinners focused on China’s growing silver economy, and dedicated media interactions aimed at enhancing the visibility of healthcare narratives and boosting the credibility of market institutions. Commenting on the event, Muhammad Hizami Aizat Che Harun, Head of Marketing at MHTC, stated that the Guangzhou campaign reflects Malaysia Healthcare’s shift toward more focused and market-targeted engagement strategies, prioritizing high-quality partnerships and sustainable market growth.

Hizami said: “China continues to develop into a highly strategic medical tourism market, especially with the rise of the middle-to-high-income demographic and the rapid expansion of the aging population. Today’s medical travelers not only seek high-quality treatment but also increasingly value convenience, coordinated care, and a seamless overall experience.

By hosting Malaysia Healthcare Week in Guangzhou, our focus is on strengthening a trusted referral ecosystem and building deeper connections with stakeholders who directly influence medical travel decisions. Guangzhou is particularly important due to its favorable outbound travel conditions, well-established intermediary networks, and its strategic location within the Greater Bay Area, one of China’s most economically influential regions.”

Through Malaysia Healthcare Week in Guangzhou, Malaysia Healthcare not only continues to solidify its position as a premium medical destination but also reinforces its image as a trusted healthcare ecosystem capable of delivering coordinated, patient-centered care for international medical travelers. Participating healthcare institutions include Prince Court Medical Centre, KPJ Sabah Specialist Hospital, KPJ Damansara Specialist Hospital (Old Wing), and Cengild G.I. Medical Centre, reflecting Malaysia Healthcare’s diverse clinical strengths and commitment to providing quality care across multiple specialties. As MHTC expands its campaigns in key international markets, further marketing activities under the MYMT 2026 framework are expected to continue this year.