ZhongshanMay 29, 2026 /PRNewswire/ — On the afternoon of May 28, as the final batch of professional buyers departed with满载而归, the three-day 2026 Guzhen Lighting Fair Summer Edition concluded successfully at the Guzhen Convention and Exhibition Center in Zhongshan City, Guangdong Province.
Exhibitor and professional buyer numbers hit new highs
Inside the exhibition halls, the buzz of negotiations was constant. Even as closing time approached, many booths were still surrounded by eager buyers, capturing the vivid scene of this summer edition’s booming finale.
Distinct from the traditional “full-category, large-scale” positioning of the spring and autumn editions, this summer edition precisely targeted the mid-year industry juncture. With a development focus on “new yet refined, specialized yet strong,” it concentrated on five core growth sectors: commercial lighting, outdoor cultural tourism, accessories and components, bathroom hardware, and cross-border e-commerce. Rooted in the lighting industry cluster of Guzhen and surrounding 3 cities and 11 towns (districts), with an output value exceeding 100 billion yuan, and leveraging the 1.2 million professional buyer resources accumulated from the parent spring and autumn fairs, the event showcased approximately 10,000 new “specialized, refined, distinctive, and innovative” products. It built a more professional and efficient mid-year exhibition and sales platform for the industry.
3-Day Event Draws Massive Crowds, Visitor Satisfaction Exceeds 97%. During the exhibition, both exhibitor and professional buyer numbers hit new highs. The fair hosted over 300 exhibitors, a 35% increase compared to the same period in 2025, primarily from Zhongshan, Jiangmen, Foshan, Shenzhen, and Guangzhou.
As of 4:00 PM on May 28, the fair attracted nearly 13,000 professional visitors from 63 countries and regions. International visitor numbers grew by 74.48% year-on-year, and visitor satisfaction reached an impressive 97.44%, breaking multiple records for the summer edition. The event successfully established a new international visitor flow pattern centered on the Greater Bay Area, with strong participation from Russia, Southeast Asia, South Asia, and the Middle East.
The exhibition floor was bustling with activity, filled with the sounds of negotiations. Based on on-site observations, precise matchmaking and efficient deal-making characterized the entire event.
The impressive data and vibrant negotiation atmosphere fully validate the forward-looking strategy of Guzhen’s “three fairs per year” layout. They also offer insights into the industry’s future direction: in the current landscape of intense competition, only by focusing on niche segments, deepening expertise, and proactively seeking change can companies continue to lead in the trillion-yuan lighting market.
Immersive Light Shows Stun the Industry, Experiential Sales Reshape Business Logic
This edition closely followed the trends of upgraded consumer experiences and the booming nighttime tourism economy. The exhibition model underwent a comprehensive upgrade from “viewing samples, comparing parameters, selling single items” to “experiencing scenes, testing effects, selling systems.”
Many companies at the fair, in addition to displaying new products, utilized 3D display modules and AI intelligent control technology to create immersive lighting experience zones, which became major “traffic magnets” throughout the venue.
Some enterprises integrated energy-saving, solar, lighting, and energy storage technologies to offer one-stop green lighting solutions, showcasing the industry’s low-carbon development philosophy and robust R&D capabilities. Furthermore, numerous brands leveraged new materials and technologies to upgrade their products, breaking through traditional competitive limitations and exploring new application scenarios and market spaces.
The exhibition area planning for this edition had distinct focuses, highlighting professional characteristics. Hall A gathered smart lighting, AI intelligent control systems, outdoor landscape lighting, commercial lighting, and cross-border e-commerce services, providing direct access to global procurement networks.
Hall B assembled core categories such as accessories and components, bathroom hardware, and cultural tourism lighting, showcasing a large number of popular products featuring energy efficiency, new energy sources, and cross-industry integration. It simultaneously hosted a business matching zone to precisely facilitate efficient supply-demand connections. Additionally, a themed outdoor sports photo spot was created, featuring a striking 6-meter-tall glowing basketball sculpture that offered strong visual impact. The design perfectly catered to the ambiance creation needs for large-scale sports events, cleverly echoing the local “Yue BA” basketball craze, becoming a highlight of the fair and attracting numerous visitors to capture the moment.
The “what you see is what you get, negotiate and close deals on the spot” experience across the two halls significantly shortened buyers’ decision-making chains, translating into tangible order conversions and brand exposure for exhibitors.
100 Billion Cluster Base + Million Buyer Resources Boost Efficient Deal-Making for Manufacturers
Leveraging its database of over 1.2 million customers, the fair conducted in-depth demand research in advance, extending targeted invitations to over 120 domestic and international professional buyers. Four sessions of the “Lighting Online Business Matching Meeting” were held in Hall B. Relying on a systematic service mechanism of “pre-event demand assessment, targeted invitation, and in-event zone matching,” hundreds of bulk procurement decision-makers from core markets including Eastern Europe, Latin America, the Middle East and Africa, and Southeast Asia engaged in one-on-one in-depth discussions with domestic exhibitors in dedicated negotiation areas, efficiently facilitating business opportunities across the entire chain.
In-depth one-on-one communication between domestic and international bulk procurement decision-makers and domestic exhibitors
A procurement manager from Southeast Asia commented after participating: “The organization of the buyer matching meeting is very convenient for us. Manufacturers can see on the table what products we are looking to buy. We are also very eager to bring the good products from here (Guzhen) back to Southeast Asia. Through the matching meeting just now, I have already exchanged contact information with 4 or 5 manufacturers and reached cooperation intentions.”
Regarding domestic buyers, the organizer specially invited leading institutions that managed benchmark projects like the Chang’an Twelve Hours themed block and the Tengwang Pavilion, to source smart engineering lighting and urban renewal supporting products. Many manufacturers and buyers reached preliminary cooperation intentions on-site.
The “Lighting Online Business Matching Meeting” has revolutionized the traditional “casting a wide net” exhibition model, elevating the fair from a “display window” to a “trading engine,” creating a direct channel for global lighting procurement and achieving precise matchmaking between supply and demand.
Multiple Professional Exchange Salons Guide the Future Direction of the Industry
This edition, in collaboration with authoritative institutions such as the China Association of Lighting Industry, the Guangdong Lighting Association, and the Guangdong E-commerce Association, meticulously planned several exchange salon activities.
Among them, the “Smart Light Interconnection – High-Quality Development Exchange Meeting for the Outdoor Lighting Industry” focused on topics like outdoor lighting transformation, cultural tourism lighting technology, and digital and intelligent ecosystem construction, delving into stage lighting applications and industry breakthrough paths. The “Lighting the Future • Integrating City and Scenery – 2026 Urban Lighting High-Quality Development Exchange Meeting” deeply analyzed the trillion-yuan outdoor cultural tourism market and the pain points of lighting exports, helping companies seize development opportunities.
The “2026 Cultural Tourism Nighttime Economy and Smart Engineering Lighting Industry Development Exchange Meeting” shared cutting-edge concepts on urban lightscape creation, product export, and nighttime cultural tourism development. The “Smart Lighting Blue Ocean • Compliant Voyage, 2026 Zhongshan Lighting Cross-border E-commerce Emerging Market Industry Ecosystem Matchmaking Meeting” analyzed practical export cases, detailing trade compliance points and risk prevention measures. The “New Opportunities for Going to ASEAN’ Sharing Session” focused on market layout, helping lighting companies explore new markets in ASEAN.
Multiple professional exchange salons guide the future direction of the industry
Additionally, three sessions of the “Mingren Online” salon invited industry experts to share in-depth insights on cutting-edge trends, market hotspots, and product innovation. These were broadcast live both online and offline, pointing the way for the industry’s high-quality development.
Three days of grand event, fruitful results; building dreams with light, gathering strength for a long voyage. The 2026 Guzhen Lighting Fair Summer Edition has concluded successfully. This is not just the end of an industry event, but a new starting point for innovation and breakthroughs in the lighting niche sectors.
Hereby, the Organizing Committee of the Guzhen Lighting Fair extends its sincerest gratitude to all participants! We thank the exhibitors for their craftsmanship in creating fine products and demonstrating strength through technology, interpreting new industry momentum. We thank the domestic and international buyers for traveling from afar to boost trade circulation and market win-win. We thank government departments at all levels for their meticulous guidance and support for the fair’s operation and industry development. We thank our partners for their generous assistance in building bridges and empowering connections. We thank the media friends for their comprehensive coverage, spreading the charm of the Lighting Capital and “Made in China” intelligence.
Light never fades, the future is bright. In the golden autumn of October, the Guzhen Lighting Fair awaits another rendezvous. We sincerely invite global merchants to gather in the Lighting Capital to jointly write a new chapter in the development of the lighting industry!